Blendtec is a blender company that saw low sales until 2006 when their marketing head created the "Will it Blend?" viral video series. The videos showed Blendtec blenders blending unusual items and gained massive popularity online. This led to a 500% increase in blender sales by 2008. While viral marketing provided a huge boost to Blendtec's brand recognition and sales, it also carried risks if videos spread negative publicity or did not translate into high market share. Overall the campaign was very successful for Blendtec but more work was still needed to improve their market position.
Digitz: Digital Trends Report -March 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Social Media Marketing Case Study - Heineken International SocialMedia8
Social media marketing program created by SocialMedia8 for Heineken International, earning massive attention and engaging 5 million people in 12 markets.
Discover more cases at http://www.socialmedia8.com/#/cases/caseoverview1
Pro Social Internet (by John Grant to APG)greenormal
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Digitz: Digital Trends Report -March 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Social Media Marketing Case Study - Heineken International SocialMedia8
Social media marketing program created by SocialMedia8 for Heineken International, earning massive attention and engaging 5 million people in 12 markets.
Discover more cases at http://www.socialmedia8.com/#/cases/caseoverview1
Pro Social Internet (by John Grant to APG)greenormal
Exploring some ways the internet is being used to promote social good - and how brands could possibly get involved. Based upon my new book Co-opportunity (Wiley, 2010)
Fueling the Future of Digital MarketingNicole Still
Digital trends to watch. Digital work that inspires. Powered by Adobe.
Presented by Nicole Still, Digital Strategist | Consultant, Drink Digital Pty. Ltd.
Keynote @ the Adobe Roadshow in Sydney, Melbourne and Brisbane Australia in February 2009.
The power of brand advocates.
Do you know other great Brand Advocacy Cases?
Let us know and we’ll add them to this presentation!
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
Vegemite is a salty spread made out of yeast extract. It is a nutritious product, one of the richest known sources of Vitamin B.
The brand is a leader for Kraft foods (alongside Philadelphia Cream Cheese) and has long been an iconic breakfast spread for Australians, but also a brand leader across the globe according to IBM’s brand index.
It has its own story to tell and for Australians they have built it into a big part of their culture.
But as a brand it had also not changed in decades. We all know that people don’t like change but it is vital for brands to continue to evolve, even if ever so slightly. Even changing your marketing and approach to selling to your target audience can help. But for Vegemite, they kept everything the same.
So when sales started to fall (Vegemite household penetration had fallen from 80% to 72%), you can understand the apprehension of now wanting to change a brand to try and turn it around.
Four B2B Social Media Success Stories: How B2B Companies Can (and should) Use...Chad Wiebesick
Some B2B companies are effectively using social media as a way to connect with customers. Other B2B companies are taking a wait-and-see approach until something demands their social media attention – usually a competitor eating their lunch. Are you a social media laggard or leader? If you’re still on the sidelines about the value social media has in your B2B marketing communications program, attend this seminar for actionable insights you can start using today to boost your social media ROI. Plus, we’ll reveal one blunder that is sure to kill your social media success.
4 Ways Brands Should Act During COVID-19 Riku Vassinen
We are living in unprecedented times and all brands need to re-evaluate their marketing strategy for the foreseeable future. Many marketers are considering postponing or cancelling their marketing activities.
Instead of marketing paralysis, this document outlines 4 ways for brands to act during these turbulent times:
-Remove Barriers
-Reduce Stress
-Reuse Capacity
-Re-Energize People
The Customer Revolution: 3 Remarkable Stories to Live ByVision Critical
There's a revolution going on.
We are living in the age of the empowered customer. Fuelled by the widespread adoption of cloud, social, and mobile technologies, our customers now have access to more information, more choices, and more opportunities to broadcast their opinions than ever before.
Equip yourself for today’s empowered customer. Read this Slideshare presentation to learn about 3 companies that are showing what it means to thrive in the customer revolution.
To learn more, read the manifesto for companies in the age of the empowered customer: http://bit.ly/custrevs
EARNED MEDIA SUCCESS FOR BEAUTY BRANDS ON YOUTUBEOctoly
At Octoly, we believe in the power of passion. Passion is what drives us as human beings. Passion gives us the inner strength to push ourselves beyond expected limits. It’s what drives creativity, defines our belief system, makes crowds gather and cheer, and gives birth to society’s great cultural icons - everything from media stars to superstar brands. Thousands of Youtubers reach this level of passion, by reviewing products and featuring brands on YouTube and their other socials channels.
TOP 10 DIGITAL MARKETING INSTITUTES IN BANGALOREn8123425495
NIDM India, Bangalore, founded in 2011 by Shri M.S. Kumar, India's top digital marketing expert. 30,000+ students, 2500+ batches, 20+ countries represented. 100+ startups guided, students placed in top Indian MNCs. Leading digital marketing institute with a job-oriented curriculum and practical focus.
Social media marketing investments are increasing day by day but many of the marketers do not know how to evaluate their performance. I just gathered a few good articles with good examples. I hope you like it.
Being in the FMCG industry you want your products to be picked up from the shelves regularly. For that, you obviously need a loyal customer base. Your competitors’ products are mostly placed near yours and may look similar to the customers. So, by all means, you need to increase your brand equity.
More Details: http://pixelsutra.com/blog/give-your-fmcg-marketing-what-it-really-needs/
Open Brands: How Twitter is Pushing Radical Transparency in Brand ManagementEarthsite
This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.
Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!
Share Your Photos And Videos Online - Social Media GuideKara Krautter
Photos and videos can engage customers and convey more about a company and its people, products and services than text alone. Today, new technologies and Web sites like Flickr and YouTube have made it easier than ever for businesses to produce and share multi-media content.
Fueling the Future of Digital MarketingNicole Still
Digital trends to watch. Digital work that inspires. Powered by Adobe.
Presented by Nicole Still, Digital Strategist | Consultant, Drink Digital Pty. Ltd.
Keynote @ the Adobe Roadshow in Sydney, Melbourne and Brisbane Australia in February 2009.
The power of brand advocates.
Do you know other great Brand Advocacy Cases?
Let us know and we’ll add them to this presentation!
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
Vegemite is a salty spread made out of yeast extract. It is a nutritious product, one of the richest known sources of Vitamin B.
The brand is a leader for Kraft foods (alongside Philadelphia Cream Cheese) and has long been an iconic breakfast spread for Australians, but also a brand leader across the globe according to IBM’s brand index.
It has its own story to tell and for Australians they have built it into a big part of their culture.
But as a brand it had also not changed in decades. We all know that people don’t like change but it is vital for brands to continue to evolve, even if ever so slightly. Even changing your marketing and approach to selling to your target audience can help. But for Vegemite, they kept everything the same.
So when sales started to fall (Vegemite household penetration had fallen from 80% to 72%), you can understand the apprehension of now wanting to change a brand to try and turn it around.
Four B2B Social Media Success Stories: How B2B Companies Can (and should) Use...Chad Wiebesick
Some B2B companies are effectively using social media as a way to connect with customers. Other B2B companies are taking a wait-and-see approach until something demands their social media attention – usually a competitor eating their lunch. Are you a social media laggard or leader? If you’re still on the sidelines about the value social media has in your B2B marketing communications program, attend this seminar for actionable insights you can start using today to boost your social media ROI. Plus, we’ll reveal one blunder that is sure to kill your social media success.
4 Ways Brands Should Act During COVID-19 Riku Vassinen
We are living in unprecedented times and all brands need to re-evaluate their marketing strategy for the foreseeable future. Many marketers are considering postponing or cancelling their marketing activities.
Instead of marketing paralysis, this document outlines 4 ways for brands to act during these turbulent times:
-Remove Barriers
-Reduce Stress
-Reuse Capacity
-Re-Energize People
The Customer Revolution: 3 Remarkable Stories to Live ByVision Critical
There's a revolution going on.
We are living in the age of the empowered customer. Fuelled by the widespread adoption of cloud, social, and mobile technologies, our customers now have access to more information, more choices, and more opportunities to broadcast their opinions than ever before.
Equip yourself for today’s empowered customer. Read this Slideshare presentation to learn about 3 companies that are showing what it means to thrive in the customer revolution.
To learn more, read the manifesto for companies in the age of the empowered customer: http://bit.ly/custrevs
EARNED MEDIA SUCCESS FOR BEAUTY BRANDS ON YOUTUBEOctoly
At Octoly, we believe in the power of passion. Passion is what drives us as human beings. Passion gives us the inner strength to push ourselves beyond expected limits. It’s what drives creativity, defines our belief system, makes crowds gather and cheer, and gives birth to society’s great cultural icons - everything from media stars to superstar brands. Thousands of Youtubers reach this level of passion, by reviewing products and featuring brands on YouTube and their other socials channels.
TOP 10 DIGITAL MARKETING INSTITUTES IN BANGALOREn8123425495
NIDM India, Bangalore, founded in 2011 by Shri M.S. Kumar, India's top digital marketing expert. 30,000+ students, 2500+ batches, 20+ countries represented. 100+ startups guided, students placed in top Indian MNCs. Leading digital marketing institute with a job-oriented curriculum and practical focus.
Social media marketing investments are increasing day by day but many of the marketers do not know how to evaluate their performance. I just gathered a few good articles with good examples. I hope you like it.
Being in the FMCG industry you want your products to be picked up from the shelves regularly. For that, you obviously need a loyal customer base. Your competitors’ products are mostly placed near yours and may look similar to the customers. So, by all means, you need to increase your brand equity.
More Details: http://pixelsutra.com/blog/give-your-fmcg-marketing-what-it-really-needs/
Open Brands: How Twitter is Pushing Radical Transparency in Brand ManagementEarthsite
This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.
Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!
Share Your Photos And Videos Online - Social Media GuideKara Krautter
Photos and videos can engage customers and convey more about a company and its people, products and services than text alone. Today, new technologies and Web sites like Flickr and YouTube have made it easier than ever for businesses to produce and share multi-media content.
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www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
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www.seribangash.com
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https://seribangash.com/promotors-is-person-conceived-formation-company/
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Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
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Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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3. WHAT IS BLENDTEC
Blendtec is a division of K-TEC.
K-
In 1975, Tom Dickson, the company
founder, revolutionized the way
homemakers would forever mill wheat
into flour.
The K-TEC Kitchen Mill provided the
K-
infant company the start it needed.
Blendtec introduced a number of
innovations that would change the way
the world blends. Some of these ways
include the most powerful blenders,
electronically controlled blenders,
programmable blend cycles, and in-in-
counter motors.
4. CONT’D
The response to Blendtecs products
has been great!
You can now see Blendtec blenders,
dispensers, and mixers in some of
the best restaurants, juice bars,
ice-cream parlors and gyms all over
ice-
the world.
Blendtec introduces its Fine Living
Products line of home appliances.
There's a good chance you've had a
smoothie, cappuccino, milkshake, or
other frozen drink made with a
Blendtec blender.
But did you also know the blenders
can be used for a variety of tasks
including: making whole vegetables
and fruits juices, grating cheese,
chopping onions, cooking soups,
freezing homemade ice cream and
much more!
5. PREVIOUS CONDITION OF
BLENDTEC’S
In 2006 they have low sales of US$40mn blenders,
despite their superior quality, to the fact that the
company had poor brand recognition.
In early 2006 GEORGE WRIGHT Head of
Marketing & Sales brought a ray of hope to
Blendtec by creating brand awareness through viral
marketing.
They prepared a video in joke and it got
successful.
So, he decided to make a videos of the blender
process & post it online. With this in mind he
invested US$50 on buying the domain name
willitblend.com. He also bought a white lab coat, a
few marbles, a 12-pack of diet coke, a couple of
12-
McDonald’s Extra Value Meals, & Safety glasses.
In nov2006, these videos were posted on the new
website & on You Tube.
6. MAGIC OF BLENDTEC’S VIDEO
Blendtec discovered that the videos had a broad
appeal that helped it reach out to new customers
increasing the sales of the “TOTAL BLENDER by
500% by 2008.
The popularity of the videos was such that when
Blendtec attempted to sell the scraps of a iPod &
iPhone on eBay,210,000 people accessed the listing
pages.
On dec28,2008 they released a new iPhone
application based on its popular “WILL IT BLEND”
Video series.
This video help them to generate a new revenue
stream, increased the sale & help in social welfare.
The Blendtec channel on You Tube become the 34th
most subscribed channel of all time.
7. CONT’D
They soon found more ways to cash in on
the popularity of its videos.
Everyday they got calls from people that
would like to use the ‘Will it Blend?’
campaign in a new way.
The video were uploaded to another video
sharing site called revver.com.
Ads were featured at the end of the
video clips & the revenue from the Ads
was split between Blendtec & revver.com.
The campaign was also discussed in the
media,& even profiled by major
publications like Street Journal & Fortune
Small Business.
8. POSITIVE ASPECTS OF
VIRAL MARKETING
VIRAL MARKETING-- It is a marketing techniques
that use pre-existing social networks to produce
increases in brand awareness or to achieve other
marketing objectives (such as product sales) through
self-replicating viral processes, analogous to the
spread of pathological and computr viruses.
Viral promotions may take the form of video clips,
interactive Flash games, advergames, ebooks,
brandable software, images, or even text messages.
It is Cost effective.
Low risk method for Small Companies to reach out to
new market segments & geographical areas, because
of latitude.
If the message is HONEST, there’s no risk.
9. NEGATIVE ASPECT OF
VIRAL MARKETING
VIRAL MARKETING IS THAT WHEN YOU PUT IT
OUT THERE, THERE’S NO WAY OF TAKING IT
BACK-
BACK- ITS GONE.
VIDEOS not only bring good publicity for the company,
but they also provided an opening for people to
criticize the company & its products in new ways.
Bad publicity also spread faster, making damage
control more difficult. EX- Blendtec’s was embarrassed
EX-
at the Internet Retailer 2007 conference when its
attempt to blend a garden rake failed.
Big companies struggle with viral marketing because it’s
edgy out there.
10. CONCLUSION
Industry observers noted that the
increase in the sales of the “total
blender”, though significant, did
not translate into high market
share for Blendtec.
It may be due to reasons like,
Viral marketing is not working
properly.
More number of competitors
New promotions are required
More seriousness and
dedication is required towards
work.