NYC Admin Zone: Why Images in Salesforce Matter

NYC Admin Zone 6/18/15 Jean-Michel Mougeolle: Why Images in Salesforce Matter

Technology

Using Images in Salesforce
Why it matters?
And why admins need to take care of it NOW?
Jean-Michel Mougeolle
SharinPix founder, Salesforce MVP Spring’15, France User Group Leader
jmmougeolle@sharinpix.com
@jmmougeolle
For an image-powered Salesforce

Success stories
Image POWER for Companies
Community Management
Companies
To Engage

Success stories
Image POWER for Everyone
Social Media
Everyone
In Everyday Life
Just to share

Success stories
Image POWER for Everyone
Just In Case
Everyone
In Everyday Life
To Secure Information

Success stories
Image POWER for Everyone
Proof
Everyone
In Everyday Life
To Explain / To prove

Success stories
Screenshots
* Source wired.com CLIVE THOMPSON
Screenshot
a new media
« Users of Evernote on
iOS save 45 percent
more screenshots than
a year ago, the
company reports. » *

Success stories
Photographs are tomorrow’s action
* zoomdle.com
Take a picture
of an item you
wish to buy
with the app
Buy it live and
get it
delivered
within the
week
Zoomdle*
No Tag needed, just take a picture.
New web-to-store selling solution.

Image in Salesforce
Why you have to worry about it?

Image in Salesforce : as a document
An image is not a document!
Full resolution used in storage
No optimized display depending on the device
File name is not relevant for an image

16 megapixels
4 ,5Mo/picture
Image in Salesforce : using content
Size does matter!
8 megapixels
3,5Mo/picture
Iphone6
Smartphone image resolution
Samsung S6
One User
100 pics
Same as 1500
documents!

Image in Salesforce : using content
Size does matter!
3
pictures
saved
per user per month
1 000
salesforce
users
companies
50 000
documents
per month

Image in Salesforce : what about you?
Check your smartphone now!
How many pictures do you have
on your smartphone ?
How many of them could be
useful in salesforce?

Engagement and Adoption
How can image support your strategy

Engagement and Adoption : Image use in Twitter
%retweet according to tweet type

Engagement and Adoption : Image use in Facebook
% comparaisons for likes/comments
* Source Social Bakers
Average Interactions per Post
Photo
96
Data : 1,253,840 Post form over 30.000 pages
Data Range : February 24, 2014 – March 24, 2014
446
2 199
34
208
473
Statut
1 – 99 999
100 000 – 999 999
1 000 000 +
Number of Fans

Analytics and Adoption
Which metric lessons can we learn from facebook best practices?

Analytics and Adoption : Don’t focus on likes and comments
%Likes and comments SHOULD NOT BE your first concern
Likes, comments analytics
Which information is missing ?
Engagement is vital but reach and a better
knowledge of your audience are also necessary !
So, how can you measure your post’s reach ?
And their geographical localization ?

Analytics and Adoption : Likes and comments
Good tools for virality
Is Virality your first goal in Chatter?
In Community?
What are your real objectives?

#PowerfulPix blog : http://www.sharinpix.com/#blog
Twitter : @jmmougeolle / @SharinPix
For an image-powered Salesforce
Want to learn more?

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