DesignTensions:
Interaction Criticism on
Instagram's Interface
Omar Sosa-Tzec (@omitzec)
Penny W.School of Art and Design
University of Michigan
SIGDOC 2019:“Broadening the
Boundaries of Communication Design”
October 5,2019
Portland,OR
Paper
Overview
Motivation:MetaphorandInterfaceEvolution
related work
•Metaphor in interface
design from a formal
and critical perspective
•Image-schematic
metaphor and interface
design
•Skeuomorphic,flat,and
skeuominimalist
interfaces
critical analysis
of instagram
•Metaphorical tension
•Interaction criticism
•Presence of tensions on
Instagram's interface
•Design Tension
•Implications for
Communication and
Information Design
discussion
Paper'sContent
RelatedWork:
Takeaways
•There is a need for the development of critical theories and
methodologies for the study of metaphor in interface design.
•Metaphors are conceptual instruments to explore the
materiality and affordances of an interactive system.
•Image-schematic metaphor is a powerful concept for the
design of intuitive and natural interfaces.
•Contemporary interfaces tend to be skeuominimalist.
CaseStudy
Approach
tensions in text and
visual metaphors
Linguistic
Pragmatic
Hermeneutic
adaptation for
user interfaces
Syntactic
Pragmatic
Hermeneutic
interaction criticism
Design Tension
Syntactic Tension

is present when the interface sign is discordant with standards set
by the industry or conventionalized by designers or products with
worldwide impact
Pragmatic Tension

manifests when the interface sign is discordant with how other
conceptually or functionally related objects in the real world look
and behave.
Hermeneutic Tension

appears when the interface sign is discordant with a belief system
associated with an archetypical user of the system.
PostHearting
pragmatic tension
Printed photos don't change
when I tap on them!
A photo isn't a button!
Can a button be a photo or a
video clip?
ColorPicker
syntactic tension
Wait,did the color palette
just transform into the color
picker?
I can chose the color for my
story's text from the pic!
InstagramStoriesand IGTV
hermeneutic tension
All my friends are here,I
need them to see how happy
I am,just as they are!
My friends and me look so
cool in our stories using the
boomerang effect and these
GIFs!
I want to see what my fav
pup is doing today!
Instagram has a TV
included? This app has
everything! So much fun!
Takeaways
Design tension is an analytical tool to inspect and articulate
how the meaning generated by static and dynamic user
interface components clash with formal,functional,and
contextual aspects of other artifacts that relate to the system
being analyzed,in both the real and digital realms.
design tension
Syntactic
Pragmatic
Hermeneutic
Interactive
System
Formal
Functional
Contextual
critical lens
design tension(s)
image-schematic metaphors
Skeuominimalist UI
Design tension connects with image-schematic metaphors.
Together,they form a critical lens to account for how the design
of contemporary (skeuominimalist) user interfaces work.
critical lens
design tension(s)
image-schematic metaphors
Communication/Information
Design Artifact
Design tension and image-schematic metaphors alike are
useful for the analysis and creation of communication and
information design artifacts–such as diagrams and technical
illustrations,how-to materials,and brochures.
Thanks!
Questions?
Link to paper: 

https://doi.org/10.1145/3328020.3353944

Design tensions: Interaction Criticism on Instagram’s Mobile Interface

  • 1.
    DesignTensions: Interaction Criticism on Instagram'sInterface Omar Sosa-Tzec (@omitzec) Penny W.School of Art and Design University of Michigan SIGDOC 2019:“Broadening the Boundaries of Communication Design” October 5,2019 Portland,OR
  • 2.
  • 3.
  • 4.
    related work •Metaphor ininterface design from a formal and critical perspective •Image-schematic metaphor and interface design •Skeuomorphic,flat,and skeuominimalist interfaces critical analysis of instagram •Metaphorical tension •Interaction criticism •Presence of tensions on Instagram's interface •Design Tension •Implications for Communication and Information Design discussion Paper'sContent
  • 5.
  • 6.
    •There is aneed for the development of critical theories and methodologies for the study of metaphor in interface design. •Metaphors are conceptual instruments to explore the materiality and affordances of an interactive system. •Image-schematic metaphor is a powerful concept for the design of intuitive and natural interfaces. •Contemporary interfaces tend to be skeuominimalist.
  • 7.
  • 8.
    Approach tensions in textand visual metaphors Linguistic Pragmatic Hermeneutic adaptation for user interfaces Syntactic Pragmatic Hermeneutic interaction criticism Design Tension
  • 9.
    Syntactic Tension
 is presentwhen the interface sign is discordant with standards set by the industry or conventionalized by designers or products with worldwide impact Pragmatic Tension
 manifests when the interface sign is discordant with how other conceptually or functionally related objects in the real world look and behave. Hermeneutic Tension
 appears when the interface sign is discordant with a belief system associated with an archetypical user of the system.
  • 10.
    PostHearting pragmatic tension Printed photosdon't change when I tap on them! A photo isn't a button! Can a button be a photo or a video clip?
  • 11.
    ColorPicker syntactic tension Wait,did thecolor palette just transform into the color picker? I can chose the color for my story's text from the pic!
  • 12.
    InstagramStoriesand IGTV hermeneutic tension Allmy friends are here,I need them to see how happy I am,just as they are! My friends and me look so cool in our stories using the boomerang effect and these GIFs! I want to see what my fav pup is doing today! Instagram has a TV included? This app has everything! So much fun!
  • 13.
  • 14.
    Design tension isan analytical tool to inspect and articulate how the meaning generated by static and dynamic user interface components clash with formal,functional,and contextual aspects of other artifacts that relate to the system being analyzed,in both the real and digital realms. design tension Syntactic Pragmatic Hermeneutic Interactive System Formal Functional Contextual
  • 15.
    critical lens design tension(s) image-schematicmetaphors Skeuominimalist UI Design tension connects with image-schematic metaphors. Together,they form a critical lens to account for how the design of contemporary (skeuominimalist) user interfaces work.
  • 16.
    critical lens design tension(s) image-schematicmetaphors Communication/Information Design Artifact Design tension and image-schematic metaphors alike are useful for the analysis and creation of communication and information design artifacts–such as diagrams and technical illustrations,how-to materials,and brochures.
  • 17.
    Thanks! Questions? Link to paper:
 https://doi.org/10.1145/3328020.3353944