Personas and Content Marketing

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Hi Everyone!
Thanks so much for joining us today!
We are thrilled to have Ardath Albee here today to speak on Personas and Content Marketing.
Ardath Albee brings over 30 years of business management and marketing experience to help companies with digital marketing strategy and compelling content to turn prospects into buyers.
Ardath has written two books about her obsession, Digital Relevance and eMarketing Strategies for the Complex Sale. She’s been recognized as a 2014 Woman to Watch in B2B by FierceCMO and spent the last four years on the 50 Most Influential People in Sales and Lead Management list.

And now onto Ardath!

Personas and Content Marketing

Marketo