Dashman Company had over 20 plants purchasing equipment separately, creating issues securing materials. A new VP of Purchases was appointed to centralize purchasing. However, plant heads resisted giving up power and did not follow the new policy of approving purchases over $10,000 centrally. Key issues included lack of stakeholder input in the decision, the VP only communicating the new policy via letter instead of meeting plant executives, and no penalties for noncompliance, so the policy was not taken seriously. The VP and company needed to better involve stakeholders, choose an effective communication channel, and establish consequences for not following the new policy.