With over 150 million visitors viewing over 6 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. As a Redditor for over 8 years who has run thousands of successful campaigns, Brent will break down recent examples of big brand successes on this hyper-engaged social platform, and run through ideas for your own brand's Reddit strategy.
4. • Brands are afraid of Reddit
• Feel Reddit hates marketers, but they really don’t
• Brands want Engagement, but on their terms
• Brands don’t understand Reddit
• Not willing to learn or market specifically to the
Reddit audience
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5. Regardless
the
reason,
if
you’re
ignoring
Reddit,
you
are
missing
out
on
what
could
be
one
of
the
best
marke9ng
opportuni9es
for
your
company..
And
here
is
why!
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8. #SEJSummit
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• Raised $50 Million ($500 Mil)
• Alexis and Steve Return to Reddit
• Upvoted.com Launched
• Growth Team created
• Promotional Rules Set to be Reviewed
• New AMA Video Channel Launched
12. We're
looking
forward
to
con9nuing
our
experiment
with
reddit
adver9sing
-‐-‐
In
less
than
a
month
we're
seeing
be1er
responses,
sta4s4cs
and
engagement
from
the
reddit
community.
We're
looking
forward
to
making
more
of
an
investment
going
forward.
-‐
Director
Social
Media
&
Audience
Engagement
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13. The
response
we
received
was
everything
we
could
have
asked
for
and
more.
-‐
Sr.
Director
of
Marke/ng
iCrossing
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14.
15. ü Designed for Reddit
ü Connects their Brand with Redditors
ü Uses Self Post format
ü /r/finance/
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16. ü Stayed involved the entire time
ü Light hearted / humor
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20. And
at
the
end
of
the
day,
we
obviously
hope
you
end
up
picking
Transamerica.
But
if
you
are
at
least
able
to
walk
away
and
make
a
be1er,
informed
decision,
that’s
really
the
win,
because
financial
literacy
is
so
low
across
the
board.
We
want
to
go
towards
that
cap9ve
audience
and
just
kind
of
have
them
be
a
mini-‐focus
group
in
terms
of
what
they
wanna
know
about
financial
terms
and
how
can
we
help.
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35. ü Identify the right people to run your campaign
ü Review similar campaigns to see what worked and failed
ü Be genuine, transparent, and engaged (through entire campaign)
ü Embrace tough questions
ü Identify the right Subreddit and Target Audience
ü Create your campaign for Redditors
ü Know the right format for your audience
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