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QRpedia and Monmouth combine to create Monmouthpedia. This was the first presentatr

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  1. 1. Roger Bamkin and John Cummings Wikimedia UK This presentation is CC-BY-SA except for logos and screen prints which are Fair Use or used with permission Monmouth Shire Hall October 29th, 2011
  2. 2. Wikimedia’s Objective Founder Jimmy Wales said it ... Wikimedia UK is doing it too
  3. 3. Top Ten Global Websites – Our Impact <ul><li>Google  No. 1. Is this where Monmouth wants to be? </li></ul><ul><li>Facebook </li></ul><ul><li>YouTube </li></ul><ul><li>Yahoo </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Wikipedia  This is us. We have 400 million users/ month </li></ul><ul><li>Windows Live </li></ul><ul><li>Twitter </li></ul><ul><li>QQ,com </li></ul><ul><li>Your customers, your tourists & your schools use Wikipedia </li></ul>
  4. 4. <ul><li>Foundation </li></ul><ul><li>Keep sites running </li></ul><ul><li>Employ central staff </li></ul><ul><li>Run global fundraising </li></ul><ul><li>Liaise with Volunteer community </li></ul><ul><li>Manage new initiatives </li></ul><ul><li>Encourage outreach by chapters </li></ul><ul><li>Wikimedia UK </li></ul><ul><li>Promotes values of the Foundation </li></ul><ul><li>One of 40 national chapters </li></ul><ul><li>Support freely licensed material </li></ul><ul><li>Member-based & volunteer-run </li></ul><ul><li>Donor-sourced budget </li></ul><ul><li>Non-profit seeking charitable status </li></ul><ul><li>In 3 rd year as an organisation </li></ul><ul><li>Encourage outreach </li></ul>Who are we?
  5. 5. Monmouth <ul><li>Mike Booth – Shire Hall </li></ul><ul><li>Grahame Thomas +1, Monmouth Civic Society </li></ul><ul><li>Stuart Wilson: Monmouth Arch. Society </li></ul><ul><li>Paul Matthews : Monmouthshire CEO </li></ul><ul><li>Andrew Helme: Manager of Monmouth Museum </li></ul><ul><li>Anthea Dewhurst: Town Councillor </li></ul><ul><li>Jenna Buss: Countryside Council for Wales </li></ul><ul><li>Sue Miles: Monmouth History and Field Society </li></ul><ul><li>Roger Bamkin, John Cummings, Steve Virgin Wikimedia UK </li></ul>
  6. 6. Why now? Wikimedia UK have a new invention - QRpedia We have tried it in a Museum, An Art Exhibition and Photo exhibition. The Domesday Book, The Magna Carta, Joan Miro’s best art works and the whole of Derby Museum use this. Its working in England, Spain, Russia and the U.S.A. Wikimedia UK knows how to do crowdsourcing, but we have little involvement with the Welsh language (but we have done Catalan). We have been on Spanish TV – We want UK TV
  7. 7. <ul><li>Town map </li></ul><ul><li>Shop list </li></ul><ul><li>Nelson’s Prayer </li></ul><ul><li>Street signs </li></ul><ul><li>John Jarvis </li></ul>Add them to existing signs..... 1 2 5 4 3
  8. 8. How the world saw Derby Museum Derby Museum The wiki article was OK Derby Museum is a small regional museum On Wikipedia In Reality
  9. 9. Wikipedians & Derby Museum curators met Derby Museum article now mentioned ~ 40 objects. It was bigger. And better After one meeting As a result of the meetings We wrote 10-20 articles The Derby Museum article spread quickly to a dozen languages
  10. 10. We did write some articles But we wanted to do more ... We don’t want to write a few articles about Monmouth ....
  11. 11. In Derby Museum we wanted to do something better We wanted to use QR codes in addition to labels We installed QR codes in Derby museum on sample objects So, visitors were reading facts not written by curators Both Wikipedians and curators could edit the Wikipedia page QR Code Devised in 1994 it is used in UK as a gimmick, but is being adopted by business
  12. 12. QRpedia supplies Wikipedia pages in any language <ul><li>QRpedia Code </li></ul><ul><li>First used at Derby Museums in April. </li></ul><ul><li>Allows mobile access to the Wikipedia page in your language </li></ul>By April all QR codes replaced We created a web site to receive the QRpedia requests The website recognises the language of the users phone It redirects to the correct article in the language defined by the phone How
  13. 13. How does QRpedia work? We will ... ... And you can do it NOW! But where will we find all the extra text in French, German , Polish etc? How
  14. 14. So we set up the ‘Wright Challenge’ Prizes of some books and a £50 book voucher Competition advertised on 141 Wikipedias (not everyone speaks English) Launched on May 1 st In the first week we had 100 articles in new languages The response was brilliant Wright Challenge Launched in May
  15. 15. “ Collateral damage” <ul><li>The Wikipedia article about “Derby” is now in 60 languages. Most objects now have a QRpedia code </li></ul><ul><li>However: </li></ul><ul><li>Nearby bridges got articles, churches, the library next door, castles, archaeological sites and in different languages </li></ul><ul><li>Paintings that people thought were in Derby (but are not) got articles </li></ul><ul><li>Paintings that were in storage got articles </li></ul><ul><li>People who worked for the museum in the 19th century got articles </li></ul>Benefit ^ Derby Museum Video
  16. 16. We made the front pages of the main Wikipedias This will result in more hits to Derby Museum’s webpage Fulfils mission to educate and share knowledge Raises interest in & status of any city across the world
  17. 17. 14,000 English people read about this painting The article was written in French ... was translated into English ... and then into Russian ... onto the Russian main page Where 53,000 read about it
  18. 18. 1,200 articles on Derby Museum exhibits
  19. 19. Who wrote them all?
  20. 20. 3 rd Sept - Joseph Wright Day How We were on four main pages So .... ? The Mayor gave out prizes to people in Indonesia, Russia ... Derby was mentioned 3 times on the French Wikipedia front page
  21. 21. Improving a town’s Google position on the web Optimisation is done using links. Derby Museum=1200 Google uses the number of links to decide how important a page is. On non-English Wiki s-best UK museum will not be National Museum of Wales
  22. 22. Can we put Monmouth on the map? Can you see Monmouth Shire Hall on the French map?
  23. 23. Tesco Supermarket - Korea
  24. 24. What now? <ul><li>Risks </li></ul><ul><li>Council not involved – meeting on 28 th - </li></ul><ul><li>No internal champion - ? Memo of Understanding </li></ul><ul><li>John Cummings get offered a job- obtain funding </li></ul><ul><li>Lack of challenge – 1000 codes inc. museums </li></ul><ul><li>Run out of notable objects – do Monmouthshire? </li></ul><ul><li>Resource – meeting on 28 th then train wiki trainers </li></ul><ul><li>Smart phone – train school children and shop workers </li></ul><ul><li>License issues – get council, museum to agree that default is “yes” </li></ul><ul><li>Societies agree that they can “sell” more by sharing </li></ul><ul><li>Prizes must have status. < £1,000 </li></ul>
  25. 25. Enthusiasm, Optimism and ... MonmouthpediA Welsh University Welsh Wiki Argentina Not Litter Trial it Defend Maintenance WMUK => forever Worker educ. Training Schools? Groups? Media Agree Wikimedia UK Council Challenge SMART 1,000 in Welsh/English By Spring Equinox Funding WMUK Council And ... Resource People Images Text Businesses Phones Lobbyists? Qrpedia
  26. 26. QR code statistics • Worldwide usage on growth path: Q3/2011 growing by 20.0% over Q2/2011, with daily scans coming from 141 different countries around the world • Barcode usage in North America continues to expand in Q3 with 42.1% growth in the USA and 35.1% growth in Canada compared to Q2/2011 • QR Code activity in the Spain and Australia showed a significant growth in Q3 of 66.5%, and 50.9% respectively over Q2/2011 • In the Czech Republic, the continues activity of our partners Seznam ( ) to promote QR Codes resulted a 65.6% growth in Q3 compared to Q2/2011
  27. 27. Things to do Create a list of every notable thing in Monmouth – shops? Work out how to fix 1,000 codes Work out permissions for 1,000 codes Put “attribution only” on useful text and pictures Organise Wikipedia writing evenings Check every school child can access a QR code Get translations of every article Be bold (and prepare for fame and fortune)