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21 Essential Strategies for Growing Your Business

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Learn about 21 inbound marketing strategies that can help move future customers down the funnel and accelerate the growth of your business.

Published in: Business, Marketing
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21 Essential Strategies for Growing Your Business

  1. 1. Essential Strategies for Growing Your Business (With Inbound Marketing) 21
  2. 2. Inbound marketing better positions your company to get found by your customers by developing an online presence that speaks to them and their specific needs. I N T R O D U C T I O N
  3. 3. Here are the four actions of inbound marketing: I N T R O D U C T I O N Attract Visitors Convert Leads Close Customers Delight Fans S T E P S T E P S T E P S T E P 4321
  4. 4. Now I want to show you 21 ESSENTIAL Inbound Marketing strategies that you can use RIGHT NOW to grow your business. I N T R O D U C T I O N
  5. 5. T Businesses that blog receive 77% more traffic and 97% more links to their site than those that do not. That’s because blogging creates value and credibility that attracts your ideal audience. 1 Create Value with Blogging ATTRACT VISITORS
  6. 6. There are 2.03 billion people who have active social accounts who are online 2-3 hours per day! This gives businesses an incredible new channel to drive traffic and find new customers. 2 Use Social Media to Drive Traffic ATTRACT VISITORS
  7. 7. 93% of online experiences begin with a search engine. When you properly optimize your site and content for search engines, you’ll increase your rankings and get more traffic. 3 Use SEO to Get Found Online ATTRACT VISITORS
  8. 8. On average, businesses see a 6-to-1 return when they can find and engage people who already have the audience they want, then leverage that audience to build their own. 4 Leverage Other People’s Audiences #SUNGLASSES … ATTRACT VISITORS
  9. 9. Visitors who are retargeted with display ads are 70% more likely to convert on your website. Plus, retargeting ads you can lead to a 1046% increase in brand searches. 5 Create Retargeting & PPC Online Ads ATTRACT VISITORS
  10. 10. CONVERT LEADS 70% of businesses don’t have any notable calls-to- action on their homepage. This makes it almost impossible to convert traffic into leads. Use call- to-actions to point visitors where you want them to go. 6 Direct Traffic with Calls-To-Action T CLICK HERE
  11. 11. Premium content offers like eBooks and email courses generate 3 times as many leads as traditional outbound marketing and costs 62% less. 7 Create Value with Content Offers CONVERT LEADS
  12. 12. 56% of all website clicks are directed to a landing page, not the home page. Use your landing pages to deliver premium content and convert visitors into actionable leads. 8 Convert Visitors w/ Landing Pages CONVERT LEADS
  13. 13. Opt-in forms are one of the quickest ways to get more leads. Studies show that businesses who add various opt-in forms their website can increase conversion rates by 1000% or more! 9 Use Forms to Boost Conversions T SIGNUP HERE! CONVERT LEADS
  14. 14. Using customer reviews as social proof can increase marketing effectiveness by 54% because 88% of people trust reviews by other consumers as much as they trust recommendations from personal contacts. 10 Use Social Proof to Create Credibility CONVERT LEADS
  15. 15. Is all your blogging, twee2ng and inbound marke2ng paying off? I’M BETTING IT’S NOT There’s a be<er way to grow your business… Check out my no-hype, realis2c approach to DOUBLING the leads and sales you get from your website using the traffic you have! (Without becoming a slave to your business…) YES! SHOW ME A BETTER WAY BONUS OFFER
  16. 16. A customer relationship management (CRM) tool can increase revenue by 41% per sales person when used to track and nurture leads. 11 Use a CRM Tool to Track Leads CLOSE CUSTOMERS
  17. 17. Email marketing is consistently voted the most effective marketing channel. In fact, every $1 spent on email marketing has an average return of $44.25! 12 Send Emails to Close More Sales HAPPY HOUR SPECIALS :) Happy Hour CLOSE CUSTOMERS
  18. 18. Businesses that can successfully automate their lead nurturing process with targeted messages, see a 10% or greater increase in revenue in just 6-9 months. 13 Set Up Marketing Automations 1/3 2/3 3/3 TIMELINE CLOSE CUSTOMERS
  19. 19. 61% of people say they are more likely to buy from a company that delivers content. By creating product videos, spec sheets, FAQs etc. you’ll make it easier for customers to make a purchasing decision. 14 Create Sales Focused Content CLOSE CUSTOMERS
  20. 20. More than 50% of businesses find it difficult to attribute marketing activity directly to revenue results. Analytic tools allow you to analyze your marketing so you can make adjustments to improve ROI. 15 Use Analytics to Find Top Channels CLOSE CUSTOMERS
  21. 21. 65% of people say they’ve cut ties with a brand over a single poor customer service experience! That’s why creating a stellar customer support system from day one is crucial. 16 Have Awesome Customer Support CUSTOMER SUPPORT DELIGHT FANS
  22. 22. 53% of people who follow brands on social media are more loyal to those brands. When you build a social community around your brand, you’ll create lifelong customers and fans. 17 Create Communities on Social Media #SUPERHEROSONLY Load More DELIGHT FANS
  23. 23. It costs 5 times more to get new customers than it does to keep existing ones. Which is why it’s crucial that you reward your loyal customers to keep them coming back for more. 18 Reward Loyal Customers ? ? ? ? CUSTOMERS ONLY DELIGHT FANS
  24. 24. Businesses see an average increase of 20% in sales when they implement personalized experiences and suggestions to give customers the content and products they want. 19 Personalizations Drive Engagement HI BRIAN, WELCOME BACK! RELATED TO ITEMS YOU’VE VIEWED DELIGHT FANS
  25. 25. It takes 12 positive customer experiences to make up for only 1 negative experience. Collecting feedback will help eliminate the chance of a bad customer experience. 20 Use Survey & Feedback Tools 2 1 T DELIGHT FANS
  26. 26. Studies show that 70% of consumers look at product reviews before making a purchase. Asking customers for reviews at the right time, will create brand advocates that attracts new people. 21 Collect Reviews & Testimonials DELIGHT FANS
  27. 27. Inbound marketing covers every stage of the buying process from stranger to brand advocate. C O N C L U S I O N
  28. 28. It empowers business to attract, convert, close and delight customers by being in the right place, at the right time. C O N C L U S I O N
  29. 29. When used correctly, inbound marketing is one of the most effective ways to grow your business in a digital world. C O N C L U S I O N
  30. 30. Is all your blogging, twee2ng and inbound marke2ng paying off? I’M BETTING IT’S NOT There’s a be<er way to grow your business… Check out my no-hype, realis2c approach to DOUBLING the leads and sales you get from your website using the traffic you have! (Without becoming a slave to your business…) YES! SHOW ME A BETTER WAY BONUS OFFER

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