SlideShare a Scribd company logo
reddit	
  
14	
  M	
   45	
  M	
   60	
  M	
   119	
  M	
  
323	
  M	
  
1.0	
  B	
  
2.3	
  B	
  
5.0	
  B	
  
2006	
   2007	
   2008	
   2009	
   2010	
   2011	
   2012	
   2013	
  
reddit	
  is	
  the	
  fastest	
  growing	
  social	
  space	
  in	
  America.	
  
It’s	
  also	
  one	
  of	
  the	
  most	
  influen1al.	
  
*Monthly	
  
	
  pageviews	
  
Last	
  month	
  
70	
  million	
  	
  
unique	
  visitors	
  	
  
viewed	
  reddit	
  over	
  
	
  5	
  billion	
  1mes	
  
	
  
And	
  visits	
  reddit	
  	
  
more	
  than	
  	
  
3	
  1mes	
  	
  
per	
  day	
  
Everyday,	
  redditors	
  cast	
  nearly	
  
	
  20	
  million	
  votes	
  
	
  to	
  keep	
  content	
  bleeding	
  edge	
  fresh	
  
	
  
Engaging	
  in	
  	
  
5,000+	
  
communi1es	
  
with	
  mul1ple	
  posts	
  and	
  
comments	
  per	
  day	
  
	
  
reddit	
  is	
  the	
  zenith	
  	
  
for	
  social	
  engagement	
  in	
  	
  
the	
  internet	
  ecosystem.	
  
Crea1on.	
  Conversa1on.	
  Cats.	
  
The	
  average	
  redditor	
  stays	
  	
  
on	
  reddit	
  for	
  almost	
  
	
  20	
  minutes	
  
	
  
Coming	
  together	
  100%	
  organically	
  in	
  communiGes	
  large	
  and	
  small	
  to	
  discuss…well,	
  everything	
  
250k+	
  subscribers	
  
175	
  posts	
  per	
  day	
  
3,200	
  comments	
  per	
  day	
  
10	
  million	
  pageviews	
  per	
  month	
  
	
  
65K	
  subscribers	
  
181	
  posts	
  per	
  day	
  
3,000	
  comments	
  per	
  day	
  
5	
  million	
  pageviews	
  per	
  month	
  
318k	
  subscribers	
  
140	
  posts	
  per	
  day	
  
3,100	
  comments	
  per	
  day	
  
9	
  million	
  pageviews	
  per	
  month	
  
redditors	
  are	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Telling	
  Stories	
  :	
  Sharing	
  Experiences	
  :	
  Driving	
  ConversaGon	
  
(that	
  you	
  should	
  care	
  about)	
  
175,000	
  pageviews	
  per	
  month	
  130,000	
  pageviews	
  per	
  month	
  
/r/weddingplanning 	
  	
  	
  	
  	
  	
  /r/weddings 	
  /r/weddingsover10k 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
/r/weddingsunder10k	
  	
  	
  	
  /r/justengaged 	
  /r/newlyweds	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  /r/weddingdress	
  
/r/DIY 	
  	
  	
  	
  	
  /r/woodworking 	
  	
  	
  /r/homeimprovement	
  
/r/howto	
  	
  	
  	
  	
  	
  	
  /r/lifeproGps 	
  	
  /r/TodayILearned 	
  	
  
	
  	
  
 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
   	
   	
  reddit	
  offers	
  its	
  adver1sers	
  a	
  level	
  of	
  engagement	
  	
  
	
  	
   	
   	
  	
  	
   	
   	
  	
  	
   	
   	
  no	
  other	
  plaUorm	
  can	
  match.	
  
Branded	
  	
  
Headline	
  
A	
  plaUorm	
  that	
  empowers	
  community	
  storytelling	
  and	
  one	
  on	
  one	
  	
  
discussion	
  directly	
  with	
  the	
  exact	
  audience	
  you’re	
  targe1ng.	
  
reddit	
  
Ad	
  Opportuni1es	
  
Meaningful	
  engagement	
  with	
  brand	
  supporters.	
  	
  
Create	
  rela1onships	
  in	
  front	
  of	
  your	
  eyes.	
  
	
  
•  Imbed	
  anything	
  into	
  your	
  branded	
  headline–	
  picture,	
  video,	
  livestream,	
  twiWer	
  feeds,	
  text/links	
  
•  Enable	
  comments	
  for	
  brand	
  interacGon	
  –	
  real	
  engagement	
  and	
  real-­‐Gme	
  feedback	
  	
  	
  	
  
•  Brand	
  Messaging,	
  Customer	
  Support,	
  AuthenGc	
  ConversaGon	
  
	
  
Direct	
  interac1on	
  with	
  redditors	
  that	
  care	
  about	
  what	
  you	
  have	
  to	
  say	
  	
  
Branded	
  	
  
Headline	
  
Takeover	
  a	
  subreddit	
  with	
  our	
  display	
  ads	
  
a	
  300x250	
  box	
  ad	
  unit	
  and	
  tandem	
  300x100	
  unit	
  	
  
	
  
•  Hyper	
  targeted	
  to	
  your	
  audience	
  allowing	
  full	
  penetraGon	
  and	
  engagement	
  
•  Lets	
  you	
  include	
  brand	
  messaging,	
  customized	
  layouts,	
  and	
  background	
  colors.	
  	
  
•  Above/Below	
  Fold	
  opportuniGes	
  available	
  
300x100
300x250
reddit	
  will	
  curate	
  a	
  special	
  channel	
  with	
  
nothing	
  but	
  branded	
  content.	
  
reddit	
  will	
  skin	
  the	
  page	
  with	
  whatever	
  brand	
  
messaging	
  you	
  want	
  
reddit	
  will	
  promote	
  your	
  reddit.tv	
  
sponsorship	
  with	
  traffic	
  drivers	
  on	
  the	
  
frontpage	
  and	
  relevant	
  subreddits	
  
reddit	
  will	
  include	
  branded	
  content	
  upon	
  
iniGal	
  engagement	
  
Average	
  user	
  1me	
  on	
  reddit	
  tv:	
  Approximately	
  40	
  minutes	
  	
  
World’s	
  Largest	
  Gi_	
  Exchange	
  
Put	
  your	
  brand	
  in	
  front	
  of	
  thousands	
  of	
  people	
  	
  
acGvely	
  looking	
  to	
  make	
  a	
  purchase.	
  
“Brand	
  Safe”	
  reddit	
  engagement	
  that	
  generates	
  overly	
  
posiGve	
  PR	
  	
  
	
  	
  Heavily	
  branded	
  reddit	
  ad	
  campaign	
  surrounding	
  the	
  exchange	
  
Average	
  #	
  of	
  users	
  in	
  an	
  exchange	
  –	
  15,000	
  
reddit	
  gis	
  
But	
  if	
  you	
  have	
  a	
  remarkable	
  campaign	
  ini1a1ve,	
  reddit	
  can	
  be	
  transforma1ve.	
  
	
  
And	
  with	
  CPM’s	
  at	
  only	
  $.75	
  for	
  campaigns	
  we	
  are	
  the	
  most	
  aggressive	
  plaform	
  in	
  the	
  
Internet	
  ecosystem,	
  offering	
  excepGonal	
  return	
  for	
  brands	
  that	
  value	
  	
  
authenGc	
  social	
  conversaGon	
  	
  	
  
So	
  is	
  reddit	
  the	
  answer	
  to	
  all	
  of	
  your	
  marke1ng	
  needs	
  forever?	
  
reddit	
  is	
  Relevant.	
  reddit	
  is	
  Reliable.	
  reddit	
  is	
  Real.	
  
Summon	
  us.	
  Beastmaster	
  style.	
  
Secretplan	
  
@reddit.com	
  
*Beastmaster	
  themed	
  inquiries	
  accelerate	
  response	
  Gme	
  

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reddit secret plan for world domination

  • 2. 14  M   45  M   60  M   119  M   323  M   1.0  B   2.3  B   5.0  B   2006   2007   2008   2009   2010   2011   2012   2013   reddit  is  the  fastest  growing  social  space  in  America.   It’s  also  one  of  the  most  influen1al.   *Monthly    pageviews  
  • 3.
  • 4. Last  month   70  million     unique  visitors     viewed  reddit  over    5  billion  1mes     And  visits  reddit     more  than     3  1mes     per  day   Everyday,  redditors  cast  nearly    20  million  votes    to  keep  content  bleeding  edge  fresh     Engaging  in     5,000+   communi1es   with  mul1ple  posts  and   comments  per  day     reddit  is  the  zenith     for  social  engagement  in     the  internet  ecosystem.   Crea1on.  Conversa1on.  Cats.   The  average  redditor  stays     on  reddit  for  almost    20  minutes    
  • 5. Coming  together  100%  organically  in  communiGes  large  and  small  to  discuss…well,  everything  
  • 6. 250k+  subscribers   175  posts  per  day   3,200  comments  per  day   10  million  pageviews  per  month     65K  subscribers   181  posts  per  day   3,000  comments  per  day   5  million  pageviews  per  month   318k  subscribers   140  posts  per  day   3,100  comments  per  day   9  million  pageviews  per  month  
  • 7. redditors  are                                                    Telling  Stories  :  Sharing  Experiences  :  Driving  ConversaGon   (that  you  should  care  about)   175,000  pageviews  per  month  130,000  pageviews  per  month   /r/weddingplanning            /r/weddings  /r/weddingsover10k                             /r/weddingsunder10k        /r/justengaged  /r/newlyweds                                                                                      /r/weddingdress   /r/DIY          /r/woodworking      /r/homeimprovement   /r/howto              /r/lifeproGps    /r/TodayILearned        
  • 8.                                                  reddit  offers  its  adver1sers  a  level  of  engagement                            no  other  plaUorm  can  match.   Branded     Headline   A  plaUorm  that  empowers  community  storytelling  and  one  on  one     discussion  directly  with  the  exact  audience  you’re  targe1ng.   reddit   Ad  Opportuni1es  
  • 9. Meaningful  engagement  with  brand  supporters.     Create  rela1onships  in  front  of  your  eyes.     •  Imbed  anything  into  your  branded  headline–  picture,  video,  livestream,  twiWer  feeds,  text/links   •  Enable  comments  for  brand  interacGon  –  real  engagement  and  real-­‐Gme  feedback         •  Brand  Messaging,  Customer  Support,  AuthenGc  ConversaGon     Direct  interac1on  with  redditors  that  care  about  what  you  have  to  say     Branded     Headline  
  • 10. Takeover  a  subreddit  with  our  display  ads   a  300x250  box  ad  unit  and  tandem  300x100  unit       •  Hyper  targeted  to  your  audience  allowing  full  penetraGon  and  engagement   •  Lets  you  include  brand  messaging,  customized  layouts,  and  background  colors.     •  Above/Below  Fold  opportuniGes  available   300x100 300x250
  • 11. reddit  will  curate  a  special  channel  with   nothing  but  branded  content.   reddit  will  skin  the  page  with  whatever  brand   messaging  you  want   reddit  will  promote  your  reddit.tv   sponsorship  with  traffic  drivers  on  the   frontpage  and  relevant  subreddits   reddit  will  include  branded  content  upon   iniGal  engagement   Average  user  1me  on  reddit  tv:  Approximately  40  minutes    
  • 12. World’s  Largest  Gi_  Exchange   Put  your  brand  in  front  of  thousands  of  people     acGvely  looking  to  make  a  purchase.   “Brand  Safe”  reddit  engagement  that  generates  overly   posiGve  PR        Heavily  branded  reddit  ad  campaign  surrounding  the  exchange   Average  #  of  users  in  an  exchange  –  15,000   reddit  gis  
  • 13. But  if  you  have  a  remarkable  campaign  ini1a1ve,  reddit  can  be  transforma1ve.     And  with  CPM’s  at  only  $.75  for  campaigns  we  are  the  most  aggressive  plaform  in  the   Internet  ecosystem,  offering  excepGonal  return  for  brands  that  value     authenGc  social  conversaGon       So  is  reddit  the  answer  to  all  of  your  marke1ng  needs  forever?  
  • 14. reddit  is  Relevant.  reddit  is  Reliable.  reddit  is  Real.  
  • 15. Summon  us.  Beastmaster  style.   Secretplan   @reddit.com   *Beastmaster  themed  inquiries  accelerate  response  Gme