This document describes the story of a gaming company founder's experience starting a gaming company and developing his first game, Slingshot Cowboy. It discusses his background in technology startups, the evolution of the slingshot genre for the game, building up his portfolio, marketing strategies that worked and didn't work, a PR breakthrough, monetization strategies, getting games featured, the importance of tracking metrics, making games inherently viral, and developing additional games.

1. One story of a Gaming Company
by Vadim Dagman

2. Background - before games
15 years in technology startups. Video gadgets and applications.

3. Let’s make a game!

4. Slingshot Cowboy – living a rock star dream
140000
123,768 120,239
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118 114 105 123 120 3,147
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5. Slingshot Genre evolution

6. Building up portfolio

7. Marketing – what worked what didn’t
Cross Promotion
In-app Advertising (Admob)
FreeAppADay
Rewarded Installs (Tapjoy)
App Reviews
Social Marketing
Press Releases
General PR

8. PR Breakthrough 

9. BITS OF WISDOM

10. Be ready for success

11. How to monetize
• Full screen ads between levels
• Ad banners on static screens where people linger
(Leaderboards are perfect)
– Use mediation (Adwhirl)
• InApp purchases to upsell premium features and virtual
goods

12. How to get featured

13. Track, Test, Analyze, Iterate

14. Make it inherently viral

15. Rock the World
Settle disputes with your
friends wherever they are!