One fine body…
- San Francisco Bay Area, United States
- Work Marketing Head | Author "The Professional Marketer" and "The SaaS Marketing Handbook" | Successful Kickstarter
- Industry Technology / Software / Internet
- Website www.matthewsonmarketing.com
- About An experienced marketer across a broad range of technologies. Built numerous marketing teams to help grow businesses, including two acquisitions. Hightlights include: * Rebranded and relaunched CrowdFlower online presence. Pivoted product sale to SaaS monthly platform license scheme from service-based contracts to create steady MRR stream. * Led nine worldwide product launches at Symantec. Created sales playbook and tools used to train over 1200 enterprise and channel sales reps. * Repositioned PGP product line to spike sales and lead to eventual $350 million acquisition by Symantec. Instituted company's first marketing automation system and social media program to accelerate customer ac...