The document outlines plans for developing the brand identity for a new artist development company called Future Music, including proposed logos, taglines, and mission statements. It also analyzes competitors' brands to highlight how the proposed brand identity stands out in its use of a unique tagline and mission statement. The goal is to create a brand that helps develop artists to their full potential and stands out from other artist development companies.

1. Brand Identity 1
Michelle Williams
BSB
Brand Identity
October 12, 2012

2. Brand Identity 2
1. Brand Name: Future Music
Future music was the first name that popped in my head thinking of an artist development
company. I think the name will stand out for an artist development company; the name is pretty
much self-explanatory. The purpose of the company is to develop unsigned talented artists so
they can become the future of music. The name is not protectable as outlined on USPTO.gov.
Futuremusic.com is taken, so the domain name is not available. I can try .org, or I can try to
think of a different domain name, or I can use muzik instead of music.
2. Logo:
This is not exactly how I would want the logo, but it’s close to an idea. It’s a wordmark logo,
but I want it to have more details. I want the letters to be in 3D, with a small reflection at the
bottom. I want the colors to be kind of fading like it’s shown. I think a wordmark logo in 3D will
be something that stands out, because its not just letters and colors, the 3D will give the logo
more details. My goal with the company overall is to stand out with everything from the
company, to the logo and tagline.
3. Tagline: Where future stars are developed.

3. Brand Identity 3
The tagline is describing the company, while fitting the company’s name. Because the tagline
describes the company it also speaks to the clients, it’s telling them what we do, which is artist
development. I would say the tag line is descriptive, short, unique, and easy to say.
4. Corporate Culture:
Our corporate vision is to bring back artist development; by offering a company to artists that
will help artists develop in the important areas of the artists’ careers. We want to help as many
artists as possible, while building our company reputation. We will develop a strong culture by
building a strong relationship with our artists, not only will they be our clients, but more like
family. Our reputation will be built based upon the work we have done with past and current
artists. And we will help a number of artists by reaching out to talented artists that has great
potential, we will not tell them, but we will show them the work we are capable of.
5. Mission Statement/Mantra: To help and develop artists live up to they’re full potential.
The mission statement is directed to our clients. It is straight to the point of what our mission is,
its our focus, and passion as a company. The mission statement is concise, and unique, it also
tells the company story in less then 30 seconds.

4. Brand Identity 4
6. Product Mock-up
This is the concept of how I would want the visual to appear on the website along with the tag
line.
7. Competitive Brand Analysis:
This logo is kind of close to what I want for my logo. The letters have details, like they are
coming alive. The letters are not boring, they have excitement, but still simple at the same time,
nothing too crazy.

5. Brand Identity 5
These are my competitors’ logo, all are wordmark, but underground sun is also an
emblem logo. None of the competitors has a mission statement, or a standout tagline, as
you can see two of the companies have the same tagline, which says “An artists
development company”. The same two companies would be considered as my direct
competitors. They have no standout tagline or a mission statement, because they don’t it
would make both my tagline and mission statement stand out more, and more unique. You
cannot look at their logo and see what their company is about, but with my company logo
you can by reading the tagline, and my mission statement shows my company’s passion
and vision.

6. Brand Identity 6
Reference:
Google images seach (N.D) Retrieved from
http://www.google.com/imgres?q=wordmark&um=1&hl=en&sa=N&biw=1391&bih=780
&tbm=isch&tbnid=48GWiAlgbQUQLM:&imgrefurl=http://alazanto.org/viquae&docid=wY
E-
PTV9vNJ3EM&imgurl=http://alazanto.org/portfolio/alazanto_wordmark.jpg&w=616&h=3
11&ei=tFl7ULe4Gof88QTXzoDYAg&zoom=1&iact=hc&vpx=744&vpy=293&dur=605&hovh
=159&hovw=316&tx=101&ty=60&sig=115728838826896896089&page=1&tbnh=145&tb
nw=296&start=0&ndsp=19&ved=1t:429,r:12,s:0,i:134 On October 13, 2012
Red Music website and logo (N.D) Retrieved from
http://www.redmusic.com/?page_id=275 On October 13, 2012
Underground sun website and logo (N.D) Retrieved from
http://www.undergroundsun.com/ On October 13, 2012