The initial research conducted included looking into Bandai Namco's most famous games like Dragon Ball Z and Dark Souls, as well as when Bandai Games and Namco Hometek merged. Additional research involved finding the CEO name and company contact information. A focus group and web browsing provided useful information. The research was successful in learning the target demographic and what could be done to the company branding without changing that demographic. Data gathered from the research helped incorporate Pac-Man and the ghosts into logo and website designs since Pac-Man was Bandai Namco's breakthrough game. Pre-production was effective in learning company history and facts. Feedback from the focus group was responded to positively and helped improve the font and logo readability. Sk