Influencer marketing epic wins, fails, and lessons learned. In this talk Gahan discusses the role of digital influencers and the impact they have on the marketing landscape. Gahan will share his best practices in how to bring brands and digital influencers together for successful campaigns - drawing from his own successes and failures as case studies for what to do and what not to do.

1. BLOWING THE F#@K UPCreating & Promoting The Content We Love

10. BIGGER ≠ BETTER

13. 5.5MM+ views
400K+ likes, comments, shares
10X engagement on channel

14. INFLUENCERSHUNDREDS OF THOUSANDS OF VIEWS
DISPLAY MEDIAHUNDREDS OF MILLIONS OF IMPRESSIONS
VS

16. IMPRESSIONS ≠ ENGAGEMENT

21. RECOGNITION ≠ IMPACT

22. OPTIONS?

23. 5,000 Channels
w/ 500K+ Subscribers

24. OPTIONS IN SERBIA?

25. 100 Serbian Channels
w/ 30MM+ Views

26. MAKE IT THEIR IDEA

29. FANS = FRIENDS

31. ARMCHAIR ART DIRECT

34. ARMCHAIR ART DIRECT
DO WHATEVER YOU WANT

38. INFLUENCERFAN
BRAND

39. INFLUENCERFAN
BRAND
YOUR CAMPAIGN IS
TOTALLY F@#$ing
CRUSHING IT!!!

40. COMMUNITY > PRODUCTION

42. EXPERIENCES > $$$

43. CREATE A MOMENT
IN TIME

44. 720K HOURS
30 TRILLION GOOGLE ADWORDS
303 million tweets daily
351 MILLION
MADE ON FACEBOOK EACH DAY
STATUS UPDATES
uploaded daily

46. SNOWBALL EFFECT

48. DON’T THINK IN CAMPAIGN

49. KEY TAKEAWAYS

50. BIGGER ≠ BETTER

51. MAKE IT THEIR IDEA

52. CREATE A MOMENT IN TIME

53. YOUTUBE IS A DECADE OLD
PREPARE FOR WHAT’S NEXT

54. THANK YOU
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