It is no secret that luxury branded clothes for children are becoming increasingly popular. A stroll down any street in any affluent city will reveal hordes of impeccably dressed youngsters, many of whom are clad head-to-toe in the latest designer labels. There are a number of reasons why luxury branded clothes for children are in such high demand. Firstly, wealthy parents are increasingly keen to dress their children in a way that reflects their own privileged status. Secondly, luxury brands are very good at marketing themselves to children and creating a sense of aspiration

1. Black Friday
Sales Social
Media Strategy
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3. Planning
01

4. Table of contents
01
04
02
05
03
06
Planning Content creation Review and editing
Scheduling Format and design Final review

5. What is social
media?
Overall, social media is a versatile tool that can enrich your
life, facilitate connections, and offer a window into the
broader world. It's a platform where you can learn, share,
and engage in meaningful ways, enhancing both your online
and offline experiences. Here you have some purposes of
social media:
● Personal connections: Connect with others, share
moments, and express yourself
● Information and entertainment: Stay informed,
discover diverse content, and enjoy entertainment
● Learning and social impact: Learn, contribute to
causes, and engage in diverse communities

6. Planning
Begin by outlining your objectives, whether it's sharing
personal moments, promoting a cause, or growing your online
presence. Consider who your audience is, whether they're
followers, supporters, or friends, and understand their
interests to tailor your content
Objectives and audience
Your message
Select a theme and tone that resonate with your audience,
whether it's your Instagram followers, environmental
enthusiasts, or friends. Create engaging content, like images,
videos, or text, that aligns with your goals and speaks to the
preferences of your target audience

7. Quality
Platforms
Captions
Content creation
Produce high-quality content for individuals,
organizations, or causes. Mix images, videos,
and captions to keep it engaging and dynamic.
Showcase personal experiences or
organizational impact
Tailor content to each platform's
characteristics and user expectations. Adapt
visuals and messages to the platform's
nuances for better resonance
Enhance content with concise, engaging
captions. Share stories that resonate with
your audience. For causes, emphasize your
mission. Utilize relevant hashtags to amplify
reach

8. Before sharing, review your content for accuracy.
Whether you're an individual sharing personal
stories or an environmental organization
spreading awareness, ensure details are correct
Proofread for grammar and spelling errors. Even
personal accounts benefit from error-free
content. For organizations or causes, polished
content boosts professionalism and credibility
Edit for clarity and consistency. Whether it's your
personal experiences or your organization's
initiatives, ensure your message is easy to
understand. Use a consistent tone that aligns with
your content's purpose
Check visuals for quality. Ensure images and videos
are clear and visually appealing. Strong visuals
enhance your content's impact and engagement
Review and editing
Accuracy check
Clarity and consistency
Grammar and spelling
Visual appeal

9. Time zones
Varied timing Content type
Optimal timing Platforms insights Consistency
Scheduling
For individuals, consider when
your audience is most active.
Organizations promoting causes
should align posts with peak
engagement times
Experiment with posting times.
Test different slots and observe
engagement patterns. Adapt
your schedule based on results
Consider your audience's time
zones. Schedule posts to reach
them when they're most likely to
be online
Study platform analytics. Know
when your content gets the most
attention. Post accordingly for
maximum impact
Maintain a consistent posting
schedule. For personal accounts,
regular updates keep followers
engaged. Consistency builds
trust
Match post types with optimal
times. Share longer content
when your audience is more
receptive. Use short posts when
attention spans are limited

10. 150,000
Keep track of interactions with your posts

11. Social media is all about people

12. Engagement share
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Pinterest
TikTok
Instagram
Twitter

13. A table for your schedules
Monday Tuesday Wednesday Thursday Friday
TikTok Idea Idea Idea Idea Idea
Instagram Idea Idea - Idea Idea
Twitter Idea Idea Idea Idea -
Pinterest Idea Idea Idea - Idea
Email - Idea - Idea Idea
Facebook Idea - Idea Idea -

14. This is what your
page will look like
1
2
3
Your username
Remember that web pages must be optimized to work
on phones, since 80% of people only visit websites from
their cell phones
1. Your username should be the first thing they see
2. Select your best photo for the front page
3. Use creative captions for your posts!

15. Buyer persona or target audience
Bio
Provide a general overview of the
buyer persona. Include
demographic information,
professional and personal roles,
and how they fit into the world
Jane Doe
26, teacher
“Envision a statement that
encapsulates their attitudes, desires,
or key concerns. Imagine what they
might say”
Personality
● Describe the buyer persona's
characteristics in three key
aspects: their values, behaviors,
and attitudes
● This will help establish a clearer
picture of how they think and act
● It’s very important to know your
target audience!
Pain points
These pain points are areas where
your offering could be beneficial for
the buyer persona
Motivations
Motivation
Motivation
Motivation
1
2
3

16. Roadmap infographic of our socials
Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Initiative 1
In this section, describe the objective
of your initiative
Initiative 2
In this section, describe the objective
of your initiative
Initiative 3
In this section, describe the objective
of your initiative
Initiative 4
In this section, describe the objective
of your initiative
Initiative 5
In this section, describe the objective
of your initiative
Initiative 6
In this section, describe the objective
of your initiative

17. Showcase
some
pictures!
You know what they say: a picture is
worth a thousand words—use them!

18. —Laura Patterson
—John Nelson
—Peter James
"I was amazed by how this strategy reshaped my social media game — it's
like I found the missing puzzle piece for audience engagement!"
"Before discovering these techniques, I underestimated the power of social
media. Now, I'm witnessing real results and meaningful connections"
Testimonials
"My social media presence took a remarkable turn after following this
advice. The growth in interactions and followers speaks for itself"

19. Social media analytics
xxx billion
Users
worldwide
xh xmin
Average
time spent
xx
Number of
platforms used
Worldwide reach
Country 1 users Country 2 users
xxx billion xxx billion
Platforms with most users
Follow the link in the graph or the map to modify its data and then paste the new
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21. Alternative resources
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Photos:
● Back view of couple with shopping bags
● Shopping girl looking at store window
● Cheerful girls in shopping mall together
● Close up hands holding shopping bags
● Trendy girls shopping in mall
● Smiley woman with shopping bags
● Happy woman give ok sign to camera
● Young teenager standing on a wall
● Free photo interracial young couple with many shopping bags looking at camera
● Content young man with bags

22. Resources
Did you like the resources on this template? Get them on our other websites:
Vectors:
● Flat black friday instagram stories collection
Photos:
● Young woman shopping for clothes
● Young women with shopping bags taking selfie
● Beautiful women taking a selfie togethe
● Young women holding bags with shoppings
● Low angle young women at shoppings
● Girlfriends doing shoppings together
● Portrait beautiful woman at shopping time
● Beautiful young woman holding bags
● Group of women checking the mall
● Beautiful young women checking shopping bags
● Young woman shopping for clothes
● Stylish young man leaning on wall looking at smartphone holding shopping bags

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30. JANUARY FEBRUARY MARCH APRIL MAY JUNE
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JANUARY FEBRUARY MARCH APRIL
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Task 1
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