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The magazines they produce are a mix of both- mainstream and niche. With
Kerrang! , Grazia and Empire as mainstream magazines and Land Rover
International and your horse that are more in the niche area of magazines.
The target audience for Bauer Media is a wide variety of audiences as it produces
magazines that appeals to different types of audiences such as Grazia aimed at
women interested in fashion, bird watching mainly aimed at male audiences who
are interested in the bird species and practical photography aimed at those who are
interested in photography.
The brand image of the company tells you that it is a multi-platform UK-based
media group consisting of magazines and radio stations that is widely recognised
e.g. Kerrang! And FHM. It is also Europe‟s largest privately owned publishing
group showing the vast scale of the company owning 300 magazines in 15
countries.
The links between production of magazines and other media is that apart from
producing magazines, they also offer online, TV and radio stations showing you the
wide range of services available from the company.
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The magazines they produce are a mix of mainstream and niche magazines with
examples of Look and NME for the mainstream produce and MBR (mountain bike
rider) and IBI (international boat industry) for the niche produce.
The target audience for IPC Media varies throughout as they also produce a wide
range of magazines targeted towards a variety of audience. An example of this
would be Rugby World-aimed especially at men who are interested in Rugby and
Gardening aimed at those interested in the hobbies of gardening.
The company says “IPC Media is committed to working in partnership with its
consumes, advertisers, business partners and employees to deliver exceptional
value, service, innovation and creativity.” This tells you about their brand image as
a company who wishes to keep in close relations with its audience, by having their
needs and wants first.
The links between the production of magazines and other media shows IPC Media
being a part of its parent company-Time Warner Company which extends itself to
other media.
4. • The magazines they produce are a mix of mainstream and niche with
Cbeebies and Charlie and Lola for the mainstream area and Cross-stitch
card shop and Golf magic for the more specialist/niche audience.
• The target audience for Immediate Media as a whole would be aimed at
families as it focuses on magazines that are aimed at children with Bob the
Builder and Doctor Who Adventures but also has the specialist audiences
that seem to be aimed towards parents with Love Baking and Top Gear.
• The brand image of the company is an ethical company who only wishes to
produce these not solely for profits but because it is their passion, the
company also puts its employees first showing the type of company they
are. Much like the magazines they produce, their brand is very similar to
this.
5. • The magazine they produce is a mainstream magazine called „Mixmag‟
which calls itself the „leading international dance music magazine‟.
• The target audience for this company is mainly those who are interested in
dance music as this is the only magazine the company produces. The
audience is towards a younger target audience as they keep in touch with
other social media‟s apart from the magazine itself.
• The brand image of the company shows the independency of the company.
As it is an independent company, you are able to see the quality within the
magazine they produce.
• The links between the production of the magazine and the media is that it
keeps its audiences up to date through social media‟s indicating their target
audience for this.
