Blendtecs 1 St Project [Compatibility Mode]

Blendtec is a blender company that saw low sales until 2006 when their marketing head created the "Will it Blend?" viral video series. The videos showed Blendtec blenders blending unusual items and gained massive popularity online. This led to a 500% increase in blender sales by 2008. While viral marketing provided a huge boost to Blendtec's brand recognition and sales, it also carried risks if videos spread negative publicity or did not translate into high market share. Overall the campaign was very successful for Blendtec but more work was still needed to improve their market position.