Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive User Engagement and sharing.
How to Perfect Your Facebook Business Page - WorkshopBoostly
Here are the slides and live video from a recent workshop I hosted in Scarborough, UK.
We covered
- How to create an engaging post
- Why competitions are the best way to quickly growth hack
- Why you are wasting your money with Facebook Ads
- Why Live video is the way forward
- Why you should have a Facebook Group
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
Creating Compelling Social Media VisualsChris Snider
Visuals work. People are six times more likely to remember information if it’s presented with an image. As social media becomes more and more visual, how do you continue to make your images stand out? This presentation discusses design basics as well as tips, tricks and tools to make sure your visuals are optimized to succeed on social media.
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
How to Perfect Your Facebook Business Page - WorkshopBoostly
Here are the slides and live video from a recent workshop I hosted in Scarborough, UK.
We covered
- How to create an engaging post
- Why competitions are the best way to quickly growth hack
- Why you are wasting your money with Facebook Ads
- Why Live video is the way forward
- Why you should have a Facebook Group
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
Creating Compelling Social Media VisualsChris Snider
Visuals work. People are six times more likely to remember information if it’s presented with an image. As social media becomes more and more visual, how do you continue to make your images stand out? This presentation discusses design basics as well as tips, tricks and tools to make sure your visuals are optimized to succeed on social media.
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
The Changing World of Business BloggingMarketwired
The Changing World of Business Blogging: How to Make Your Blog Pay Off in 2012
Company blogs aren't what they used to be. With the evolution of social media and greater emphasis on relationship building, the business blog has become a vital content channel and a conduit for two-way communication. Your blog boosts brand visibility, builds customer trust and drives sales leads. Join us on March 28 for new techniques that can help you make your business blog more effective. Learn about:
• The current state of blogging – why 2012 is different from 2011
• How to establish your blog's purpose, voice and schedule
• Integrating your blog with social networks like Facebook, Twitter and Pinterest
• Marketing your blog to new readers and keeping them engaged
• Design tips for an effective blog
• And more
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
Image-based social media applications including Instagram, Pinterest, and Vine, are an exciting marketing trend for 2013. People naturally connect more quickly and on a deeper level with images than with text, making these platforms an excellent way for businesses to engage with their target audiences.
Want to learn more about how these trendy apps can be used to boost business? Executive Vice President Francis Skipper will teach attendees how they can to show, rather than tell, and integrate image-based social media into their content marketing strategy without exhausting resources. From creating a strategy to re-purposing existing content to share across multiple platforms, attendees will leave with an understanding of popular image-based social media platforms and a blueprint for using them to interact with their audience.
Like, Share, ReTweet and Follow (a social media tour)Stephanie Heinatz
Dream. Build. Connect.
Before you can start telling stories across social media, you need to have a basic understanding of what key platforms are out there, a goal of who you want to reach and a plan.
The Changing World of Business BloggingMarketwired
The Changing World of Business Blogging: How to Make Your Blog Pay Off in 2012
Company blogs aren't what they used to be. With the evolution of social media and greater emphasis on relationship building, the business blog has become a vital content channel and a conduit for two-way communication. Your blog boosts brand visibility, builds customer trust and drives sales leads. Join us on March 28 for new techniques that can help you make your business blog more effective. Learn about:
• The current state of blogging – why 2012 is different from 2011
• How to establish your blog's purpose, voice and schedule
• Integrating your blog with social networks like Facebook, Twitter and Pinterest
• Marketing your blog to new readers and keeping them engaged
• Design tips for an effective blog
• And more
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
Image-based social media applications including Instagram, Pinterest, and Vine, are an exciting marketing trend for 2013. People naturally connect more quickly and on a deeper level with images than with text, making these platforms an excellent way for businesses to engage with their target audiences.
Want to learn more about how these trendy apps can be used to boost business? Executive Vice President Francis Skipper will teach attendees how they can to show, rather than tell, and integrate image-based social media into their content marketing strategy without exhausting resources. From creating a strategy to re-purposing existing content to share across multiple platforms, attendees will leave with an understanding of popular image-based social media platforms and a blueprint for using them to interact with their audience.
Like, Share, ReTweet and Follow (a social media tour)Stephanie Heinatz
Dream. Build. Connect.
Before you can start telling stories across social media, you need to have a basic understanding of what key platforms are out there, a goal of who you want to reach and a plan.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Fashion 2.0. exploring current social media trends from fashion business pers...Sanna Ketonen-Oksi
With web 2.0 businesses are stepping into an era with better appreciation of the business (1), more effective marketing (2), stronger networking (3) and value creation (4), i.e new kind of business thinking. Here some thoughts gathered related to how the small and medium sized fashion businesses could start / improve their social media presence. The presentation has been created during a Baltic Sea Region -funded Baltic Fashion project, at the campus of Novia University of Applied Sciences.
The presentation is a part of SIGMA's (Special interest group in Marketing at FORE) Knowledge Series. The presentation gives a bird's eye view of social media platforms apart from Facebook available to an SME planning to venture into digital marketing.
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
In this quick talk, I gave new ERA brokers and Realtors some universal brand-building fundamentals. Follow along to add cohesion and intention to your company's brand.
Introduction to Social Media - Pacific New Media - Sept 2015Shelley Simpson
New to Social Media? Confused about which platforms you should be on or how to connect with your Target Market? Watch our slideshow as we take you through several well-known social media networks, giving you an overview of each, as well as demographics and how to get the most out of each platform. We also (briefly) talk about Content Marketing and how to create a content calendar. This slideshow premiered at Pacific New Media, University of Hawaii on September 19, 2015
Guide to Unthink - the new social network on the block. Still in beta, Unthink preaches empowerment and encourages people to take control of their own destinies. Taking down Facebook is the core of Unthink’s marketing campaign.
Similar to Fundamentals of Social Media Marketing (20)
Before making videos, create a content plan to ensure that your content both meets your brand’s goals and engages your intended audience. Our five guiding principles will then help you define your content marketing specifically on YouTube using simple questions.
There’s no denying it’s a growing platform, but it’s not really the go-to for most business owners as 25+ year-olds are conditioned to Facebook, Instagram or LinkedIn—especially when it comes to promoting a business.
The Water Pumping System is a basic and practical method.
It is far better than lifting it in a hand-held bucket and delivering it to the desired location.
Whether it is drawn from the river, ponds for purification, irrigation all this exercise need a powerful system.
is working towards all kind of PVC Adaptors Socket, irrigation services, stainless steel pipes, garden irrigation systems, water filtration systems in the UK, hence working closely with the recognized brands and distributor. Installing our systems and using its controllers are efficient and user-friendly. If you are considering purchasing a wide range of durable PVC Adaptors Socket, contact our technical team and they will assist you accordingly.
With 25 years of Technical experience, our highly efficient and experienced Team is available to install all kinds of PVC adaptors sockets. You can contact us from 8 am to 8 pm, Monday through Saturday and could book an appointment if you want to discuss your query with an expert.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
3. Social Media is the Fastest Growing Trend in the World
• Internet within the first decade of its public
availability reached to more than a billion people.
• Facebook on the other hand reached to more
than 2 billion people within its first decade.
• More than 62% Americans Use the Platform. It's
Literally Taking over the world (Skynet People)
4. How Active Are People On Social Media Marketing
Platforms?
Social media marketing is the process of creating content that you have tailored to the
context of each individual social media platform in order to drive User Engagement
and sharing.
5. So What is the Best Thing To Post On Social Media
That really is a hard catch, cause every platform is beyond unique in its target
audience and approach.
While on Facebook It Seems that everything works, in reality that seems not to be
the case.
• Videos are constantly overtaking as the most consumed content on the platform.
• Images Are Amazing for Instagram but Not so much for LinkedIn.
• WhatsApp is unique in its features but one of the best social media platforms for
one to one conversation with your current, past and potential customers.
• Wechat has to be the real monster amongst them all with everything from shopping
to chats on the platform.
• Snapchat keeps on trying to regain its footing among the younger audiences.
6. So What is the Best Thing To Post On Social Media
• Facebook: Videos and curated content
• Instagram: High-res photos, quotes, Stories
• Twitter: News, blog posts, and GIFs
• LinkedIn: Jobs, company news, and professional content
• Pinterest: Infographics and step-by-step photo guides
8. What Things To Post On Facebook?
Recently, videos and live videos have proven to be the best types of content for
your Facebook Page.
Our video posts generated the highest average reach among all post types. The
average engagement on our video posts is almost on par with that on our photo
posts, which have the highest average engagement.
9. What Things To Post On Facebook?
• Blog posts and curated content.
• After videos, blog posts and curated content are the next types of posts that do
well on our Facebook Page.
• Apart from sharing your blog posts, you can also curate high-quality (proven)
content from third-party Pages and sites.
11. What To Post Instagram?
• High-res photos
• Instagram has become a place where people post only the best photos (and
videos) on their profile.
• After interviewing and surveying 11,000 13 to 24-year-olds around the world,
Facebook recommends marketers to “blend in to stand out”:
• Instagrammers appreciate aesthetic quality in visual content and will often make
the effort to transform the banal into a thing of beauty. Brands seeking to engage
teens and young adults will want to offer an organic experience by aiming for
quality, too. Images and video will ideally be beautiful, thoughtfully composed and
artfully presented.
12. Suggestions for Posters on Instagram
• Here are a few types of high-quality photos you can post to Instagram:
• Product photos: If you sell physical products such as fashion or food, you can post
high-resolution photos of your product in various settings. Califia Farms
(@califiafarms) does a great job with this. (See more examples here from the best
brands on Instagram, according to HubSpot.)
• Behind-the-scenes: Another popular type of Instagram photos from brands are
behind-the-scenes photos. These could be photos of people in the company,
events, or the making of a product (e.g. how a dish is prepared).
• User-generated content: If you can’t get suitable product photos or enough behind-
the-scenes photos like us (a remote company that creates software), you could
post user-generated content.
17. The Conversation Prism?
YOUR AUDIENCE CAN USE IT TO:
• Create conversations about social media and explain that it goes beyond
Facebook, Twitter, and Instagram.
• Brainstorm new channels and ways to benefit from social media.
• Use it as a tool to create content.
• Study the landscape as you plan your next social media strategy.
• Show your expertise and that social media is not something that should be
ignored.
18. What Do the Lights Represent?
The “white light” in this case, is the focused stream of conversations that are often
grouped, but not separated by voice, context, source, or outcome. We take this
beam of dialog and blast it into a spectrum of discernible light, let’s call it
enlightenment, to see, hear, learn and adapt. We quite literally bring conversations
to light. Used figuratively, it references the clarification or distortion afforded by a
particular viewpoint…for example, “We view conversations across the networks
through the prism of our social dashboard.”
Each shade of color represents an entirely unique reflection of light, meaning
separating context and intention by network.