Wave Trip is a musical arcade game for iPad and iPhone by Lucky Frame. This presentation was part of the planning process, as such was being updated continuously. This is the most recent version.

1. #wavetrip
Marketing Shizzle
Jan/Feb 2013

2. What we want
Top Bad Hotel sales
Get some buzz around the game

3. Problem
Get discovered on the App Store is a mess

4. How we fix it
Creating great content
Leading people to the landing page
Generating organic traffic*
Seeding the game to
influential websites
*Inbound marketing, creating content that educates/entertain people. Those people
then become more exposed to the idea, creating a sense of familiarity, likability and trust

5. Before Launch

6. Videos
3 videos based on familiar situation where Wavelit
appears to the actor while playing the game

7. Microsite
Small tweaks to the Wave Trip page to make it look
more in line with the campaign
?
Design to be decided

8. Tracking system
Set up a tracking system to judge effectiveness
https://tapstream.com free for 45 days

9. Beta seeding
Send out beta codes to influential websites and bloggers

10. Beta seeding
Try to reach a different crowd seeding the game
to big tech/gadgets blogs and magazines

11. Beta giveaways
Create a Wavelit print-out, ask people to share pictures
with it in common situations and give away codes to
the best ones

12. After Launch

13. “Gameplay” video
A funny “Gameplay” video showing people reaction
instead of the actual game to create more excitement

14. Prizes giveaways
To reward the best scores/levels shared via
Twitter/Facebook/Instagram*

15. Social Media Presence
Produce a series of images with
the character in funny situations (paper
foldable Wavelit?), to release regular-
ly on Facebook/Twitter/Instagram

16. Timescale
week 1
week 2
week 3
week 4
week 5

17. Future Ideas

18. More content
Create more videos using wavelit
costume (wavelit running no stop)
New prize competition

19. Measure effectiveness
Number of sales (10k target)
Number of views on YT
(at least 20k in total)