1. The document discusses the difference between creators who own their own intellectual property (IP) and those who work for companies that control the IP. 2. It argues that owning your own IP allows creators to fully benefit from their work in the long run through things like merchandising and franchise expansion. 3. In contrast, creators who don't own the IP they work on only provide short-term benefit to the company that controls the IP, and have less ability to financially profit from the long-term success of their creations.

1. Which end of the Spectrum
would you want to be in?

2. this Journal is entirely subjective on how I
personally view things.
I do not claim that what I said is good or
better
Or that anyone else is wrong or bad.
These are simply opinions.

3. The reason I wrote this journal stem
from how I felt about a certain
company,
a reasonably well known one in
Thailand,
decided how to do their business.

4. The company have top tiers Creators,
amongst the best in the Nation.
The Company has created quite a
splendid Portfolio
and gained many admirations from
people in the industry,
both internally and overseas.

5. HOWEVER

6. I personally feel indifferent.

7. Indifferent,
by definition,
means that I don't really care.
I neither like them nor do I hate
them.

8. And the reason for that is
related to IP business.

9. I won`t say on what exactly have they made,
but I am going to show some of the franchises that
they have been a part of.
Not necessary the Product itself, but the Franchise.

10. If you are in a Creative industry in Thailand,
you might know which company I am talking
about right now.

11. Let be more specific
on what I think about the Company.

12. Do I think that the people there
have great skills?
YES

13. Do I think that the company is
respectable?
YES

14. Do I have any respect for them?
I don't have any disrespect for
them,
but neither do I respect them.

15. Do I admire them?
Not at all

16. Why do I feel
indifferent?

17. The reason for that is simply this.
I do not feel related to them when I
look at these products.

18. Next,
Let me talk about products on the other
side of the spectrum.

19. Project Nimbus
GameCrafterTeam,
Pawee Pakamekanon

20. Zombie Hero
Secret Character,
Wasin Thonkaew

21. These two are games made by
Indie Dev in Thailand.
And they are their own IPs.

22. This is what I feel about them

23. Do I want to play their game?
Actually, No.
But it's purely due to preferences reason.

24. Do I think that their games are
good?
Actually, No.
But again, it's simply because their aesthetic
preferences doesn't match mine.

25. Do I have any respect or Admire
them?
YES I DO

26. Why is That?

27. Their names stick with the Games.
They own the IP and gain full benefit from
them.
Even though their games don't match my
preferences,
when someone talked about their Products,
I know the people who created them.

28. To simply put,
I feel related to them when I look at
their Games

29. Let's talk about
Products and Fandom.

30. As an example
Tora Dora Portable!
was a pinnacle Hallmark for Graphic Novels,
AKA “Adventure Game” in Japan.

31. From its success,
several types of Fandom exist,
or was created.

32. 1. Fan of the Franchise
Original Novel, Anime, Game, other IP based products

33. 2. Fan of the company that made it
GuyzWare => The company behind the development

34. 3. Fan of the big names behind the Product
Takemiya Yuyuko, the author of the original novel.

35. 3. Fan of the big names behind the Product
Kobayashi Nobuyuki, Game Designer
Unity Evangelist, One of the man behind Unity-Chan.

36. 4. Celebrities related to the Products
Kugimiya Rie
Voice actress behind the main girl

37. When I heard any of their names,
I can relate back to the products
and vice versa

38. Why is Fandom so
important?

39. Simply speaking,
It helps expanding businesses.
Game
Anime
Manga

40. When an entity that have any fan works on a
new product,
Fans of previous product is likely to give
attention to the new one as well.

41. This help business expand and can guarantee
minimal Incomes from existing fans.

42. Let’s give another
easier example

43. When someone talk about Metal Gear,
they would usually think of 2 things.

44. Metal Gear, as the Franchise itself.

45. and Kojima Hideo,
the God behind the Legendary Title.

46. When it's come to direct sequel,
existing fans will have tendencies
to buy sequel as well.

47. However,
the Following should
be noted

48. Kojima Hideo,
do not create every existing Metal Gear Games.

49. Kojima Hideo,
created something else beside Metal Gear as well.

50. Metal Gear Rising,
An Action Combat oriented spin-off featuring Raiden,
is made by Platinum Games.

51. Platinum Games is a company well known for Fast
Paced Action Games, and their Creators and
Portfolio is amongst the best in the industry.
This part of Fandom, in addition to existing Metal Gear Fan,
made Metal Gear Rising a title that guaranteed succeed
due to existing Fans on both sides.

52. Zone of The Ender,
another title created by Kojima Hideo.
Although it does not gain critical fame like Metal Gear,
Fans of Kojima gave support for it and is something
of a cult favorite.

53. Business based on
expanded Fandom
Cannot be made,
unless association between
Product and its Creator
can be make.

54. Benefits
of owning an IP

55. The thing about an IP, Intellectual Property,
is that they don't have to stick to a
single specific form.

56. You can gain more benefit from making merchandises,
Cross-Media, etc,
Gundam is perhaps the best known success
for Utilization of IP as tools for the Business.

57. However

58. The problem with IP is that
the only people who gain long
term benefit from it,
is the one who actually own it.

59. As such,

60. Even though these are critically well known title,
the Company that I mentioned, will not
gain any long term benefit from them.

61. On the other hand,

62. If these two became a success,
you can expect merchandises
spawned off them.

63. This could lead to
Pawee Pakamekanon
And
Wasin Thonkaew
become rich men.
And a viable target to ask for an investment.

64. 1. Greater Risks than utilizing an existing ones.
2. You take the full responsibility of what you make.
3. Fame and Infamy came directly to you.
4. You takes all long term benefit.

65. BTW, Pawee Pakamekanon
is a big fan of Kana Hanazawa.
A proposal involving her is a good bet
to get his money.