The document summarizes Barry Pilling's presentation at the ITAM Review UK Conference 2018 about aligning software asset management (SAM) processes with data center changes. Key points include: (1) most new software is introduced through projects, making data center SAM important; (2) licensing rules for vendors like Microsoft, IBM, Oracle, and SAP are complex; and (3) changes often create the most licensing risk if not properly managed by the SAM team. The presentation provides recommendations for how organizations can design SAM processes and tools to effectively engage with changes through all project phases.