Secure Bank needed to choose between two software service providers, Acme and Omega, to maintain their new banking software. Both companies were similar in size and certification. Acme claimed to be more profitable and had won against Omega in past competitions. However, Omega had an open culture that enabled collaboration and innovation. Omega was able to communicate effectively with the bank, develop high quality prototypes on time, and fix design issues, demonstrating their technical and soft skills. Due to Omega's organic structure and culture that empowered employees, they were ultimately deemed a better fit than Acme to undertake the project.