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AssetStudio® SAM Services PowerStudio® Acquaintia® Passworks® 
Software Asset 
Management 
People, Processes & 
Technology 
PC Power Management Business Intelligence Self-Service Password Reset 
MIND THE GAP: Between ITSM & 
SAM in the ITIL World
SAM & Optimisation in the ITIL world 
Type: Case Study ; Best Practice ; 
Trends, Vision, Strategy 
Content: Hot Topics 
we are seeing in 
the Industry (or 
should I say, 
starting to see) 
Positioning & 
Promise to You…. 
Not a SALES Pitch !! 
Lets start by having a open mind…….
© Certero 2014 All Rights Reserved
Service Portfolio Management 
License Compliance 
(Various Vendors) 
Release & Deployment Management 
Capacity Management 
Event Management 
Change Management 
IT Service Continuity Management 
Availability Management 
Problem Management 
Incident Management 
Apps Monitoring 
Financial Management 
Request Fulfilment 
Service Asset & Configuration Management 
Service Catalog Management 
Service Level Management 
Cloud 
Discovery 
Distribution 
Inventory 
Business Intelligence 
License Optimisation 
(Various Vendors) 
License Optimisation 
(Microsoft, IBM, SAP, Oracle) 
Licence Compliance 
(Microsoft, IBM, SAP, Oracle) 
ITIL 
Citrix Terminal Services 
Virtualisation 
Financial Management 
Contract Management
Service Portfolio Management 
Licence Compliance 
(Various Vendors) 
Release & Deployment Management 
Capacity Management 
Event Management 
Change Management 
IT Service Continuity Management 
Availability Management 
Problem Management 
KEY 
Incident Management 
Apps Monitoring 
Financial Management 
Request Fulfilment 
Service Asset & Configuration Management 
Service Catalog Management 
Service Level Management 
Cloud 
Discovery 
Distribution 
Inventory 
Business Intelligence 
Licence Optimisation 
(Various Vendors) 
Licence Optimisation 
(Microsoft, IBM, SAP, Oracle) Licence Compliance 
(Microsoft, IBM, SAP, Oracle) 
ITAM 
ITSM 
Citrix Terminal Services 
Virtualisation 
Financial Management 
Contract Management
ITAM/ SAM/ SLOE ITSM 
Event Management 
Request Fulfilment 
Release & Deployment Management 
Incident Management 
IT Service Continuity Management 
Capacity Management 
Availability Management 
Financial Management 
Change Management 
Knowledge Management 
Service Catalog Management 
Service Portfolio Management 
Problem Management 
Service Level Management 
Service Asset & Configuration Management 
Virtualisation 
Apps Monitoring 
Cloud Discovery 
Financial Management 
License Compliance 
(Various Vendors) 
Contract Management 
Distribution 
Inventory 
Business Intelligence 
License Optimisation 
(Various Vendors) 
License Compliance 
(Microsoft, IBM, SAP, Oracle) 
License Optimisation 
(Microsoft, IBM, SAP, Oracle) 
Citrix Terminal Services 
Service Asset & Configuration 
Management? 
Discovery
WHY is there a GAP? 
• Only widespread real-world 
collaboration is 
Process 
People CMDB (Inventory) 
Technology 
• Importance – ITSM is 
almost Mandatory, 
ITAM/SAM is definitely 
not
WHY the GAP (cont) 
• A Gartner Story 
• Who is the expert? 
• Should the ITSM provider (the ITIL expert) know all 
about SAM? 
• Should the two disciplines remain separate and 
isolated? If so, Why? 
• Service Management is about Service Provision, 
Efficiencies, Consistency, Governance, Best of Breed 
Processes, etc. why is this not applied to SAM?
Current Status? 
SLOE 
DATA CENTRE 
ITAM 
ITSM 
CMDB 
Enterprise Mobile Management (EMM) 
MDM MCM MAM MEM 
ITSM CMDB ITAM SLOE 
DATA 
CENTRE 
EMM 
Periodic Feed 
Periodic Feed 
Periodic Feed 
Future?
What can be done? 
• How can we change the ‘status quo’ and get vendors 
to provide what the market needs? 
• Organisations and Analysts need to demand from 
software vendors or a software vendor (or vendors) 
needs to deliver either on their own or collaboratively 
with other vendors. Don’t let them just ignore it. 
• Target and Identify vendors who will 
collaboratively work together to provide the 
holistic solution. There will be organisations out 
there…or there will be once you start asking.
Example Benefits 
• Increased automation – huge benefits by being 
proactive. 
• Removing waste (adoption of LEAN) i.e. from 
provision of ink cartridges to ‘just in time’ improved 
project performance through to information to help 
plan to real time relevant measurement than enables 
’agile’, flexible and safe behaviors. 
• The list is endless……
Conclusion 
• We can see the solutions improving but only on a subset 
of forward thinking vendors who are passionate about 
their Products/Markets, other will follow. 
• Will the standards be the same? No, not all will get it as 
they have ‘just too much legacy, in People, Processes and 
most difficult of all, Technology! 
• For those who adopt, will gain the largest advantages – 
year on year, again, others will then follow – I hope so. 
• We have seen a few more progressive ITSM vendors 
adopting elements of this but they are not fulfilling all 
SAM requirements.
Any Questions?
Gartner ITAM Summit, Booth PL6 
www.certero.com

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Mind the Gap: Between ITSM & SAM in the ITIL World”

  • 1. AssetStudio® SAM Services PowerStudio® Acquaintia® Passworks® Software Asset Management People, Processes & Technology PC Power Management Business Intelligence Self-Service Password Reset MIND THE GAP: Between ITSM & SAM in the ITIL World
  • 2. SAM & Optimisation in the ITIL world Type: Case Study ; Best Practice ; Trends, Vision, Strategy Content: Hot Topics we are seeing in the Industry (or should I say, starting to see) Positioning & Promise to You…. Not a SALES Pitch !! Lets start by having a open mind…….
  • 3. © Certero 2014 All Rights Reserved
  • 4. Service Portfolio Management License Compliance (Various Vendors) Release & Deployment Management Capacity Management Event Management Change Management IT Service Continuity Management Availability Management Problem Management Incident Management Apps Monitoring Financial Management Request Fulfilment Service Asset & Configuration Management Service Catalog Management Service Level Management Cloud Discovery Distribution Inventory Business Intelligence License Optimisation (Various Vendors) License Optimisation (Microsoft, IBM, SAP, Oracle) Licence Compliance (Microsoft, IBM, SAP, Oracle) ITIL Citrix Terminal Services Virtualisation Financial Management Contract Management
  • 5. Service Portfolio Management Licence Compliance (Various Vendors) Release & Deployment Management Capacity Management Event Management Change Management IT Service Continuity Management Availability Management Problem Management KEY Incident Management Apps Monitoring Financial Management Request Fulfilment Service Asset & Configuration Management Service Catalog Management Service Level Management Cloud Discovery Distribution Inventory Business Intelligence Licence Optimisation (Various Vendors) Licence Optimisation (Microsoft, IBM, SAP, Oracle) Licence Compliance (Microsoft, IBM, SAP, Oracle) ITAM ITSM Citrix Terminal Services Virtualisation Financial Management Contract Management
  • 6. ITAM/ SAM/ SLOE ITSM Event Management Request Fulfilment Release & Deployment Management Incident Management IT Service Continuity Management Capacity Management Availability Management Financial Management Change Management Knowledge Management Service Catalog Management Service Portfolio Management Problem Management Service Level Management Service Asset & Configuration Management Virtualisation Apps Monitoring Cloud Discovery Financial Management License Compliance (Various Vendors) Contract Management Distribution Inventory Business Intelligence License Optimisation (Various Vendors) License Compliance (Microsoft, IBM, SAP, Oracle) License Optimisation (Microsoft, IBM, SAP, Oracle) Citrix Terminal Services Service Asset & Configuration Management? Discovery
  • 7. WHY is there a GAP? • Only widespread real-world collaboration is Process People CMDB (Inventory) Technology • Importance – ITSM is almost Mandatory, ITAM/SAM is definitely not
  • 8. WHY the GAP (cont) • A Gartner Story • Who is the expert? • Should the ITSM provider (the ITIL expert) know all about SAM? • Should the two disciplines remain separate and isolated? If so, Why? • Service Management is about Service Provision, Efficiencies, Consistency, Governance, Best of Breed Processes, etc. why is this not applied to SAM?
  • 9. Current Status? SLOE DATA CENTRE ITAM ITSM CMDB Enterprise Mobile Management (EMM) MDM MCM MAM MEM ITSM CMDB ITAM SLOE DATA CENTRE EMM Periodic Feed Periodic Feed Periodic Feed Future?
  • 10. What can be done? • How can we change the ‘status quo’ and get vendors to provide what the market needs? • Organisations and Analysts need to demand from software vendors or a software vendor (or vendors) needs to deliver either on their own or collaboratively with other vendors. Don’t let them just ignore it. • Target and Identify vendors who will collaboratively work together to provide the holistic solution. There will be organisations out there…or there will be once you start asking.
  • 11. Example Benefits • Increased automation – huge benefits by being proactive. • Removing waste (adoption of LEAN) i.e. from provision of ink cartridges to ‘just in time’ improved project performance through to information to help plan to real time relevant measurement than enables ’agile’, flexible and safe behaviors. • The list is endless……
  • 12. Conclusion • We can see the solutions improving but only on a subset of forward thinking vendors who are passionate about their Products/Markets, other will follow. • Will the standards be the same? No, not all will get it as they have ‘just too much legacy, in People, Processes and most difficult of all, Technology! • For those who adopt, will gain the largest advantages – year on year, again, others will then follow – I hope so. • We have seen a few more progressive ITSM vendors adopting elements of this but they are not fulfilling all SAM requirements.
  • 14. Gartner ITAM Summit, Booth PL6 www.certero.com