1. The State of E-­‐ & Mobile-­‐Learning
#Market Data #Trends #e-­‐Learning #Mobile Learning
www.freedactics.com

2. 2
e-­‐Learning
„ learning, facilitated and supported by the use of informaAon and
communicaAons technology..”

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How is it adopted?
Some Market Data from Germany in 2012
523 Mio
Revenue of e-­‐Learning
industry
58%
of people spend 10$
or more on e-­‐Learning
92%
of companies use e-­‐
or blended Learning
http://de.statista.com/statistik/studie/id/14006/dokument/e-learning--statista-dossier/

4.  ƼSo in 2012 it was already well adopted!

5.  ƼBut mhh, what about mobile?

6. 6
It’s eaAng the world
0
2,000
4,000
6,000
8,000
Population Adults Literate Adults Mobile Smartphones PCs Tablets
2014 2017
The World in 2017 in millions (forecast base)
http://www.slideshare.net/bge20/2013-11-mobile-eating-the-world

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Mobile technology creates a new context of usage. The most important
paUern is to be “always-­‐on”.
Ahonen

8. 8
77 % of Companies in Germany use mobile Learning already.
http://de.statista.com/statistik/studie/id/14006/dokument/e-learning--statista-dossier/

9. 9
are User created Contents
Content Sharing and Social
Networking
are important paUerns
in mobile media usage……
Share of User Created Content exceeds
http://www.kpcb.com/blog/2014-internet-trends

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… and so they are for Mobile Learning. Many Companies use Social
Networking for EducaAonal Purposes.

11.  ƼAnd what about end-users?

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We conducted some Market Research and found out, that …..
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ƄƄƄ 90 % of Students use Smartphones
… and they use it extensively
30% use Mobile Learning
Well, mobile Learning is not so adopted yet…
Online Survey

13.  ƼBut mobile Education is about to take off….

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Global mobile educaAon market volume from 2011 to 2020
in billion U.S. dollar. (forecast)
0
10
20
30
40
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
http://www.statista.com/statistics/273960/global-mobile-education-market-volume/

15. 15
Compound annual growth rate of free and paid educaAon app downloads worldwide from 2012 to 2017
in percent….
0
60
120
180
240
Free Paid
178188 180
239
Educational Average
http://www.statista.com/statistics/273971/cagr-of-free-and-paid-education-app-downloads-worldwide/

16. 16
Compound annual growth rate of the fastest-­‐growing e-­‐learning segments worldwide from 2012 to 2017
in percent
0
12 1/2
25
37 1/2
50
Language Corporate e-Learning Serious Gaming Social / Communities
41.1
29.9
23
2020
http://www.statista.com/statistics/273946/cagr-of-the-fastest-growing-e-learning-segments-worldwide/

17. facebook
facebook.com /yourcompany
twi1er
twitter.com /yourcompany
linkleidn
linkledin.com /yourcompany
mail
infoyour. /yourcompany
dribble
dribble.com/yourcompany
skype
skype.com /yourcompany
THANK YOU FOUR WHATHING
Danke!

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