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Heritage Management 2018 - 00 assignment 2018

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Iolanda Pensa, Heritage Management 2018, Università di Bergamo. Assignment.

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Heritage Management 2018 - 00 assignment 2018

  1. 1. Critical analysis 1.The Concept of Heritage 2. Structure of a Proposal 3. Implications of Heritage 4. Legislation and Copyright 5. Critical Analysis 6. Context Analysis 7. Services and Interpretations 8. Stakeholders 9.Target Groups 10.Authenticity Map a territory (identify heritage) Context analysis proposal budget Analyse Message(s) promoted Identify legislation and rights SWOT References and Wikipedia Identify Services Identify Stakeholders Analyze Target groups involved Identify Existing Gaps Lessons Assignment Competence As-is analysis Critical analysis As-is analysis Critical analysis Estimated time 20 hours Concepts and proposal Assignment Iolanda Pensa, Heritage Management, Università di Bergamo, 2018. iolanda.pensa@supsi.ch - http://iopensa.it
  2. 2. Please send me your personal research 3 weeks before the oral exam Upload it on the google folder https://drive.google.com/drive/folders/1a1hOhzBsqFWJY6pIOzxOYk2b5nVxLP9u?usp=sharing Provide your file in PDF Title the file: Lastname_Name_Personal research_2017 update the excel file “Name account and link to maps” with your data
  3. 3. Critical analysis 1.The Concept of Heritage 2. Structure of a Proposal 3. Implications of Heritage 4. Legislation and Copyright 5. Critical Analysis 6. Context Analysis 7. Services and Interpretations 8. Stakeholders 9.Target Groups 10.Authenticity Map a territory (identify heritage) Context analysis proposal budget Analyse Message(s) promoted Identify legislation and rights SWOT References and Wikipedia Identify Services Identify Stakeholders Analyze Target groups involved Identify Existing Gaps Lessons Assignment Competence As-is analysis Critical analysis As-is analysis Critical analysis Estimated time 20 hours Concepts and proposal Iolanda Pensa, Heritage Management, Università di Bergamo, 2018. iolanda.pensa@supsi.ch - http://iopensa.it Assignment
  4. 4. Assignment Map a territory (identify heritage) Identify Stakeholders Identify Services Analyze Target groups involved Analyse Message(s) promoted Identify Existing Gaps Context analysis proposal budget Produce a SWOT Describe your concept A personal research focusing on a specific territory. The research includes cultural mapping and as-is analysis, critical analysis and personal proposal.Around 7500 words presented with slides. Concepts and As-is analysis Critical analysis Proposal AssignmentCompetence Expected Outcomes (format) Area Heritage Services Wikipedia Target Groups Message(s) Gaps Concept SWOT Heritage New Services Budget (excel) References and Wikipedia Identify legislation and rights Add the license on your work, use images correctly and attribute References Legislation Stakeholders
  5. 5. Assignment Evaluation Sufficient At least 20 heritage sites mapped and described, plus the list. At least 20 services mapped and described. All content produced according to the request. Up to 5 mistakes. Good No mistakes. Excellent No mistakes and depth of the as-is analysis, critical analysis and proposal. Map a territory (identify heritage) Identify Stakeholders Identify Services Analyze Target groups involved Analyse Message(s) promoted Identify Existing Gaps Context analysis proposal budget Produce a SWOT Describe your concept Assignment Expected Outcomes (format) Area Heritage Services Wikipedia Target Groups Message(s) Gaps Concept SWOT Heritage New Services Budget (excel) References and Wikipedia Identify legislation and rights References Legislation Stakeholders A personal research focusing on a specific territory. The research includes cultural mapping and as-is analysis, critical analysis and personal proposal.Around 7500 words presented with slides.
  6. 6. As-is analysis Context analysis Feasibility study The structureYour personal research How is the situation? 1. 2. 3. What is missing? What is wrong? What can/should change? Critical analysis Your proposal Your proposal. Wikipedia Target Groups Message(s) Gaps Concept Heritage New Services Budget (excel) SWOT Area Heritage Services Wikipedia References Legislation Stakeholders
  7. 7. How is the situation?
  8. 8. Assignment: Identify the territory you want to focus on A place you care about A place you want to visit A place you already know well A place where you want to work A village, a city, a region, an existing administrative unit, a transnational area… Map a territory
  9. 9. Assignment: Register on OpenStreetMap https://www.openstreetmap.org Map a territory
  10. 10. http://umap.openstreetmap.fr/en/ Assignment: Register on umap and create a mapMap a territory
  11. 11. Types of heritage attractions Source:Adapted from Timothy & Boyd, Heritage Tourism, 2003, p. 22 (adapted from Prentice 1994) Natural history attractions Scientific attractions Manufacturing centres Primary production attraction Craft centres and workshops Transportation attractions Sociocultural attractions Galleries Performing arts attractions Festivals and pageants Religious attractions (including sacred places, pilgrimage, temples, churches, mosques, rivers, grottoes, forests, mountains, cemeteries, points along spiritual routes) Attractions associated with historic people Military attractions (including battlefields, war graves, memorials, cemeteries) Genocide monuments Pleasure gardens Theme parks Villages and hamlets Countryside and treasured landscapes Towns and townscapes Villages and hamlets Seaside resorts and seascapes Regions Assignment: Map HeritageIdentify Heritage/Stakeholders
  12. 12. Titolo Personal National World Local Shared heritage Source:Adapted from Timothy & Boyd, Heritage Tourism, 2003, p. 14 (from Timothy 1997) Different scales in linear tourist attractions (heritage trails such as slave routes) Recognitions Assignment: Map HeritageIdentify Heritage/Stakeholders
  13. 13. Cultural Heritage Landscapes Intangible Heritage Museums Villages Traditions Churches Mountains Festivals Buildings Natural areas Lifestyles Mountain shelters Seaside resorts Culinary heritage Tombs Craft Galleries Events Transportation attractions Religious events Industrial buildings Galleries Assignment: Map HeritageIdentify Heritage/Stakeholders Examples of heritage
  14. 14. Example of your map on umap http://umap.openstreetmap.fr/ Assignment: Map HeritageIdentify Heritage/Stakeholders
  15. 15. Stakeholders Interests/Focus Resources Possible benefits from my proposal Municipality Supporting the image and identity of the territory and its community. Facilitating tourism. Fostering a positive reputation of the municipality. Coordinating the work of associations and volunteers. Ownership of the monuments… Website of the city council. Links with local associations and the community. Buildings (library, museum…) TBD Province Ownership of the monuments… TBD Region Ownership of the monuments… TBD FAI Ownership of the monuments… Management of the monuments… TBD Association XY Ownership of the monuments… Management of the monuments… TBD European Union Grant XY TBD UNESCO Monuments recognized as word heritage… TBD Assignment: StakeholdersIdentify Heritage/Stakeholders
  16. 16. Example: Iran Sources about Heritage National Heritage Protection Act, 1930 List of all laws http://whc.unesco.org/en/statesparties/ir/laws/ Resources/Support Prince Claus Fund http://www.princeclausfund.org/en/programmes/grants-collaborations Iran Heritage Foundation http://www.iranheritage.org/ Roshan Cultural Heritage Institute http://www.roshan-institute.org/474551 Mandate/scope National heritage: protect and inventory Keywords: Protect, Knowledge, Identity,Admonition Heritage National heritage: all artifacts, buildings and places having been established before the end of Zandieh Dynasty era in Iran, either movable or immovable (1930) Heritage: relics which indicate man's historical progress and serve as a basis for a better knowledge of human identity and their path of cultural progress, thus providing for Man’s admonition (1986)6) Legislation Intellectual property (IP) Iran on WIPO http://www.wipo.int/wipolex/en/profile.jsp?code=IR Assignment: LegislationIdentify Licenses/Sources
  17. 17. Freedom of panorama, https://commons.wikimedia.org/wiki/Commons:Freedom_of_panorama, cc by-sa. Assignment: LegislationIdentify Licenses/Sources
  18. 18. Freedom of Panorama https://en.wikipedia.org/wiki/Freedom_of_panorama Assignment: LegislationIdentify Licenses/Sources Freedom of panorama, https://commons.wikimedia.org/wiki/Commons:Freedom_of_panorama, cc by-sa.
  19. 19. Assignment:Wikipedia Location/ Heritage Link Quality of the article Wikipedia in English Other linguistic editions Images Notes Esino Lario Museo delle Grigne Scuola degli arazzi di Esino Lario … Identify Licenses/Sources Example of how to review Wikipedia
  20. 20. 600 300 38 100 100 38 i200 100 100 100 100 150 50 MeetupsPanels Support Assignment: ServicesIdentify Services Example of your map of services
  21. 21. Accommodation Itineraries Guilded tours Food/catering Activities Websites Shops Training Books Transport Outdoor activities Guides Children care Indoor activiites Labels Schools Sports Dépliants Information centre Picnics Languages City council Relax Institutions supporting Safety/security Adventure Associations supporting Hospitals/medical Nature Police station 1/2 day Internet 1 day Electricity Cinema Toilets Festivals/events Post office Organized tours Accessibility Assignment: ServicesIdentify Services Examples of services
  22. 22. I am the centre Where I can walk in less than 30 minutes Where I can walk in less than 2 hours Where I can drive in less than 30 minutes Where I can drive in less than 1 hour Attractions Services Attractions Services Attractions Services Where I can go by bus in less than 1 hour Attractions Services Critical analysis
  23. 23. What is missing? What is wrong? What can/should change? Critical analyisis
  24. 24. Identify at least 10 target groups Assignment:TargetCritical analyisis
  25. 25. Assignment:Target Demographic characteristics Geographic characteristics Psychographic characteristics Motivation What the territory offers Consider also residents and quality of life How the territory responds Consider Current or use demand Latent or non use demand Think also about yourself Critical analyisis
  26. 26. Douala. Photo Emiliano Gandolfi, 2007, cc by-sa. Analyze the message and identify the gapsCritical analysis What is the common image of this place? How people think it is? What is the image sold to the tourists? It is based on what kind of heritage? What is its present situation? Are there other “richnesses”? Is there heritage which can document differently this place? Am I satisfied with the current image? What image of this place I want to highlight? Is there something I want to change? Is there something missing? Current situation Potentialities Critical analysis
  27. 27. 1. Relationships with the community (engagement, planning, sharing…) 2. Flows 3. Accessibility 4. Representation(s) 5. Visibility 6. Communication Analyze the challenges and identify the gapsCritical analysis
  28. 28. Context with the identification of the gap/problem/opportunity Here you allow people to understand why your proposal is relevant ConceptYour proposal Your proposal: Objective Here you explain what you intend to do and who are you addressing (target) Your proposal:Activities Here you provide information on what you are going to do to reach your objective Summarize the most important information. Introduction: say it all! 1-3 sentences 3-5 sentences 3-5 sentences 1-3 sentences
  29. 29. How to make an estimate budgetYour proposal Production 60% Communication 15% General costs 5% Management 20% Use percentages to understand and check your budget. 20% Projects for the EU Called also overhead 5% Projects for the EU Communication materials, publications, booklets, translations, websites, PR, press office Office costs, phone, bills… Make sure as much as possible of your budget is spent for the project itself.
  30. 30. How to make an estimate budget Area Cost per unit estimate in Italy Number of units Cost Renovation of a building m2 1000-3000 Publication costs per book € 10 Printing costs per leaflets per leafleat € 0.30 Staff Junior staff per hour € 10 Junior staff per day € 100 Technical staff Guided tours, laboratories per day € 50 Senior staff Experts, conferences per hour € 100 Senior staff per day € 400 Event Renting spaces per room € 100 Catering coffee break per person € 5 Catering for lunch per person € 20 Economic lunch in a restaurant per person € 10 Transport - renting a bus per bus € 500 Your proposal
  31. 31. First pageYour proposal Payoff A short title which summarized the main concept of your proposal Your name [if possible provide an email and website] date Heritage Management 2017 Dr. Iolanda Pensa Territory With a map (at a national or continental scale) of the territory License The context analysis is released under CC by-sa all. The proposal is released under CC by-sa-nc all.
  32. 32. License and creditsYour proposal License The context analysis is released under CC by-sa all. The proposal is released under CC by-sa-nc all. This means that the images and content you use need to be compatible with your license. Search for images with a open license CC by-sa CC by CC 0 Public domain Google advanced search All Wikimedia Commons repository is under CC by-sa or CC by or CC 0 Public domain. Credit images (attribution) Photo by name and last name of the author [embedded link], year, license. For artwork or buildings: Artist, title, year. Photo by name and last name of the author [embedded link], year, license.

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