This document discusses the organizational structure changes underway at Jacobs Suchard, a Swiss confectionery company. It is transitioning from 19 autonomous business units catering to local markets to a more global structure. Key challenges include misaligned incentives between general managers focused on local profits and global brand sponsors pursuing standardization. There is also a lack of clarity around the roles and authority of global brand sponsors versus general managers. The document evaluates task force recommendations to address these issues through clearer role definitions, incentive alignment, and integrating manufacturing and sales leadership.