Sportscasting major at Full Sail University, this is a project I completed in March of 2023 for my project and portfolio class.

1. PERSONAL BRAND EXPLORATION
Max Gershon
Project & Portfolio I: Week 1
March 5th, 2023

2. I am an 18-year-old sportscaster at Full Sail
University. My heart belongs to my hometown of
Kansas City where I grew up, and my passion
for Kansas City sports runs deep. I played
baseball for most of my life trying to follow in my
grandfather's footsteps who played in the minor
leagues. In my senior year of high school, I
didn’t get the chance I felt I deserved on the
fi
eld
and it motivates me to this day. When I realized I
wasn’t able to continue to play the sport I loved, I
decided to pursue sportscasting so my passion
for sports could continue to shine.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Announcer
• Live Sports Director
• Producer
BRAND ARCHETYPE - I am
considered to be under the hero
archetype. I am a self-motivator and
it doesn’t take much to motivate me.
I pursue success through hard work
and turning obstacles into learning
curves as well as motivation.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Stephanie Peterson
Outreach Plan:
• Have a portfolio of my work complete, in case she is
interested in an interview.
• Start by emailing her showing interest in the company.
• Try and schedule a phone call within a week of the
initial email
PROFILE
PICTURE Talent Acquisition, Barstool
Sports
Taylor Monti
Outreach Plan:
• Have a portfolio from Full Sail complete and edited to
show my best work from college.
• In the initial contact, whether it be via phone call or
email, uses connections of instructors within Full Sail
that have worked at ESPN, to gain a personal
connection if possible with Taylor
• Acknowledge that she is probably busy but let her know
as well that I will be persistent in trying to get in contact
with her.
PROFILE
PICTURE
Talent Acquisition, ESPN
Mindy Zajchowski
Outreach Plan:
• See if there are any connections that I already have
that may be important endorsements before contacting
Mindy. Especially with Rollins.
• Start with an email wanting to get in contact via a
phone call.
• Try getting a contact once a week until a phone call or
meeting is scheduled.
Talent Connector, NBC
Sports

5. GOALS
Short Term: (Work for any network possible(size not important),
2024)
• Reach out to 5-10 networks a month for interviews
• Get in contact with 3-5 sportscasters outside of Full Sail to gain
knowledge and insight on the market.
• Call at least 5 Rollins games by the time of graduation
Mid Term: (Play-by-Play for a minor league baseball team, 2026)
• Try to get 2-3 interviews a month until
fi
nding a job, preferably in
a position where I can grow/move up within an organization
• Reach out to 5-6 play-by-play announcers (former or current) to
network.
• One contact with each MLB team
Long Term: (Play-by-play announcer for an MLB team or large-
scale network (NBC, ESPN, TNT, etc.) 2030)
• Get in contact with at least one person on each Pro team to see
about a play-by-play opening.
• Have a portfolio of the best calls of my career to that point for
interviews
• Get in touch with connections at higher-scale networks like
ESPN or TNT.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Skill in the operation of a control board, remote broadcasting, and other related production
SOFT
HARD
Novice / Adept / Expert
Public speaking skill and ability to interact with listeners and clients in a public setting Novice / Adept / Expert
Knowledge of Sports Novice / Adept / Expert
Energy to thrive in fast paced, and sometimes unpredictable environment Novice / Adept / Expert
Written and verbal communication skills.
SOFT
HARD
Novice / Adept / Expert
Knowledge of all applicable rules and regulations. Novice / Adept / Expert
Ability to multi-task and handle pressures and deadlines. Novice / Adept / Expert
Must be creative and innovative with a strong work ethic. Novice / Adept / Expert

7. I help sports fans who watch sports
games by enhancing the game with my
point of view.
PROMISE

8. CREDENTIALS
Work Experience:
• Baseball Umpire
• Announced Rollin’s baseball/softball
games
• PA announcer for an annual men’s
baseball tournament in KS.
Education:
• High school diploma at Blue Valley North
High School
• Dan Patrick School of Sportscasting, B.S., Full Sail University (2024)
Awards:
• 2-time high school baseball teammate of
the year award winner (voted by players)
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Max Gershon
Industry Experience:
• Announced Rollins game
• Podcasts
• Experience editing sports highlights
• Have experience being a PA
announcer
Education:
• Blue Valley North High School Diploma
• Dan Patrick School of Sportscasting, B.S., Full Sail
University
Leadership Experience:
• High School Baseball
• Leadership Class in highschool
Skills and Pro
fi
ciencies:
• Above-average sports knowledge
• Good Public Speaker
• Great with technology
Clayton Wollner
Overall Online Presence:
• No linked in account, but very active on all other social
media platforms with a good amount of connections.
• Grade: Above Average - 75/100
Industry Experience:
• PA
• Podcast
• Editing
Education:
• Sussex Hamilton High School Diploma
• Dan Patrick School of Sportscasting, B.S., Full Sail
University
Leadership Experience:
• Youth leader during a church trip
Skills and Pro
fi
ciencies:
• Sports knowledge
• Great public speaking voice
• Great working with people
Overall Online Presence:
• Linked in account, not used often, uses other social
media as well, a decent amount of connections.
• Grade: Above Average - 80/100

10. COMPETITION
Max Gershon
Noteworthy Experience:
• Getting to do PA at a minor league stadium
• Play by Play for Rollins baseball
• Connections with Ex/Current MLB Players
Aaron Feidt
Industry Experience:
• Announced Rollins game
• Podcasts
• Experience editing sports highlights
• Have experience being a PA
announcer
Education:
• Blue Valley North High School Diploma
• Dan Patrick School of Sportscasting, B.S., Full Sail
University
Skills and Pro
fi
ciencies:
• Above-average sports knowledge
• Good Public Speaker
• Great with technology
Overall Online Presence:
• No linked in account, but very active on all other social
media platforms with a good amount of connections.
• Grade: Above Average - 75/100
Industry Experience:
• Beat writer
• High School commentator
• Podcasts
• Experience editing
Education:
• Farmington High School Diploma
Leadership Experience:
• Supervisor at dick’s sporting goods
Skills and Pro
fi
ciencies:
• Good with premiere pro
• Writing
• Great with production equipment
Overall Online Presence:
• Linked in account, rarely uses it, decent - small
presence on other social media accounts.
• Grade: Average - 70/100

11. BRAND POSITION
For [the average sports fan] who [want to gain
knowledge while also having their viewing
experience enhanced], I provide [A LOT OF
DIFFERENT PERSPECTIVES AND A POINT OF
VIEW THAT IS DIFFERENT THEN MOST]
because [I HAVE PLAYED SPORTS, REFEREED
SPORTS GAMES, FILMED SPORTS GAMES
AND ANNOUNCED THEM]
“GERSH”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ JUNE 2023 MACCABI GAMES, Buenos Aires.
• Name of event or professional organization
‣ APRIL 2023 FULL SAIL HALL OF FAME
• Name of event or professional organization
‣ MARCH 24th, FULL SAIL IL
Digital Marketing
• Primary Content: I will be producing content online that
shows people my knowledge of sports. The content also will
continue to give me a positive online appearance that will help
in the job searching process.
• Primary Tools: Youtube, Twitter, Instagram. I
fi
nd it essential
to have a social media presence on these apps in the
sportscasting industry.
• Website: To promote my content as well as tell my story.

13. PROFESSIONAL DEVELOPMENT
Mentor
• A mentor that is hard-working and earned all of his
success through his hard work. As well as having a
different perspective than mine. June 2024
Formal Education
• B.S in Sportscasting at Full Sail University (2024).
Technical Skills
• Editing content - December 2023
• Producing and directing content - February 2024
Soft Skills
• Public Speaking - June 2023
• Working in the control room - August 2023
• Working with adobe programs - November 2023

14. Max Gershon
You know [sports media likes to put their
attention into the storylines regardless if they
are real or not, that get the most clicks and
attention]? Well, what I do is [give the consumers actual
information that can broaden their view of the actual sport itself instead of
the off-the-
fi
eld drama]. In fact, [I always make sure before posting/reposting
something on social media that it is 100% true to stay away from spreading
fake stories. I will continue to keep this same mindset when I am on air
broadcasting games].
“

15. REFERENCES
Zajchowski, Mindy (2023) - Talent acquisition recruiter - NBC
sports - LinkedIn. (n.d.). Retrieved from https://
www.linkedin.com/in/mindy-zajchowski-8823823
Peterson, Stephanie (2023) - Talent acquisition - Barstool
Sports - LinkedIn. (n.d). Retrieved from https://
www.linkedin.com/in/mindy-zajchowski-8823823/
Taylor Monti (2023) - Recruiter - ESPN | LinkedIn. (n.d.).
Retrieved from https://www.linkedin.com/in/taylormonti
Sports announcer jobs, employment | indeed.com. (n.d.).
Retrieved March 5, 2023, from https://www.indeed.com/q-
Sports-Announcer-jobs.html
Events. Full Sail University. (2023) (n.d.). Retrieved from
https://www.fullsail.edu/about/events