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Naruto Shippuden:  Insights and Recommendations Presented By Sam Kusek
My Experience with Manga/Anime <ul><li>Introduced to it at a young age and the interest stuck with me. </li></ul><ul><li>S...
How Naruto ties into Anime & the Evolution of the Industry  <ul><li>Naruto is one of the most successful properties in ter...
What Viz has done with the Property? <ul><li>Streaming subtitled episodes since Jan. 2009 on Hulu and CrunchyRoll. </li></...
Reactions to Disney XD: Mine <ul><li>As a Industry follower, I thought this was a good move. </li></ul><ul><li>Introduces ...
Fan Reactions: Split down the Middle <ul><li>Younger fans who are more familiar with the pirated episodes and comics </li>...
Fan Reactions: Younger Fans
Fan Reactions:Older/Mature Fans
Who I think we should focus on and who would respond <ul><li>Heavy Users </li></ul><ul><li>Can be found through Fan Sites,...
Who I think we should focus on and who would respond <ul><li>Unknown Users </li></ul><ul><li>Younger Kids who may know som...
Recommendations for Reaching Heavy Users <ul><li>Creating a contest that fuels the base for creativity. Character Drawing ...
Example of Reviewer
Recommendations for Reaching Unknown Users <ul><li>Reaching out to Anime-Related Games (Gaia, MapleStory, Fiesta) to talk ...
Overview: <ul><li>Things I think will work: </li></ul><ul><ul><li>Providing Exclusive Content and Info. </li></ul></ul><ul...
 
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Naruto Presentation

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A presentation I gave at Fanscape about Naruto and my opinions on it as a consumer and analyst.

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Naruto Presentation

  1. 1. Naruto Shippuden: Insights and Recommendations Presented By Sam Kusek
  2. 2. My Experience with Manga/Anime <ul><li>Introduced to it at a young age and the interest stuck with me. </li></ul><ul><li>Starting in Summer 08, started writing for Popcultureshock. Have written 70+ Articles. </li></ul><ul><li>Conducted Panel Discussion at Anime Boston. </li></ul><ul><li>Have been quoted on Wikipedia 3 separate times, as well as featured in several on Newsfeeds including VizBlog, Journalista, Manga Blog, Robot 6, Comics are Good for Kids etc. </li></ul>
  3. 3. How Naruto ties into Anime & the Evolution of the Industry <ul><li>Naruto is one of the most successful properties in terms of sales and introducing a new generation to Manga and Anime. </li></ul><ul><li>Instrumental in driving awareness to Digital Distribution. </li></ul><ul><li>One of the genesis comics for the Modern Age of Manga (Shonen) (others include Bleach, One Piece, Slam Dunk, Muhyo & Roji) </li></ul>
  4. 4. What Viz has done with the Property? <ul><li>Streaming subtitled episodes since Jan. 2009 on Hulu and CrunchyRoll. </li></ul><ul><li>Big News: Putting Show to Disney XD. </li></ul><ul><li>Content is now dubbed with English Voices (First time on TV) </li></ul><ul><li>First time that Shippuden (Part 2) was released on TV. </li></ul>
  5. 5. Reactions to Disney XD: Mine <ul><li>As a Industry follower, I thought this was a good move. </li></ul><ul><li>Introduces property to unknown audiences. </li></ul><ul><li>Lengthens Product Life Cycle. </li></ul>
  6. 6. Fan Reactions: Split down the Middle <ul><li>Younger fans who are more familiar with the pirated episodes and comics </li></ul><ul><li>Worried about heavy editing; loss of original more mature content </li></ul><ul><li>Comparisons to One Piece Anime, which was heavily edited. </li></ul><ul><li>Older fans who are more familiar with Anime and its history. </li></ul><ul><li>Comparisons to DBZ, which started on TV and was edited, but still highly liked. </li></ul><ul><li>Feel the move to TV creates more awareness, accessibility and hope for other titles to get picked up. </li></ul>
  7. 7. Fan Reactions: Younger Fans
  8. 8. Fan Reactions:Older/Mature Fans
  9. 9. Who I think we should focus on and who would respond <ul><li>Heavy Users </li></ul><ul><li>Can be found through Fan Sites, ANN, Viz.com Forums </li></ul><ul><li>Love to be the first to get something/ Exclusive Content. </li></ul><ul><li>Use Anime as a base for creativity. </li></ul><ul><li>Love to chat, argue their opinions and ideas. </li></ul><ul><li>Exposed to pirated content, but still interested in owning DVDs and getting more Naruto. </li></ul>
  10. 10. Who I think we should focus on and who would respond <ul><li>Unknown Users </li></ul><ul><li>Younger Kids who may know some Anime or Anime-related properties. </li></ul><ul><li>Aren’t as involved as Heavy Users with internet. Aren’t as tech-savy. </li></ul><ul><li>Beginning to grow up and are starting to look for something more mature. </li></ul>
  11. 11. Recommendations for Reaching Heavy Users <ul><li>Creating a contest that fuels the base for creativity. Character Drawing Content? AMV Contest? Cosplay Contest? </li></ul><ul><li>Reach out to Reviewers (Independent and Official). Give them DVD’s, Exclusive Content. </li></ul><ul><li>Movies with Game promotion. Viz packaging 5,000 movies with Game. </li></ul>
  12. 12. Example of Reviewer
  13. 13. Recommendations for Reaching Unknown Users <ul><li>Reaching out to Anime-Related Games (Gaia, MapleStory, Fiesta) to talk about the Anime coming to TV. </li></ul><ul><li>Reaching out to Disney and Disney XD fan sites to talk about the Anime. </li></ul><ul><li>After launch, go back to these sites with a contest specific to the episodes. Trivia with DVD’s as prizes. </li></ul>
  14. 14. Overview: <ul><li>Things I think will work: </li></ul><ul><ul><li>Providing Exclusive Content and Info. </li></ul></ul><ul><ul><li>Making a point that DVD’s offer more Naruto! </li></ul></ul><ul><ul><li>Pushing First time on TV and English Dub! </li></ul></ul><ul><ul><li>Feeding into Creativity! Getting people involved! </li></ul></ul>

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