Have you been avoiding Reddit? Long time Redditor and social media expert Brent Csutoras walks you through best practices for advertising on Reddit.

5. Poll
Are you or your company
actively marketing on
Reddit?
1. Yes
2. Yes, in the past, but not
currently
3. No, but we have been thinking
about it
4. No, Reddit is not for us

7. • Auction system launched Feb 2016
• Self Server starts at $5 ($20)
• CPM based starting at $.20 CPM ($1.50 CPM)
• Managed at $30,000
• Video, Banner Ads, Mobile Targeting
• Comes with Reddit support
• New Changes:
• Auto extend for 30 days, multiple Subreddits,
mobile targeting

8. • Interest or Subreddit Targeting
• Interest = Front Page
• Subreddit - /r/foodporn, recently visited
/r/foodporn, and to /r/foodporn subscribers.

9. • Link or Text

10. • Create Ads for Reddit
• Personalize

11. • Engage users
• Identify frustration points to solve
• Invite interaction
• Ask questions
• Offer a deal / coupon

12. • Be Engaged
• Be human
• Answer questions
• Participate in comments
• Monitor constantly
• Don’t be defensive

13. • Be Creative
• Witty titles
• Reddit only contest

14. • Misc Tips
• Include a thumbnail
• Create a custom landing page
• Research
• Different ads for each Subreddit
• Test

16.  Designed for Reddit
 Connects their Brand with Redditors
 Uses Self Post format
 /r/finance/

17.  Stayed involved the entire time
 Light hearted / humor

20.  Delivered (personally)

21. We want to go towards that captive audience and just kind of
have them be a mini-focus group in terms of what they
wanna know about financial terms and how can we help.

22. • Brand Awareness
• Content Ideas (beyond reddit)
• Direct customer engagement
• Focus Group Feedback
• Articles / Links

26. • /r/Toronto
• Easy to digest title
• 53% Converted
• 8800% ROI
• 5x Traffic

27.  Identify the right people to run your campaign
 Review similar campaigns to see what worked and failed
 Be genuine, transparent, and engaged (through entire campaign)
 Embrace tough questions
 Identify the right Subreddit and Target Audience
 Create your campaign for Redditors
 Know the right format for your audience

28. Resources
 http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit
 http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/
 https://www.reddit.com/comments/1yu8zn/victim_of_bike_theft_dont_let_the_bastards_get/
 https://www.reddit.com/comments/3mrbwj/hey_reddit_watch_our_new_360degree_vr_video_for/
 https://www.reddit.com/comments/1zdr8r/30_toronto_wing_festival_may_4th_all_you_can_eat/
 http://www.slideshare.net/BrentCsutoras/big-brands-reddit-are-you-missing-out
 https://www.reddit.com/r/selfserve/comments/49dxiw/case_study_how_one_reddit_advertiser_tes
ted_his/
 http://www.searchenginejournal.com/

29. @brentcsutoras
/in/brentcsutoras
+brentcsutoras