Iolanda Pensa, Heritage Management 2018, Università di Bergamo. Structure of a proposal.

1. Critical analysis
1.The Concept of Heritage
2. Structure of a Proposal
3. Implications of Heritage
4. Legislation and Copyright
5. Critical Analysis
6. Context Analysis
7. Services and Interpretations
8. Stakeholders
9.Target Groups
10.Authenticity
Map a territory (identify heritage)
Context analysis proposal budget
Analyse Message(s) promoted
Identify legislation and rights
SWOT
References and Wikipedia
Identify Services
Identify Stakeholders
Analyze Target groups involved
Identify Existing Gaps
Lessons Assignment Competence
As-is analysis
Critical analysis
As-is analysis
Critical analysis
Estimated time 20 hours
Concepts and proposal
Iolanda Pensa, Heritage Management, Università di Bergamo, 2018.
iolanda.pensa@supsi.ch - http://iopensa.it

2. how do you change the world?

7. Bessengue, Douala. Photo Sandrine Dole, 2002, cc by-sa.
analysis of the needs (standard strategy)

8. Prince Claus Fund
culture as a need (strategy of Prince Claus Fund)

9. Bessengue, Douala. Photo Sandrine Dole, 2002, cc by-sa.
people do not dream of a sewer
people dream of a Ferrari

10. © Lara Baladi.
heading for the exceptional (not a standard strategy)

11. © Iman Issa, Going Places, Cairo, 2003.
art and culture open scenarios
(experimentation, exceptional)

12. Still dal video.Alessandro Serravalle, Wikipedia dietro le quinte, 2015, cc by-sa.

13. Niccolò Caranti,Wikimania Esino Lario, cc by-sa, 2016.

14. 2006 Harvard University
2012 George Washington
University
2009 Centro Cultural San
Martín, Buenos Aires
2015 Hilton,
Mexico City
2008 Bibliotheca
Alexandrina, Egypt
2011 Haifa Auditorium
Complex, Israel
2013 Hong Kong
Polytechnic University
2007Youth CenterTaipei
2016The entire village of Esino Lario,
Lake Como area, Italy
2014 Barbican Centre in
London
2010 Polish Baltic
Philharmonic, Gdańsk
2005Youth Hostel
Frankfurt, Germany
2018 CapeTown
2017 Montréal

15. 600300
100
100
50
100
38
100
200
38
100
100
150
Esino Lario, Provincia di Lecco, Regione Lombardia, Italia.
MeetupsPanels Support

16. 16
14
12
8
5
3
21
6
Photos https://commons.wikimedia.org/wiki/Category:Esino_Lario
9
4
13
10
7
15
2
1
3 4 65 7
8
9
10
11
1216
15
14
13
Villa Clotilde
Primary school
Multimedia room museum Bar restaurant 58 Theatre of the Kindergarten Former Hotel Italia
Bar restaurant Oasi
Bar restaurant Centrale
Meeting
Bar restaurant Montanina
Collaborative space
City hall
Montecodeno
Former cinema
Bar La sosta
Sport Hall
MeetupsPanels Support
Activating community, resources and knowledge of a territory.

17. x
• x
Niccolò Caranti,Wikimania Esino Lario, cc by-sa, 2016.

18. x
• x
Niccolò Caranti,Wikimania Esino Lario, cc by-sa, 2016.

19. Niccolò Caranti,Wikimania Esino Lario, cc by-sa, 2016.

20. Texaner,Wikimania Esino Lario, cc by-sa, 2016.

21. Sebastiaan ter Burg,Wikimania Esino Lario, cc by-sa, 2016.

22. Context Objective Activities Expected results
Structure of a project.
Evaluation
Calendar
Budget

23. Context Objective Activities
Calendar
Budget
Expected results
Problem solving
Intercultural dialogue
Cultural industries
Active citizenships
Freedom of expression
Participation
Public Engagement
Infrastructures
Development
Quantitative
Qualitative
Metrics
Number of people
Coherence with the expected results
Structure of a project.
Evaluation
Biennial = 2 years
Triennial = 3 years
Research and experimentation?
Culture
Value

24. As-is analysis
Context analysis
Feasibility study
The structureYour personal research
How is the situation?
1. 2. 3.
What is missing?
What is wrong?
What can/should change?
Critical analysis Your proposal
Your proposal.
Wikipedia
Target Groups
Message(s)
Gaps
Concept
Heritage
New Services
Budget (excel)
SWOT
Area
Heritage
Services
Wikipedia
References
Legislation
Stakeholders

25. Some Elements of Graphic Design

29. The Budget
Estimate and Make a Plan