The document outlines strategies for creating an effective visual social media strategy, emphasizing the importance of visuals in engaging audiences. Key points include selecting appropriate social networks, enhancing account visuals, developing a unique image posting strategy, and considering audience demographics when creating images. Additionally, it highlights the significance of using readable fonts, matching colors, and leaving space in images to help convey messages effectively.

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How to Create a Visual Social Media Strategy
and Measure Success
Presented by
Alex G, Julian
Gottke and Mitt
Ray

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A Few Statistics About Visuals

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A Few Statistics About Visuals
65% of us are visual learners (Source: Forbes)
People process images 60,000 times faster (Source: Visual
Teaching Alliance)

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People Prefer to View Images on Social Media
87% of interactions on Facebook are with photos (Source:
Quintly)
The fastest growing social media are Tumblr, Instagram and
Pinterest which are all visual social media where you can post
only images (Global Web Index)
On Tumblr you can post things other than images, but images
make up 78% of all posts (Source: unwrapping.tumblr.com)
Photos also get the most notes on Tumblr (Source: Dan Zarrella)

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How to Create a Visual Social Media Strategy

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#1 Choose Your Social Networks
Choose networks where visuals perform well. Some great sites
are Pinterest, Tumblr, Instagram, Facebook, Twitter, Google+,
etc.
Where your audience is active. Data on this can be found in
surveys conducted by institutions like Pew Research
Amount of time: Don’t try to be on every network. Select a few
and be active on them. Expand gradually through
experimentation

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#2 Make Your Accounts Visually Appealing
Fill up all the details in your social media accounts and make
them visually appealing by adding profile and cover images
Use a headshot or logo as your profile image to make it easy for
people to recognize you
For the cover image use something else that reflects your brand
like a photo of your staff or a visual description about what you
do. Add call to actions to your cover images
On Pinterest add cover images to your boards

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#3 Have an Image Posting Strategy
Don’t post the same image on all your social media. Different
images perform well on different social media. Hence it is
important to create unique images for all of them.
For example landscape shaped images tend to perform better on
Facebook whereas portrait shaped ones perform better on
Pinterest
Create images that reflect your brand. Your audience should
notice your company’s personality in the images you create and
share

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#3 Have an Image Posting Strategy
Get into the mind of your audience and think if I was them what
types of images would I want to see and interact with
Don’t just post one type of image over and over again. Have a
variety that will educate, humour and inspire your audience
Alternate these image types

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#4 Types of Images that Work on Social Media
Humour: Everyone likes a good laugh. Entertain your audience
by sharing jokes, screenshots, comics, photos, etc.
Tips: Add a few quick tips your followers will like to read along
with some relevant illustrations to your images
Quotes: Inspirational quotes, funny quotes, quotes on love and
life perform extremely well on social media
Infographics: Infographics that share easy to digest statistics and
tips garner a lot of attention on social media

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#5 It’s Not Just the Photos
It isn’t only about the images you share other factors play a key
role too
Add things like hashtags and text descriptions along with the
images you share to enhance them. Tagging others helps too
Find a posting frequency. This should include the number of
posts you share in a day, time interval between the posts,
alternating different types of images, alternating images with
links and videos

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#5 It’s Not Just the Photos
Find your best time to post. Post when your audience is online
and is more likely to interact with your posts. Different timings
work on different social media.
The best time to post on Facebook and Twitter is in the
afternoon
On Pinterest and Tumblr it is at night
After you post for a while and have some data use a good
analytics tool to help you figure out your very own best time

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Rules to Follow While Creating Images

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#1 Consider the social media and the audience
The first thing you must think about while creating the image is
the social media and the audience
People of different age groups, genders and other demographics
are active on different social media. Create images this unique
set of audience will want to see
Pay close attention to image characteristics like colour and
dimensions

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#2 Use easy to read fonts
Choose a font(s) style and size that is easy to read
Only use one or two types of fonts in each image
Use Typegenius.com to find fonts that match

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#3 Find colours that match
Use colours that reflect your brand
Read about colour theory to learn how to get the most out of
colours
Use tools like Adobe Color and Colourlovers to find ready made
colour palettes. Search for colour palettes on Pinterest

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#4 Use relevant illustrations and photos
Use illustrations and photos that are relevant to the message
you want to express with the images
Unsplash, Pexels and Pixabay are great sources for finding free
photos

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#5 Don’t overcrowd
It’s not necessary for you to fill each and every part of the image
with text and illustrations
Leave some empty space around the most important part of the
image so that it gathers the most attention

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The End
For more visual social media tips visit
www.socialmarketingwriting.com