20130916 mobtzu ddma mobilewave v1.1

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Op donderdag 26 september organiseerde de DDMA Commissie Mobile de Mobile Wave. Jasper Olieroock, strategy director bij mobtzu, heeft hier een sessie verzorgd en inzicht gegeven in de mobiele markt die door zijn omvang en snelheid van ontwikkelen al lang niet meer in de kinderschoenen staat. Aan de hand van cijfers over mobiel gebruik en trends in de markt maakt hij duidelijk waarom het vastleggen van regelgeving op dit terrein de markt volwassener zal maken.

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20130916 mobtzu ddma mobilewave v1.1

  1. 1. jasper olieroock strategy director jasper.olieroock@mobtzu.com (06) 2409 7675
  2. 2. content introduction facts & figures mobile as digital ecosystem big trends
  3. 3. 2008 2009 2010 2011 mobile internet 2012 2013 2014 2015 fixed internet in 2014 there will me more people with access to the internet via mobile than via a fixed internet line. This urges companies to start developing ‘mobile first’ which fuels mobile usage in countries with an already high adoption rate. confidential - Gartner 2010 mobile internet report
  4. 4. ile mob PC mobile apps for brands Economist confidential global installed base PC v. mobile dec 2012 4
  5. 5. consumers glance at their mobile phone 150 times a day. Google develops everything mobile first and puts laptop and pc on the 2nd place. mobile first Facebook: ‘if we would have started our business today, we would have developed our service around mobile first Facebook has stated that if they would have started their business today they would have developed their service around mobile first. rise of the iPad stands out. The shop traffic coming from this device increase exponentially and will continue to do so. In general conversion raties on the iPad are higher than those from pc or latop. mobile apps for brands confidential
  6. 6. Google develops everything mobile first and puts laptop and pc on the 2nd place. mobile first Google develops everything mobile first and puts laptop and pc in 2nd place. mobile apps for brands confidential
  7. 7. 150 people glance at their phone 150 times per day mobile apps for brands confidential
  8. 8. bedtime 90% of people under 30 sleep with their phone next to their pillow mobile apps for brands confidential
  9. 9. facts &figures mobile apps for brands confidential 9
  10. 10. 7mio smartphones in NL mobile apps for brands Source PCMweb.nl confidential Q1 2013 - data GfK Intomart 10
  11. 11. 4mio tablet users in NL mobile apps for brands Source PCMweb.nl confidential Q1 2013 - data GfK Intomart 11
  12. 12. Dutch audience is hypermobile smartphone penetration operating systems 20% 30% 70% 80% smartphone dumb phone Android + iOS other 70% of the Dutch audience has or will buy a smartphone in 2013 and this number will only increase in the years to come. When developing for this audience you can reach 80% of them with Android and iOS. mobile apps for brands Source: telecompaper feb 2012- Gfk: eind 2012 70% van alle verkochte telefoons smartphone, projectie operating system per Q4 2012 confidential 12
  13. 13. iPad owners by household income global tablet17% 19% 38%to shipments 7% 17% overtake PCs in 2015 <$25k $25k to <$50k $50k to <$75k $75k to <$100k $100k+ mobile apps for brands Comscore, Forrester, emarketer - IDC 29 may 2013 confidential 13
  14. 14. how we use our smartphones apps are 75% of usage mobile apps for brands confidential 14
  15. 15. 50 billion downloads in smartfigures Apple Appstore mobile apps for brands confidential 15
  16. 16. bol.com verkoopt 20% van Sinterklaas cadeaus via sells 20% via mobile mobiel mobile apps for brands confidential 16
  17. 17. mobile as digitalecosystem mobile apps for brands confidential 17
  18. 18. context aware intimate always on mobile apps for brands confidential
  19. 19. context aware mobile apps for brands confidential
  20. 20. context aware mobile apps for brands confidential 20
  21. 21. intimate mobile apps for brands confidential
  22. 22. always on mobile apps for brands confidential mobile apps for brands
  23. 23. geo location context aware intimate social m-crm mobile utility & payments social selling & buying new digital ecosystem is mobile always on 24/7 mcommerce mobile apps for brands confidential
  24. 24. ecosystem of me app mobile apps for brands confidential
  25. 25. ecosystem of me every week draw something youtube flayvr shazam flipboard every day parkmobile facebook itunes nu.nl twitter waze imdb myorder baby monitor app 25 camera veronica tv gids spotify maps ifitness email skype linkedin whatsapp instagram trein the eatery every month mb meter runkeeper mobile apps for brands confidential
  26. 26. 4big trends mobile apps for brands confidential 26
  27. 27. trend1: quantifiedself mobile apps for brands confidential 27
  28. 28. mobile apps data visuali sation big data sensors people tracking daily activities through technology gamification there is a big trend going on where people track their daily activities and routines via their mobile devices and share those activities via the same devices with their friends. mobile apps for brands confidential
  29. 29. trend2: bigdata mobile apps for brands confidential 29
  30. 30. ‘technology is becoming an expander of human consciousness’ mobile apps for brands Jason confidential Silva - Futurist
  31. 31. #5 bigdata big data is not a scary thing that is somewhere out there mobile apps for brands confidential confidential 31
  32. 32. small nuggets it’s making big impact with small nuggets of relevant information mobile apps for brands confidential confidential 32
  33. 33. waze mobile apps for brands confidential
  34. 34. mobile apps for brands confidential 34
  35. 35. trend3: brandutility mobile apps for brands confidential 35
  36. 36. eye-catching advertising brand utility products & services useful marketing as a service is a trend where people want great utility from brands. Tools that make their lives easier. For the provider of these tools this is a great opportunity to enter the daily lives of people in stead of ‘pushing’ via advertising. mobile apps for brands confidential Lange: Brand utilities Ingmar de
  37. 37. advertising tells something one activity products do something mobile apps for brands confidential
  38. 38. it’s not about demographics, it’s about activities mobile apps for brands confidential
  39. 39. nike+ running mobile apps for brands confidential
  40. 40. north face mobile apps for brands confidential
  41. 41. appie mobile apps for brands confidential
  42. 42. trend4: connecteddevices &wearables mobile apps for brands confidential 42
  43. 43. mobile apps for brands confidential 43
  44. 44. mobile apps for brands confidential 44
  45. 45. thank you jasper olieroock strategy director jasper.olieroock@mobtzu.com (06) 2409 7675 45

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