Mikko Eerola Ideanilta kertoi esineiden internetistä CXPA Finlandin ja Mobile Mondayn yhteistapaamisessa Sanomilla 9.3.2015.

1. IoT & M2M: WTF?
Mobile Monday Helsinki 9.3.2015
Mikko Eerola
@tulensrma
Idean

3. Idean global studios & partners
Idean studios
Partners
FINLAND
USA

5. Our view on IoT is based on:
+200 projects for different
interfaces annually
IoT/M2M think tanks
with leading industry experts during
2014-2015

6. CES 2015, Las Vegas
“All our devices will be
connected in 5 years”
Samsung

7. MWC 2015, Barcelona
"We're going from connecting cars
to connecting the full eco system”
Hans Vestberg, CEO, Ericsson

9. Amount of connected devices
per household
1990 1995 2000 2005 2010 2015 2020

10. KEYPHASES
in the IoT phenomenon

11. Sensors spread to
our surroundings and
connect to internet
Customer value-add

12. Sensors spread to
our surroundings and
connect to internet
Customer value-add
Sensors spread to
our surroundings and
connect to internet
Sensors start to
communicate with
each other and other data
sources
Open data
source
Customer value-add

14. Sensors start to
communicate with
each other and other data
sources
07:00
08:30
13:00
16:45
Sensors spread to
our surroundings and
connect to internet
Sensor networks
anticipate our
needs
Customer value-add

15. Sensors start to
communicate with
each other and other data
sources
Sensor networks
anticipate our
needs
Open data
source
07:00
08:30
13:00
16:45
Sensors spread to
our surroundings and
connect to internet
Artificial
Intelligence makes
our life easier and we
can’t live without our
favorite services
Customer value-add

16. in the future
service
ecosystem
Key ingredients
Visible for
the user
Invisible for
the user
User Experience
Application
Device for
controlling
Brand
Data abstraction
Security & privacy
Communication &
connectivity
Communication
hardware
Data storage
Sensor hardware
Payments
Analytics
Operating system

17. Why is
experience design
so important for IoT
services?

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MIKKO EEROLA
Sensor
IoT sensors are rather uncommon today
18

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MIKKO EEROLA
Sensor
Soon, they will spread
everywhere
19

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MIKKO EEROLA
Standard x
Standard yStandard z
But they won’t necessarily
talk to each other
20

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MIKKO EEROLA
Microphone
Accelerometer
Bio sensor
Magnetometer
Proximity sensor
GPS
Camera
Touch sensor
Temperature sensor
Gyroscopic sensor
Light sensor
And each device may feature a…
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MIKKO EEROLA
Log
Verify
Notify
Communicate
Monitor
Record
Locate
Find
Comfort
Etc.
Control
They may have a task to…
22

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MIKKO EEROLA
Gestures
And are controlled by various interfaces…
23

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MIKKO EEROLA
All this piles up to a…
24
Microphone
Accelerometer
Bio sensor
Magnetometer
Proximity sensor
GPS
Camera
Touch sensor
Temperature sensor
Gyroscopic sensor
Light sensor
+
Log
Verify
Notify
Communicate
Monitor
Record
Locate
Find
Comfort
Etc.
Control
Various
standards
Competing
ecosystems
Large amount
of services

25. Great confusion

26. An overwhelming amount of
notifications
Too many interfaces
Too many apps
Lack of interoperability
Lack of common EXPERIENCE

27. That’s why
experience design
is so important for IoT
services.

28. EXAMPLES

29. New in CES 2020New in CES 2015
• Keeps an inventory of your fridge content
• Keeps the fridge tidy
• Prepares a weekly menu based on the contents of
the fridge
• Buys food online
• Cooks food
• Monitors your health and optimizes your diet
A kitchen
super robot
1
5
3
4
2
6
Mon Tue
. .. ....
.. .. ..
Wed Thu Fri
Prepares a weekly menu and cooks it
for you at your home
Keeps your
fridge filled and
tidy
29 €/M24M contract

30. Driverless car sharing service
Make your car a money maker instead of
cost unit
New in CES 2020New in CES 2015
Sign in & personal setting
DRIVERLESS CAR OWNER
Sign in & personal setting
Service checks automatically
when your car is available
for sharing
USER COMMUNITY
User requests a ride
Your car is rented to user
community
The rental fees are
automatically disbursed to
your bank account
Car authenticates the user
with bio ID and opens the
doors
Car charges the user based
on actual usage and bio ID
The car gives user ratings
automatically based on
sensor data
User can rate the car
1
5
3
4
2
1
5
3
4
2

31. New in CES 2020New in CES 2015
Robot looks after
the pet’s needs.
Senior citizen can
relax and enjoy the
company of a loyal
friend
Pet robot takes care of…
• Daily exercise. Takes the dog
out for a walk and takes care of
the safety of the pet (e.g. traffic
monitoring)
• Feeding. Takes care of daily
needs of the pet. E.g. fills the
food and water bowls and orders
the food from an online store.
• Health monitoring. Monitors
and reports pet’s health
condition.
Pet nurse robot
Gives a lonely senior citizen a chance to
enjoy a company of a pet

32. Improving facility
management productivity
with industrial internet

33. Industrial Internet:
two becomes one
Superior productivity is reached when a
machine communicates with an aggregator and
the aggregator creates meaningful activities.

34. Data is the new oil, but if the oil is not refined and used,
there is no value.
Value creation happens when
a task is completed

35. SOL leaps towards
Industrial Internet
A new, lean approach to be ready for
the data generated by automation
systems and physical spaces.
Vision to create a facility maintenance
service of 2020.

36. Piloting in a tough environment

37. Every second counts