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Case Analysis: Dashman Company
Summary
Dashman was a large company supplying equipments to the US Armed forces. It had over 20
plants located at various place and their purchase procedure had been disintegrated. This created
difficulty in securing some essential raw material for the company as a whole. A new VP for Purchases
had been appointed to fix this problem. The case goes around the initiatives taken by the VP and its
impact on the purchase procedure.
Problem diagnosis
 The direction to clear all the purchases above $10000 with the head office was not followed by
the respective units
Probable causes
 Psychological aspect: Prior to the appointment of new VP at the Head office, all the purchase
related decisions were likely to have taken by the respective heads of plants. It is not easy to
give up the power they had been enjoying for a long period. This could be a reason for not
complying with the directions of the new VP
 Decision on New VP: The decision to create a new post of VP in charge of purchase was not
taken after deliberations with the units Head. Things would have been different if they had
taken decision collectively. Here the decision power was fully vested with the Head office
 Peak buying season ahead: The company made this change when the peak season about to
begin. When they take such move strategically, they should have taken into account the timing.
Units heads might not had sufficient time to comply with it
 Mode of Communication: Mr. Post hadn’t meet majority of the purchase executives of the
plants for passing the directions. If he had done this, he would have been able to convince them
the probable benefits of the new policy. Instead he sent letters to the Unit executives, which
didn’t work as intended by the Head office
 No penalty for non-compliance: Nowhere it is mentioned the consequences of not adopting the
directions of the new VP. As there was no fear of penalty, the unit head would have taken it
with little seriousness.
Solutions
 It is essential to bring all the stakeholders under a roof while deciding upon some moves, which
would affect their way of functioning. This would also help to convince the stakeholders on the
probable benefits
 Chose the most feasible communication channel considering the urgency of the decision
 Head office should have given a clause on “what if not complying”
 VP is expected to do a ‘follow up’ of the letter he had sent to the units
 Clarity should have been given to the units on the requirement of new purchasing policy

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Case analysis dashman priyeshvp_iim kozhikode

  • 1. Case Analysis: Dashman Company Summary Dashman was a large company supplying equipments to the US Armed forces. It had over 20 plants located at various place and their purchase procedure had been disintegrated. This created difficulty in securing some essential raw material for the company as a whole. A new VP for Purchases had been appointed to fix this problem. The case goes around the initiatives taken by the VP and its impact on the purchase procedure. Problem diagnosis  The direction to clear all the purchases above $10000 with the head office was not followed by the respective units Probable causes  Psychological aspect: Prior to the appointment of new VP at the Head office, all the purchase related decisions were likely to have taken by the respective heads of plants. It is not easy to give up the power they had been enjoying for a long period. This could be a reason for not complying with the directions of the new VP  Decision on New VP: The decision to create a new post of VP in charge of purchase was not taken after deliberations with the units Head. Things would have been different if they had taken decision collectively. Here the decision power was fully vested with the Head office  Peak buying season ahead: The company made this change when the peak season about to begin. When they take such move strategically, they should have taken into account the timing. Units heads might not had sufficient time to comply with it  Mode of Communication: Mr. Post hadn’t meet majority of the purchase executives of the plants for passing the directions. If he had done this, he would have been able to convince them the probable benefits of the new policy. Instead he sent letters to the Unit executives, which didn’t work as intended by the Head office  No penalty for non-compliance: Nowhere it is mentioned the consequences of not adopting the directions of the new VP. As there was no fear of penalty, the unit head would have taken it with little seriousness. Solutions  It is essential to bring all the stakeholders under a roof while deciding upon some moves, which would affect their way of functioning. This would also help to convince the stakeholders on the probable benefits  Chose the most feasible communication channel considering the urgency of the decision  Head office should have given a clause on “what if not complying”  VP is expected to do a ‘follow up’ of the letter he had sent to the units  Clarity should have been given to the units on the requirement of new purchasing policy