Key takeaways from the biggest ever Mobile World Congress – an event that featured everything from electric-powered race cars controlled by AI to (perhaps) the relaunch of the most popular phone 10 years ago, to drones as a service.
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Over 108,000 attendees from
208 countries ﬁled into the
echoing halls of Mobile World
Congress last week, I was struck
by the fact that there was very
little handset news and lots and
lots of everything else.
Mobile World Congress 2017
• Mobile & Health
• Its all software
• The Unexpected
The Augmented Reality and Virtual Reality Challenge
CCS Insight value the market at $4
billion by 2018 with 24 million units
sold in that year
ABI Research put the value at $61bn
It did get a little weird
Korea Telecom’s VR demo &
SAMSUNG’S Gyro 4D simulator
HTC’s computer-tethered Vive
headset and Emotiv’s EEG neuron-
Huawei’s virtual reality demo 5G live 360
degree video streaming and Zombies
The Graphene Experience Zone at Mobile World
Congress 2017 focus was on five innovation areas:
IoT and Sensors; Wearables and Health; Datacom;
IBM fed its Watson AI lots of information
about Gaudi's works, and it came up with this
futuristic piece of art.
It included moving parts that rose and fell
according to the sentiment of social media
posts about Mobile World Congress.
There was also a Google sand sculpture.
And a Google ice sculpture, too.
Chinese smartphone company Gionee hired
And these dancers.
Director, Strategy & Design