Creating Compelling Social Media VisualsChris Snider
Visuals work. People are six times more likely to remember information if it’s presented with an image. As social media becomes more and more visual, how do you continue to make your images stand out? This presentation discusses design basics as well as tips, tricks and tools to make sure your visuals are optimized to succeed on social media.
Visual content is becoming increasingly important in marketing as people are drawn to visuals. Brands must use visual content like images and video to stand out in the noisy digital landscape. Research shows visual content receives higher engagement across marketing disciplines and on social media. As visual processing is a major function of the brain, visual content allows for richer communication of ideas and information in a quick, easy way. Analytics prove brands see better results when incorporating visuals into their strategies, and visual content will continue growing in importance for online marketing.
This document provides an overview of social media platforms and best practices for libraries. It defines key terms for Facebook, Twitter, Instagram and Pinterest. Statistics are presented on growth of social media usage. The document recommends focusing posts on entertaining, educating and creating experiences for audiences. Photos, videos and engaging content are emphasized as effective on Facebook. Pinterest is highlighted as essential for libraries. Instagram focuses on high quality photos while Twitter is for news and commentary. Sources for social media content are also listed.
Slides from the webinar on how to create a visual social media strategy. Presented by Mitt Ray. Julian's and Alex's presentation on how to measure success can be found here http://de.slideshare.net/quintly/how-to-create-a-visual-social-media-strategy-and-measure-success
It is no secret that luxury branded clothes for children are becoming increasingly popular. A stroll down any street in any affluent city will reveal hordes of impeccably dressed youngsters, many of whom are clad head-to-toe in the latest designer labels.
There are a number of reasons why luxury branded clothes for children are in such high demand. Firstly, wealthy parents are increasingly keen to dress their children in a way that reflects their own privileged status. Secondly, luxury brands are very good at marketing themselves to children and creating a sense of aspiration
Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive User Engagement and sharing.
Creating Compelling Social Media VisualsChris Snider
Visuals work. People are six times more likely to remember information if it’s presented with an image. As social media becomes more and more visual, how do you continue to make your images stand out? This presentation discusses design basics as well as tips, tricks and tools to make sure your visuals are optimized to succeed on social media.
Visual content is becoming increasingly important in marketing as people are drawn to visuals. Brands must use visual content like images and video to stand out in the noisy digital landscape. Research shows visual content receives higher engagement across marketing disciplines and on social media. As visual processing is a major function of the brain, visual content allows for richer communication of ideas and information in a quick, easy way. Analytics prove brands see better results when incorporating visuals into their strategies, and visual content will continue growing in importance for online marketing.
This document provides an overview of social media platforms and best practices for libraries. It defines key terms for Facebook, Twitter, Instagram and Pinterest. Statistics are presented on growth of social media usage. The document recommends focusing posts on entertaining, educating and creating experiences for audiences. Photos, videos and engaging content are emphasized as effective on Facebook. Pinterest is highlighted as essential for libraries. Instagram focuses on high quality photos while Twitter is for news and commentary. Sources for social media content are also listed.
Slides from the webinar on how to create a visual social media strategy. Presented by Mitt Ray. Julian's and Alex's presentation on how to measure success can be found here http://de.slideshare.net/quintly/how-to-create-a-visual-social-media-strategy-and-measure-success
It is no secret that luxury branded clothes for children are becoming increasingly popular. A stroll down any street in any affluent city will reveal hordes of impeccably dressed youngsters, many of whom are clad head-to-toe in the latest designer labels.
There are a number of reasons why luxury branded clothes for children are in such high demand. Firstly, wealthy parents are increasingly keen to dress their children in a way that reflects their own privileged status. Secondly, luxury brands are very good at marketing themselves to children and creating a sense of aspiration
Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive User Engagement and sharing.
Photos for Social Media - Summarized Research & Best Practices Lecture for f...Valters Lauzums
This lecture will help improve your workflow and photo quality for use on social media or other platforms. Understanding the strategic use of photos in social media takes into consideration the current research on this topic along with professional photography techniques and best practices for social media. Photos and images in social media are used to connect with individual users, inspire them, and influence their thinking and behavior. The human brain is built to process visual information and photography is the most accessible and impactful media format that can communicate the experience of a person, place, or object. This lecture is for the UCLAx course Advanced Digital and Social Media Marketing Strategies (MGMTx 466.05)
Metrics Maze Case Study - imcslc Digital BrandDerek Wilson
- The document analyzes the digital brand presence of imcslc across multiple social media platforms. It finds that Twitter, Facebook, and YouTube are used but could be improved. Twitter sees more neutral than positive sentiment. Facebook has the most engagement but content is brief. YouTube sees little use with only 10 videos uploaded in the past. More promotion and content is needed across platforms to better represent the imcslc brand online.
Copia de Tourism in Caribbean Social Media Strategy by Slidesgo_.pdfhenricastillo250
This document provides an overview of creating a social media strategy for tourism in the Caribbean. It includes sections on planning, content creation, review and editing, scheduling, and formatting and design. The planning section discusses setting objectives and understanding the target audience. The content creation section addresses producing high-quality content tailored to different social media platforms. The review section covers proofreading, editing for clarity and consistency, and checking visuals. Scheduling discusses optimal timing, time zones, and maintaining consistency. Formatting and design presents finalizing the look and feel.
Like, Share, ReTweet and Follow (a social media tour)Stephanie Heinatz
Dream. Build. Connect.
Before you can start telling stories across social media, you need to have a basic understanding of what key platforms are out there, a goal of who you want to reach and a plan.
The document provides tips on how to effectively use social media for business purposes. It discusses strategies for different social media platforms like Facebook, LinkedIn, Twitter, and Instagram. The key recommendations include posting regularly across platforms, engaging with customers, using images and video, and integrating social media marketing into an overall online and offline marketing strategy.
The document discusses the multimedia and contiguity principles of effective learning from multimedia materials. The multimedia principle indicates that people learn more deeply from words and graphics together rather than words alone. There are six types of graphics that can support learning. The contiguity principle indicates that people learn more deeply when corresponding words and graphics are placed close together or presented at the same time. The document provides examples and assessment questions to illustrate the differences between the multimedia and contiguity principles.
Michael Scissons, co-founder of FlashStock, presents his keynote presentation from InstaCamp Toronto. This is the guide to developing a strategy for Instagram marketing. An overview on how to transform your Instagram marketing strategy, execution and measurement through applying a strategic framework to visual brand building.
This presentation covers:
- Instagram Key User Facts
- Visual Marketing Key Facts
- Why Instagram is Important
- Instagram Brand Adoption Curve
- Brand Adoption By Vertical
- Instagram Marketing Strategy Framework
- "How to" Create Archetypes, Themes and Occasions in Instagram Visuals.
- Overview of Classic Storytelling Pillars
- Overview of How to Create Photography Guidelines
- 10 Instagram Marketing Commandments
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
This document provides tips for building a social media strategy beyond just Facebook for 2018. It summarizes various platforms like Instagram, LinkedIn, YouTube, podcasting and email and how to create effective content and campaigns on each. Specific tips covered include using Instagram stories and hashtags, creating native content for different platforms, using influencer marketing, building a LinkedIn presence, optimizing videos for YouTube, planning a podcast, developing skills for voice assistants, and writing effective emails. The document aims to help diversify strategies beyond overreliance on Facebook alone.
Hijab Styles and Fashion Social Media Strategy by Slidesgo .pptxTaufiqHidayat716467
This document provides an overview of how to create an effective social media strategy. It discusses planning objectives and understanding your audience. It also covers creating engaging content, reviewing and editing posts, and scheduling content for optimal timing and consistency. The document provides templates for content planning, buyer personas, initiatives roadmaps, and analytics dashboards to help guide social media strategy development.
The multimedia principle states that people learn better from words and images rather than just words alone. It works on the idea that combining text and graphics engages learners more in active learning by drawing connections between the two. Static images are easier to produce for e-learning but animations may better illustrate processes over time, though they risk overloading learners. While words alone can convey information, combining them with graphics activates deeper cognitive processing. There is evidence people learn more from multimedia instruction, though more research is still needed on its long term effects and benefits.
Analysis of a Visual TextIn this unit, we have talked a lot .docxnettletondevon
Analysis of a Visual Text
In this unit, we have talked a lot about art, culture, and the ways we try to evaluate them. For this essay, I want you to think about how art and culture inform one another in today’s world. In 4-5 pages, write an essay in which you analyze an image from Brandon Stanton’s “Humans of New York” Facebook or Instagram page in relation to contemporary culture. You may choose any image as long as it’s not a promotional post (e.g., you cannot use a picture posted of his new book or a picture of Hillary Clinton, who has mysteriously made it there). First, write a thorough description in which you use words to describe this visual image, pointing out the details of the image that stand out to you. You should essentially describe the image as if your reader has never seen it before. Then, draw meaning from the details of the image by considering what praise, question, or problem it poses about contemporary culture. Make a claim about what the image is saying (this should be your original idea), and use one text read in class to support this interpretation. Then, use the quotation transcribed by Stanton, located underneath the image, to either support or refute your own interpretation of the photograph. Does Stanton’s commentary match up to what the photograph on its own seems to be saying? How, or why not? Which do you find to be more effective?
As you work with both the photograph and the commentary, you will consider how effective this art is as a representation of contemporary culture. You do NOT have to agree with the part of culture that this image is portraying; instead, think about its accuracy and honesty. Does this picture successfully convey meaning? Does it achieve emotion? In what ways does this piece reflect contemporary culture? You must use ONE text from this unit to support your ideas. Seriously examine the ideas that are brought forth through the photograph and how words impact the details of the image.
General Requirements:
1. 4-5 pages
2. Times New Roman font size 12, double spaced (no extra spaces between paragraphs), 1” margins all around.
3. Adherence to all MLA style and formatting rules, including those for headings, page numbers, in-text citations, and the Works Cited page.
4. Strict use of third person ONLY. No “I”, “me”, “we”, “our”, “you”, etc.
5. Include an interesting title and first line.
6. Include the picture at the end of your Works Cited
7. Rough draft due Thursday, September 21 at the start of class. Submit electronically on SafeAssign AND print out a hard copy, stapled.
8. Final draft due Thursday, October 5 at 11:59pm. Please post on Blackboard and email me your final draft.
9. You MUST meet with me for paper conferences during the week outlined on your syllabus. Failure to meet will result in a point deduction from your final draft grade.
10. You MUST go to the Writing Center for this paper. If any single person fails to go to the Writing Center before the final draft is.
Comm210 AssignmentCommunication Channels ModelCreate a vi.docxcargillfilberto
Comm210 Assignment
Communication Channels Model
Create a visual model of communication channels. Please be sure to read in your course materials what communication channels are. This isn't a basic communication model but rather a model of channels we used to communicate with one another.
You may use a software program such as PowerPoint or Word or you may sketch it on paper and scan the sketch. Cite any outside resources you use.
DISCLAIMER: Originality of attachments will be verified by Turnitin. Both you and your instructor will receive the results.
Dhaubhadel 2
Rohim Dhaubhadel
Instructor Howard Cuadros
English 1302
16 September 2018
Liking isn’t Helping
I. Introduction
(Write some background information)
Thesis statement:
II. Body Paragraph I (Write about Ethos)
a. Topic sentence
i. Supporting details
-
-
-
III. Body Paragraph II (Write about pathos)
a. Topic sentence
i. Supporting details
-
-
-
IV. Body Paragraph III (Write about Logos)
a. Topic sentence
i. Supporting details
-
-
-
V. Conclusion
Part II. Please write below your introductory paragraph with your finalized thesis statement. Your paragraph must be between seven to ten sentences. Your thesis statement should be at the end of your paragraph and clearly state your points. Please look to eCampus for direction and submit this assignment in Turnitin.com.
· Sample – [ You will want to describe the image and/or give background to the visual you choose.
· For example:
The Crisis relief is an organization that provides help to Asian countries in times of crisis. They train volunteers, raise awareness, and partner with other organizations to better help those in need. They produced an image that raises awareness about a present issue. In just black and white, a young distressed child is in the arms of a motherly figure. Even though the motherly figure’s face is covered, the emotion of the child’s pain is very apparent. The background looks unsanitary, as do the tattered clothes the young boy is wearing. The women’s body language is very nurturing, even with the pain the boy is in, the women seems collected. Around them are hands with thumbs up, along with the text, “Liking isn’t helping” and “Be a volunteer, Change a life”. This image targets users of social media through ethos, pathos, and logos to persuade them to change a life by volunteering.]
The visual Rhetorical argument
By
Instructor Howard Cuadros
Rhetoric 1302.003
09.06.18
What are Visual Rhetorical Arguments?
Visual arguments use images to engage viewers and persuade them to accept a particular idea or point of view.
Picture
How do we analyze Photographs?
Reading Photographs,
Is a scene or situation depicted?
Identify the figures in the photos
What details of scene or person(s) carry significance?
How does the photographs make you feel?
(Gooch and Seyler 155)
Political Cartoon
Published: 4/20/17
https://www.usnews.com/opinion/news/cartoons/cartoons/2017-04-20/daily-cartoons?s.
Comm210 AssignmentCommunication Channels ModelCreate a vi.docxdrandy1
Comm210 Assignment
Communication Channels Model
Create a visual model of communication channels. Please be sure to read in your course materials what communication channels are. This isn't a basic communication model but rather a model of channels we used to communicate with one another.
You may use a software program such as PowerPoint or Word or you may sketch it on paper and scan the sketch. Cite any outside resources you use.
DISCLAIMER: Originality of attachments will be verified by Turnitin. Both you and your instructor will receive the results.
Dhaubhadel 2
Rohim Dhaubhadel
Instructor Howard Cuadros
English 1302
16 September 2018
Liking isn’t Helping
I. Introduction
(Write some background information)
Thesis statement:
II. Body Paragraph I (Write about Ethos)
a. Topic sentence
i. Supporting details
-
-
-
III. Body Paragraph II (Write about pathos)
a. Topic sentence
i. Supporting details
-
-
-
IV. Body Paragraph III (Write about Logos)
a. Topic sentence
i. Supporting details
-
-
-
V. Conclusion
Part II. Please write below your introductory paragraph with your finalized thesis statement. Your paragraph must be between seven to ten sentences. Your thesis statement should be at the end of your paragraph and clearly state your points. Please look to eCampus for direction and submit this assignment in Turnitin.com.
· Sample – [ You will want to describe the image and/or give background to the visual you choose.
· For example:
The Crisis relief is an organization that provides help to Asian countries in times of crisis. They train volunteers, raise awareness, and partner with other organizations to better help those in need. They produced an image that raises awareness about a present issue. In just black and white, a young distressed child is in the arms of a motherly figure. Even though the motherly figure’s face is covered, the emotion of the child’s pain is very apparent. The background looks unsanitary, as do the tattered clothes the young boy is wearing. The women’s body language is very nurturing, even with the pain the boy is in, the women seems collected. Around them are hands with thumbs up, along with the text, “Liking isn’t helping” and “Be a volunteer, Change a life”. This image targets users of social media through ethos, pathos, and logos to persuade them to change a life by volunteering.]
The visual Rhetorical argument
By
Instructor Howard Cuadros
Rhetoric 1302.003
09.06.18
What are Visual Rhetorical Arguments?
Visual arguments use images to engage viewers and persuade them to accept a particular idea or point of view.
Picture
How do we analyze Photographs?
Reading Photographs,
Is a scene or situation depicted?
Identify the figures in the photos
What details of scene or person(s) carry significance?
How does the photographs make you feel?
(Gooch and Seyler 155)
Political Cartoon
Published: 4/20/17
https://www.usnews.com/opinion/news/cartoons/cartoons/2017-04-20/daily-cartoons?s.
The document outlines a strategy to improve engagement on ManpowerKu's Facebook page. It analyzes past posting strategies and found motivational posters received the most likes and engagement. However, likes had stagnated. A new strategy targets the 18-24 age group using cartoon-themed motivational posters of popular comics. One week after implementing this strategy, the 18-24 group became most popular and the page reached over 11k likes, exceeding its target.
Instagram: How to Win Followers and Increase Sales with Visual ContentVirtuoso Assistant
Instagram: learn how to win followers and increase sales using visual content only.
Find out why visual content is a powerful marketing strategy for small businesses and startups. Discover five key ways you can use visual content to win new followers on Instagram, increase engagement levels and generate organic leads and sales without resorting to paid social media adverts.
Download your free 9-page guide with free tools and apps as well as links to resources and articles to help you create your own unique brand style and become more visual online.
Design tensions: Interaction Criticism on Instagram’s Mobile InterfaceOmar Sosa-Tzec
User interfaces are continually evolving. Contemporary interfaces, particularly mobile interfaces, have developed their own design language as they have discarded skeuomorphs and metaphorical representations to support their design and introduced features not available before in desktop interfaces. Despite the pervasiveness of mobile interfaces, researchers have neglected the development of theory that accounts for how they still connect with or deviate from early interface design constructs. This paper adapts the notion of metaphorical tension to formulate and explore a new construct, design tension, which scopes an exercise of interaction criticism on Instagram's interface. As a result, this paper argues that design tension is useful to account for how interface components introduce features that are discordant to interface standards and best practices, things from the real world, and the user's belief system. It also suggests that both the method and construct can be applied to other communication design artifacts distinct from interfaces to produce intermediate-level knowledge.
Seeing is Buying - Visual Social Media for Real Estate Mitch Miles
2014 Winston-Salem Regional Association of REALTORS Technology and Business Expo
"Seeing is Buying or Seeing is Believing"
Mitch Miles, The 26.2 Group
An overview of essential apps and tools such as Instagram and Pinterest that turn seeing is believing into seeing is buying.
A student project conceptualizing and creating a prototype for an app that allows users to print photos from instagram.
Instagram Prints is a new feature enabling Instagram users to purchase prints of their own photos, as well as their friends’. It features print, card and scrapbook templates, direct delivery and individual customization. Instagrammers will find this useful for materializing their favorite moments, and sharing these with others.
A project by Dabney Donigan, Jason Hu, and David Knauer.
Would you let artificial intelligence name your baby? Use artificial intelligence to name your baby boy or girl. New a.i. software to name your newborn. Pregnancy and naming your baby.
5Tips ( To Scaling your content marketing strategy1).pdfintrotodigital
5 Tips to Scaling your Content Marketing Strategy
5 Tips to Scaling your Content Marketing Strategy
Increasing the amount of content is not the answer. Effectively building a system
to produce more content with minimal resources is the goal. I have 5 tips to
effectively and efficiently scale your content strategy.
1. (MVC) Minimum Viable Content Approach.
MVC is the smallest type of content that influences the behavior of your target
audience and teaches you something about them. Whether it is how they
respond to a video, blog or infographic. Minimum Viable Content in the scope of
your marketing plan is big enough to get your audience's attention and small
enough to be created quickly, deployed easily and measured often.
2.Create Intro Content only Once.
Getting and keeping your audience’s attention is important. Many times content
marketers will start their content with the same basic intro over and over again.
We don’t want to lose our audience. Their attention will go elsewhere if they feel
that this is just another copy of something they have previously read before.
Therefore it's best to create your introductory material once and link it to relevant
content.
3.Use force-multiplier assets.
Some assets used in creating content can be repackaged and used as future
content. For example Having 4 experts do a 20 minute discussion on goods or
services you are marketing. Have them discuss questions as well as doing
individual interviews. From this you will be able to create future content
consisting of videos of each question asked ,videos summaries, overview videos
as well as video interviews of each expert. All of this content will continue to be
effective.
4. Learn to say No.
Evaluating content requests is important. Saying no to a request that will not
work with your scaled system may be difficult but necessary. With all the content
you receive some of it will be effective. With all the effective content that does
come in, some of that may not be cost effective.
5. Review what you have already done.
Build on your accomplishments without starting over. For example if you release
a piece of content that may be a yearly review. Release this content with a URL
that works year after year. “ www.TopPredictions-2023” When you should use a
URL “www.TopPredictions” This can give you the opportunity to update this
information on a yearly basis with relevant material and deleting outdated.
material yielding more effective results.
These tips are not expected to have your marketing strategy scale overnight. Do
these as opportunities arise and see what works and doesn’t. Make the
necessary adjustments as you go.
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This lecture will help improve your workflow and photo quality for use on social media or other platforms. Understanding the strategic use of photos in social media takes into consideration the current research on this topic along with professional photography techniques and best practices for social media. Photos and images in social media are used to connect with individual users, inspire them, and influence their thinking and behavior. The human brain is built to process visual information and photography is the most accessible and impactful media format that can communicate the experience of a person, place, or object. This lecture is for the UCLAx course Advanced Digital and Social Media Marketing Strategies (MGMTx 466.05)
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- The document analyzes the digital brand presence of imcslc across multiple social media platforms. It finds that Twitter, Facebook, and YouTube are used but could be improved. Twitter sees more neutral than positive sentiment. Facebook has the most engagement but content is brief. YouTube sees little use with only 10 videos uploaded in the past. More promotion and content is needed across platforms to better represent the imcslc brand online.
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Like, Share, ReTweet and Follow (a social media tour)Stephanie Heinatz
Dream. Build. Connect.
Before you can start telling stories across social media, you need to have a basic understanding of what key platforms are out there, a goal of who you want to reach and a plan.
The document provides tips on how to effectively use social media for business purposes. It discusses strategies for different social media platforms like Facebook, LinkedIn, Twitter, and Instagram. The key recommendations include posting regularly across platforms, engaging with customers, using images and video, and integrating social media marketing into an overall online and offline marketing strategy.
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- Instagram Key User Facts
- Visual Marketing Key Facts
- Why Instagram is Important
- Instagram Brand Adoption Curve
- Brand Adoption By Vertical
- Instagram Marketing Strategy Framework
- "How to" Create Archetypes, Themes and Occasions in Instagram Visuals.
- Overview of Classic Storytelling Pillars
- Overview of How to Create Photography Guidelines
- 10 Instagram Marketing Commandments
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
This document provides tips for building a social media strategy beyond just Facebook for 2018. It summarizes various platforms like Instagram, LinkedIn, YouTube, podcasting and email and how to create effective content and campaigns on each. Specific tips covered include using Instagram stories and hashtags, creating native content for different platforms, using influencer marketing, building a LinkedIn presence, optimizing videos for YouTube, planning a podcast, developing skills for voice assistants, and writing effective emails. The document aims to help diversify strategies beyond overreliance on Facebook alone.
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Analysis of a Visual TextIn this unit, we have talked a lot .docxnettletondevon
Analysis of a Visual Text
In this unit, we have talked a lot about art, culture, and the ways we try to evaluate them. For this essay, I want you to think about how art and culture inform one another in today’s world. In 4-5 pages, write an essay in which you analyze an image from Brandon Stanton’s “Humans of New York” Facebook or Instagram page in relation to contemporary culture. You may choose any image as long as it’s not a promotional post (e.g., you cannot use a picture posted of his new book or a picture of Hillary Clinton, who has mysteriously made it there). First, write a thorough description in which you use words to describe this visual image, pointing out the details of the image that stand out to you. You should essentially describe the image as if your reader has never seen it before. Then, draw meaning from the details of the image by considering what praise, question, or problem it poses about contemporary culture. Make a claim about what the image is saying (this should be your original idea), and use one text read in class to support this interpretation. Then, use the quotation transcribed by Stanton, located underneath the image, to either support or refute your own interpretation of the photograph. Does Stanton’s commentary match up to what the photograph on its own seems to be saying? How, or why not? Which do you find to be more effective?
As you work with both the photograph and the commentary, you will consider how effective this art is as a representation of contemporary culture. You do NOT have to agree with the part of culture that this image is portraying; instead, think about its accuracy and honesty. Does this picture successfully convey meaning? Does it achieve emotion? In what ways does this piece reflect contemporary culture? You must use ONE text from this unit to support your ideas. Seriously examine the ideas that are brought forth through the photograph and how words impact the details of the image.
General Requirements:
1. 4-5 pages
2. Times New Roman font size 12, double spaced (no extra spaces between paragraphs), 1” margins all around.
3. Adherence to all MLA style and formatting rules, including those for headings, page numbers, in-text citations, and the Works Cited page.
4. Strict use of third person ONLY. No “I”, “me”, “we”, “our”, “you”, etc.
5. Include an interesting title and first line.
6. Include the picture at the end of your Works Cited
7. Rough draft due Thursday, September 21 at the start of class. Submit electronically on SafeAssign AND print out a hard copy, stapled.
8. Final draft due Thursday, October 5 at 11:59pm. Please post on Blackboard and email me your final draft.
9. You MUST meet with me for paper conferences during the week outlined on your syllabus. Failure to meet will result in a point deduction from your final draft grade.
10. You MUST go to the Writing Center for this paper. If any single person fails to go to the Writing Center before the final draft is.
Comm210 AssignmentCommunication Channels ModelCreate a vi.docxcargillfilberto
Comm210 Assignment
Communication Channels Model
Create a visual model of communication channels. Please be sure to read in your course materials what communication channels are. This isn't a basic communication model but rather a model of channels we used to communicate with one another.
You may use a software program such as PowerPoint or Word or you may sketch it on paper and scan the sketch. Cite any outside resources you use.
DISCLAIMER: Originality of attachments will be verified by Turnitin. Both you and your instructor will receive the results.
Dhaubhadel 2
Rohim Dhaubhadel
Instructor Howard Cuadros
English 1302
16 September 2018
Liking isn’t Helping
I. Introduction
(Write some background information)
Thesis statement:
II. Body Paragraph I (Write about Ethos)
a. Topic sentence
i. Supporting details
-
-
-
III. Body Paragraph II (Write about pathos)
a. Topic sentence
i. Supporting details
-
-
-
IV. Body Paragraph III (Write about Logos)
a. Topic sentence
i. Supporting details
-
-
-
V. Conclusion
Part II. Please write below your introductory paragraph with your finalized thesis statement. Your paragraph must be between seven to ten sentences. Your thesis statement should be at the end of your paragraph and clearly state your points. Please look to eCampus for direction and submit this assignment in Turnitin.com.
· Sample – [ You will want to describe the image and/or give background to the visual you choose.
· For example:
The Crisis relief is an organization that provides help to Asian countries in times of crisis. They train volunteers, raise awareness, and partner with other organizations to better help those in need. They produced an image that raises awareness about a present issue. In just black and white, a young distressed child is in the arms of a motherly figure. Even though the motherly figure’s face is covered, the emotion of the child’s pain is very apparent. The background looks unsanitary, as do the tattered clothes the young boy is wearing. The women’s body language is very nurturing, even with the pain the boy is in, the women seems collected. Around them are hands with thumbs up, along with the text, “Liking isn’t helping” and “Be a volunteer, Change a life”. This image targets users of social media through ethos, pathos, and logos to persuade them to change a life by volunteering.]
The visual Rhetorical argument
By
Instructor Howard Cuadros
Rhetoric 1302.003
09.06.18
What are Visual Rhetorical Arguments?
Visual arguments use images to engage viewers and persuade them to accept a particular idea or point of view.
Picture
How do we analyze Photographs?
Reading Photographs,
Is a scene or situation depicted?
Identify the figures in the photos
What details of scene or person(s) carry significance?
How does the photographs make you feel?
(Gooch and Seyler 155)
Political Cartoon
Published: 4/20/17
https://www.usnews.com/opinion/news/cartoons/cartoons/2017-04-20/daily-cartoons?s.
Comm210 AssignmentCommunication Channels ModelCreate a vi.docxdrandy1
Comm210 Assignment
Communication Channels Model
Create a visual model of communication channels. Please be sure to read in your course materials what communication channels are. This isn't a basic communication model but rather a model of channels we used to communicate with one another.
You may use a software program such as PowerPoint or Word or you may sketch it on paper and scan the sketch. Cite any outside resources you use.
DISCLAIMER: Originality of attachments will be verified by Turnitin. Both you and your instructor will receive the results.
Dhaubhadel 2
Rohim Dhaubhadel
Instructor Howard Cuadros
English 1302
16 September 2018
Liking isn’t Helping
I. Introduction
(Write some background information)
Thesis statement:
II. Body Paragraph I (Write about Ethos)
a. Topic sentence
i. Supporting details
-
-
-
III. Body Paragraph II (Write about pathos)
a. Topic sentence
i. Supporting details
-
-
-
IV. Body Paragraph III (Write about Logos)
a. Topic sentence
i. Supporting details
-
-
-
V. Conclusion
Part II. Please write below your introductory paragraph with your finalized thesis statement. Your paragraph must be between seven to ten sentences. Your thesis statement should be at the end of your paragraph and clearly state your points. Please look to eCampus for direction and submit this assignment in Turnitin.com.
· Sample – [ You will want to describe the image and/or give background to the visual you choose.
· For example:
The Crisis relief is an organization that provides help to Asian countries in times of crisis. They train volunteers, raise awareness, and partner with other organizations to better help those in need. They produced an image that raises awareness about a present issue. In just black and white, a young distressed child is in the arms of a motherly figure. Even though the motherly figure’s face is covered, the emotion of the child’s pain is very apparent. The background looks unsanitary, as do the tattered clothes the young boy is wearing. The women’s body language is very nurturing, even with the pain the boy is in, the women seems collected. Around them are hands with thumbs up, along with the text, “Liking isn’t helping” and “Be a volunteer, Change a life”. This image targets users of social media through ethos, pathos, and logos to persuade them to change a life by volunteering.]
The visual Rhetorical argument
By
Instructor Howard Cuadros
Rhetoric 1302.003
09.06.18
What are Visual Rhetorical Arguments?
Visual arguments use images to engage viewers and persuade them to accept a particular idea or point of view.
Picture
How do we analyze Photographs?
Reading Photographs,
Is a scene or situation depicted?
Identify the figures in the photos
What details of scene or person(s) carry significance?
How does the photographs make you feel?
(Gooch and Seyler 155)
Political Cartoon
Published: 4/20/17
https://www.usnews.com/opinion/news/cartoons/cartoons/2017-04-20/daily-cartoons?s.
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Instagram: How to Win Followers and Increase Sales with Visual ContentVirtuoso Assistant
Instagram: learn how to win followers and increase sales using visual content only.
Find out why visual content is a powerful marketing strategy for small businesses and startups. Discover five key ways you can use visual content to win new followers on Instagram, increase engagement levels and generate organic leads and sales without resorting to paid social media adverts.
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User interfaces are continually evolving. Contemporary interfaces, particularly mobile interfaces, have developed their own design language as they have discarded skeuomorphs and metaphorical representations to support their design and introduced features not available before in desktop interfaces. Despite the pervasiveness of mobile interfaces, researchers have neglected the development of theory that accounts for how they still connect with or deviate from early interface design constructs. This paper adapts the notion of metaphorical tension to formulate and explore a new construct, design tension, which scopes an exercise of interaction criticism on Instagram's interface. As a result, this paper argues that design tension is useful to account for how interface components introduce features that are discordant to interface standards and best practices, things from the real world, and the user's belief system. It also suggests that both the method and construct can be applied to other communication design artifacts distinct from interfaces to produce intermediate-level knowledge.
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A project by Dabney Donigan, Jason Hu, and David Knauer.
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5 Tips to Scaling your Content Marketing Strategy
5 Tips to Scaling your Content Marketing Strategy
Increasing the amount of content is not the answer. Effectively building a system
to produce more content with minimal resources is the goal. I have 5 tips to
effectively and efficiently scale your content strategy.
1. (MVC) Minimum Viable Content Approach.
MVC is the smallest type of content that influences the behavior of your target
audience and teaches you something about them. Whether it is how they
respond to a video, blog or infographic. Minimum Viable Content in the scope of
your marketing plan is big enough to get your audience's attention and small
enough to be created quickly, deployed easily and measured often.
2.Create Intro Content only Once.
Getting and keeping your audience’s attention is important. Many times content
marketers will start their content with the same basic intro over and over again.
We don’t want to lose our audience. Their attention will go elsewhere if they feel
that this is just another copy of something they have previously read before.
Therefore it's best to create your introductory material once and link it to relevant
content.
3.Use force-multiplier assets.
Some assets used in creating content can be repackaged and used as future
content. For example Having 4 experts do a 20 minute discussion on goods or
services you are marketing. Have them discuss questions as well as doing
individual interviews. From this you will be able to create future content
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4. Learn to say No.
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work with your scaled system may be difficult but necessary. With all the content
you receive some of it will be effective. With all the effective content that does
come in, some of that may not be cost effective.
5. Review what you have already done.
Build on your accomplishments without starting over. For example if you release
a piece of content that may be a yearly review. Release this content with a URL
that works year after year. “ www.TopPredictions-2023” When you should use a
URL “www.TopPredictions” This can give you the opportunity to update this
information on a yearly basis with relevant material and deleting outdated.
material yielding more effective results.
These tips are not expected to have your marketing strategy scale overnight. Do
these as opportunities arise and see what works and doesn’t. Make the
necessary adjustments as you go.
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How to get AI to mention your content and your brand
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#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Is a picture on social media worth a 1000 words?
1. Is a picture on social
media worth a thousand
words?
Fiona Case, Content Marketing, UCSD
November 2021
2. Two professors tested this
long held assumption
Yiyi Li, assistant professor of marketing at the
University of Texas at Arlington, USA
Ying Xie, associate professor of marketing
at the University of Texas at Dallas, USA
Their paper, first published in 2019, is the most read article in the American Marketing
Association’s Journal of Marketing Research. It was the first to quantify the impact of
image content on social media.
3. Their paper highlights best practices in analysis of
social media data, the use of supervised learning
algorithms to code text content and the use of
deep learning models to extract information from
image data.
4. The study considers three different
scenarios
• Mere presence – you just need a picture, any picture, to
catch people’s attention.
• Image characteristics – you need a good picture. The study
considers colorfulness, the presence of human face and
emotional state and image quality.
• Image–text fit – you need a relevant picture, something that
helps people to understand the topic of the post.
5. Lots of data!
• 14,959 tweets mentioning at least one of the ten leading compact sport
utility vehicle models
• 18,790 tweets mentioning at least one of the nine major U.S. airlines
• 2,044 Instagram photos posted concerning the same nine airlines
6. Computer (AI): Real people:
Is there an image? How good is the image?
(esthetic value)
How colorful is the image? Is the image relevant to the
topic of the post?
Sentiment of the text (positive
or negative)
Presence and mood of a face
(happy or not)
It is remarkable that a computer can do this!
7. Results
• The mere presence of an image always helps a tweet to receive more likes
and retweets
• Increase of 87.26% likes and 119.15% retweets for the air travel posts, 151.56%
likes and 213.12% retweets for SUV posts
• High-quality pictures always lead to more engagement
• Pictures with a human face and pictures relevant to the text content
induce more sharing and liking on Twitter, they do not affect engagement
on Instagram
8. Analysis
• Instagram was created to share pictures. Image quality is critical – the text is
less important.
• Twitter was created to share news and status updates. Most tweets do not
even include an image. When they do it needs to be a picture that relevant to
the news being shared, or a photo of a person that is relevant to the status
update.
• Adding a picture to a twitter post may not be worth 1000 words (assuming an
average of 5 characters per word that would be at least 18 more tweets) – but
a 200% increase in retweets is definitely worth the effort!
9. Is a Picture Worth a Thousand Words? An Empirical Study
of Image Content and Social Media Engagement,
Yiyi Li and Ying Xie, Journal of Marketing Research, 57(1),
1-19, 2020.
This paper provides a robust statistical analysis that takes
marketing decision making beyond assumptions and
provides practical insights for Twitter and Instagram.
You should read it!