Designing with emotion: a field workbook from Intuit. Immersion is about using emotional design to create awesome customer experiences. The workbook includes
an overview of Design for Delight (D4D), a message from Intuit President and CEO Brad Smith, and immersion activities to complete.
Delight 2015 | Getting Design for Delight Into Your Organizational DNADelight Summit
This presentation was given by Suzanne Pellican of Intuit at Delight 2015 on Oct. 5, 2015.
Close to one third of the U.S. economy flows through Intuit’s payroll, invoicing and tax software. What drove such a dominant software company to reinvent itself into a design-driven 30-year old startup? This story begins in 2006, when Intuit found itself in a terrible position—flattening growth, terrible Net Promoter Scores, and a less than desirable innovation pipeline. Suzanne will tell the story of Intuit’s rebirth by leveraging design at all levels of the company and creating a culture of design thinkers who aim to do nothing short of delighting their customers.
http://delight.us/conference
The Rapid Experimentation Field Guide is a tool to use when applying the design-thinking principles of rapid experimentation to determine how (and if!) your idea aligns with your customers' needs. It’s design-thinking with a splash of lean startup best practices to help you learn how to iterate on your ideas and make better, more successful decisions about evolving your products.
Many organizations struggle to use an approach like design thinking for innovation. Some fear that its open-ended character does not produce actionable outcome, others do not find internal buy-in. We have 6 hands-on tips and strategies how to convince your organization to give it a try.
Design Thinking & Lean UX for Enterprise_UXNightAdam Williams
This is the Design Thinking framework the IBM Bluemix Garage uses to approach enterprise client work. It incorporates IBM Design Thinking, Lean Startup, and Lean UX Methodologies.
It was presented at CascadedSF's UXNight on 2/1/17 as SF Galvanize.
Design thinking is a powerful way to sift through hundreds of ideas in a short period of time.
When applied to social impact, nonprofits can gain the ability of clarity and focus that can be applied to marketing strategies, brand advertising campaigns, and donor engagement.
Special thanks to the AIGA Orlando chapter for allowing me the opportunity to facilitate this design thinking workshop with such an amazing group of individuals.
Delight 2015 | Getting Design for Delight Into Your Organizational DNADelight Summit
This presentation was given by Suzanne Pellican of Intuit at Delight 2015 on Oct. 5, 2015.
Close to one third of the U.S. economy flows through Intuit’s payroll, invoicing and tax software. What drove such a dominant software company to reinvent itself into a design-driven 30-year old startup? This story begins in 2006, when Intuit found itself in a terrible position—flattening growth, terrible Net Promoter Scores, and a less than desirable innovation pipeline. Suzanne will tell the story of Intuit’s rebirth by leveraging design at all levels of the company and creating a culture of design thinkers who aim to do nothing short of delighting their customers.
http://delight.us/conference
The Rapid Experimentation Field Guide is a tool to use when applying the design-thinking principles of rapid experimentation to determine how (and if!) your idea aligns with your customers' needs. It’s design-thinking with a splash of lean startup best practices to help you learn how to iterate on your ideas and make better, more successful decisions about evolving your products.
Many organizations struggle to use an approach like design thinking for innovation. Some fear that its open-ended character does not produce actionable outcome, others do not find internal buy-in. We have 6 hands-on tips and strategies how to convince your organization to give it a try.
Design Thinking & Lean UX for Enterprise_UXNightAdam Williams
This is the Design Thinking framework the IBM Bluemix Garage uses to approach enterprise client work. It incorporates IBM Design Thinking, Lean Startup, and Lean UX Methodologies.
It was presented at CascadedSF's UXNight on 2/1/17 as SF Galvanize.
Design thinking is a powerful way to sift through hundreds of ideas in a short period of time.
When applied to social impact, nonprofits can gain the ability of clarity and focus that can be applied to marketing strategies, brand advertising campaigns, and donor engagement.
Special thanks to the AIGA Orlando chapter for allowing me the opportunity to facilitate this design thinking workshop with such an amazing group of individuals.
Design Thinking in the Real World | Sue Tan and Jeff Scheire | Lunch & Learn UCICove
About UCI Applied Innovation:
UCI Applied Innovation is a dynamic, innovative central platform for the UCI campus, entrepreneurs, inventors, the business community and investors to collaborate and move UCI research from lab to market.
About the Cove @ UCI:
To accelerate collaboration by better connecting innovation partners in Orange County, UCI Applied Innovation created the Cove, a physical, state-of-the-art hub for entrepreneurs to gather and navigate the resources available both on and off campus. The Cove is headquarters for UCI Applied Innovation, as well as houses several ecosystem partners including incubators, accelerators, angel investors, venture capitalists, mentors and legal experts.
Follow us on social media:
Facebook: @UCICove
Twitter: @UCICove
Instagram: @UCICove
LinkedIn: @UCIAppliedInnovation
For more information:
cove@uci.edu
http://innovation.uci.edu/
What Design Thinking Is and How It Is Used in Software DevelopmentSumatoSoft
Design Thinking: what's in a name?
Why it is not about design [only] and how it can facilitate the whole software development process: http://bit.ly/2KXLKbN
GHCI '15 Idea to Iteration: Method to the Madness - Design Thinking WorkshopMydhili Bayyapunedi
Slides from the Design Thinking workshop: Idea to Iteration run at Grace Hopper Conference in Bangalore, India.
The purpose of this session is to help entrepreneurs and intrapreneurs navigate the full-design cycle - from Ideation to Prototyping to Iteration with ease. This is a variation of Stanford d-school’s Design Thinking methodology.
If you would like to use these slides in your presentation, please get in touch with us at @myd @mphaxise
From Intuit's Design for Delight (D4D) resource center on Intuit Labs: the NEXT Tool.
Use this tool when you have a clear, customer-backed vision but still want to experiment with different ideas that ladder up to your established vision.
From Intuit's Design for Delight (D4D) resource center on Intuit Labs: The Visioning Tool.
Use this to help evaluate your ideas and narrow down your focus.
This deck was prepared for the #BASummitSA workshop last year (2017).
Sipho and I were trying to show how easy it is to be more creative as a Business Analyst by incorporating Design Thinking principles, processes and artefacts
Beyond Personas: Creating an Immersive Customer ExperienceIntuit Inc.
Michele Marut, Senior User Researcher and Innovation Catalyst at Intuit, presented at ConveyUX 2014: The Conference for What’s Next in UX.
Find Michele on Twitter (@MicheleMarut) and check out her SlideShare (http://www.slideshare.net/mmarut)!
2nd Annual Design Thinking for Banking and Financial ServicesNicholas Baker
Join leading design thinking experts in banking & finance as they discuss strategies and methodologies on how to create a consumer-centered experience and transform consumer insights into breakthrough products and services.
Intersection18: When a Framework Meets a Roadmap, New Vistas Open - Curtis Mi...Intersection Conference
Presented at Intersection18 Conference - intersectionconf.com
A Dive into Delivering Strategic Value To Business And Customers
Enterprises face constant pressure to innovate on their products and services, while also adapting and evolving their organizational cultures. Despite an array of methods and approaches, there is a disturbing rate of poor performance and an even poorer success rate at balancing innovation across short, medium and long-term time horizons. The need to deliver more products or features and business changes in quicker cycles, has resulted in excessive focus on short-term innovation, and sometimes the delivery of the wrong things faster.
From Caesar to Scientist - Rapid Experiments at IntuitBenBlank
20 Minute presentation from the 2013 Chief Innovation Officer Summit in NYC, highlighting why large organizations should consider learning how to run rapid experiments. If you value lean startup principles, this is a key capability your organization must have. Say hello if you want to know more!
Note: This presentation does not include my audio voice-over.
Catalyst - An Intuit Innovation ExperienceIntuit Inc.
On January 29, Intuit is hosting Catalyst, a small, invitation-only event designed to share the best of what we have learned and are practicing around driving innovation. Seventy-five of our valued business partners and customers will get hands–on training on innovation concepts and techniques that were pioneered by our founder Scott Cook.
http://bit.ly/IntuitCatalyst
"From Design Thinking to Design Doing" Suzanne Pellican's presentation from the O'Reilly Design conference on January 21, 2016 at Fort Mason in San Francisco, CA.
Design Thinking in the Real World | Sue Tan and Jeff Scheire | Lunch & Learn UCICove
About UCI Applied Innovation:
UCI Applied Innovation is a dynamic, innovative central platform for the UCI campus, entrepreneurs, inventors, the business community and investors to collaborate and move UCI research from lab to market.
About the Cove @ UCI:
To accelerate collaboration by better connecting innovation partners in Orange County, UCI Applied Innovation created the Cove, a physical, state-of-the-art hub for entrepreneurs to gather and navigate the resources available both on and off campus. The Cove is headquarters for UCI Applied Innovation, as well as houses several ecosystem partners including incubators, accelerators, angel investors, venture capitalists, mentors and legal experts.
Follow us on social media:
Facebook: @UCICove
Twitter: @UCICove
Instagram: @UCICove
LinkedIn: @UCIAppliedInnovation
For more information:
cove@uci.edu
http://innovation.uci.edu/
What Design Thinking Is and How It Is Used in Software DevelopmentSumatoSoft
Design Thinking: what's in a name?
Why it is not about design [only] and how it can facilitate the whole software development process: http://bit.ly/2KXLKbN
GHCI '15 Idea to Iteration: Method to the Madness - Design Thinking WorkshopMydhili Bayyapunedi
Slides from the Design Thinking workshop: Idea to Iteration run at Grace Hopper Conference in Bangalore, India.
The purpose of this session is to help entrepreneurs and intrapreneurs navigate the full-design cycle - from Ideation to Prototyping to Iteration with ease. This is a variation of Stanford d-school’s Design Thinking methodology.
If you would like to use these slides in your presentation, please get in touch with us at @myd @mphaxise
From Intuit's Design for Delight (D4D) resource center on Intuit Labs: the NEXT Tool.
Use this tool when you have a clear, customer-backed vision but still want to experiment with different ideas that ladder up to your established vision.
From Intuit's Design for Delight (D4D) resource center on Intuit Labs: The Visioning Tool.
Use this to help evaluate your ideas and narrow down your focus.
This deck was prepared for the #BASummitSA workshop last year (2017).
Sipho and I were trying to show how easy it is to be more creative as a Business Analyst by incorporating Design Thinking principles, processes and artefacts
Beyond Personas: Creating an Immersive Customer ExperienceIntuit Inc.
Michele Marut, Senior User Researcher and Innovation Catalyst at Intuit, presented at ConveyUX 2014: The Conference for What’s Next in UX.
Find Michele on Twitter (@MicheleMarut) and check out her SlideShare (http://www.slideshare.net/mmarut)!
2nd Annual Design Thinking for Banking and Financial ServicesNicholas Baker
Join leading design thinking experts in banking & finance as they discuss strategies and methodologies on how to create a consumer-centered experience and transform consumer insights into breakthrough products and services.
Intersection18: When a Framework Meets a Roadmap, New Vistas Open - Curtis Mi...Intersection Conference
Presented at Intersection18 Conference - intersectionconf.com
A Dive into Delivering Strategic Value To Business And Customers
Enterprises face constant pressure to innovate on their products and services, while also adapting and evolving their organizational cultures. Despite an array of methods and approaches, there is a disturbing rate of poor performance and an even poorer success rate at balancing innovation across short, medium and long-term time horizons. The need to deliver more products or features and business changes in quicker cycles, has resulted in excessive focus on short-term innovation, and sometimes the delivery of the wrong things faster.
From Caesar to Scientist - Rapid Experiments at IntuitBenBlank
20 Minute presentation from the 2013 Chief Innovation Officer Summit in NYC, highlighting why large organizations should consider learning how to run rapid experiments. If you value lean startup principles, this is a key capability your organization must have. Say hello if you want to know more!
Note: This presentation does not include my audio voice-over.
Catalyst - An Intuit Innovation ExperienceIntuit Inc.
On January 29, Intuit is hosting Catalyst, a small, invitation-only event designed to share the best of what we have learned and are practicing around driving innovation. Seventy-five of our valued business partners and customers will get hands–on training on innovation concepts and techniques that were pioneered by our founder Scott Cook.
http://bit.ly/IntuitCatalyst
"From Design Thinking to Design Doing" Suzanne Pellican's presentation from the O'Reilly Design conference on January 21, 2016 at Fort Mason in San Francisco, CA.
From Intuit's Design for Delight (D4D) resource center on Intuit Labs: Empathy Map.
Use this tool when you have research you want to understand at a deeper level.
From Intuit's Design for Delight (D4D) resource center on Intuit Labs: Journey Lines.
Use this tool to understand how your customers approach tasks and how they feel about it along the way —understand both their good and bad experiences.
From Intuit's Design for Delight (D4D) resource center on Intuit Labs: 2x2 Narrowing
Use this tool when you have a number of ideas you need to evaluate in order to narrow your focus.
"Lean" Legal: Empowering business teams and companies to rapidly experimentIntuit Inc.
Learn how Intuit has adopted lean practices in an unlikely place - its legal department – by adopting a "getting to yes" mindset that enables innovation rather than hinders it.
This white paper describes how the Intuit legal team developed a set of guidelines designed to enable product teams to run multiple types of experiments without prior legal review – as its own internal experiment.
7 Learnings About Call Conversions (From 7 Marketing Leaders)DialogTech
We spoke with 7 marketing leaders about call conversions. What we discovered was eye-opening. Leaders from Esurance, Expedia, LendingTree, Goddard School, LegalZoom, and more shared with us the unexpected impact call conversions have had on their business.
Learn how to generate content ideas for your business and set an effective content marketing strategy from Darla Brown, TKG.com's content marketing strategist.
Improve Advertising ROI Using Call TrackingDialogTech
Want to get head start maximizing your advertising ROI ?
Get insights into how you can boost advertising ROI up to 400%, capture 30% more leads and negotiate better advertising rates using cold, hard data.
What will you learn?
What lead type is most valuable to most sales organizations?
How to measure response rates with a call-to-action of “call us”
Examples of how to demonstrate ROI, optimize ad spend & increase lead flow
Brand Box 1 - Know Your Business - The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 1 - Know Your Business 2. Credits 3. Contents 4. Introduction 5. Introduction 6. The Authors 7. Who do they work for? 8. How To 9. User's Guide 10. Actions from insights 11. An apology 12. Getting started 13. Familiarity exercises 14. Flip flop 15. Raw creativity 16. Infinity stairs 17. Necker cube 18. Are you sure of what you see? 19. Are you sure cont... 20. Are you sure cont... 21. Actions from insights 22. Let's get started 23. A bit about brands 24. What is a brand 25. A brand is more than just the product 26. Apple 27. Brands are like clothes hooks 28. Why brand building is so important 29. Brand building 30. Why bother? 31. Commitment beyond belief 32. Lovemark theory 33. Why do people need brands 34. 5 Ways brands can influence consumers 35. Identical products seeming different 36. Positive expectations 37. Inspire loyalty 38. Influence the price 39. The bad news 40. What are some brands in your world 40. So how do I build a brand? 41. Brand Roles 42. Roles cont... 43. Roles cont... 44.Glossary of terms 45. Brand Experience 46. What does brand experience mean 47. Functional benefits 48. Emotional benefits 49. Experience: Functional and emotional 50. Positioning and value propositions 51. Welcome to jargon land! 52. Features, value propositions and positioning 53. Features, benefits and Implications 54. How do you provide value 55. Value proposition 56. What do you do with value propositions 57. Example: Impulse 58. Example: Jaguar 59. Positioning: The battle for your mind 60. Brand Identity and positioning 61. The battle for the mind 62. Effective positioning 63. Positioning principles 64. Positioning: USP and ESP 65. USP: What is it? 66. ESP: What is it? 67. Example: Kleenex 68. Positioning: How is it done? 69. Developing a brand position 70. Positioning principles 71. Positioning: Work over time 72. BMW Case study 73. BMW The ultimate driving machine 74. Be relevant 75. Challenger brands 76. Positioning as a challenger brand 77. Positioning as a challenger brand 78. Positioning traps 79. Positioning pitfalls 80. Repositioning 81. Minds are hard to change 82. Brand Archetypes 83. Brand Archetypes 84. Brand Archetypes 85. The 12 archetypes 86. The 12 cont... 87. The 12 cont... 88. Brand Archetypes 89. Brand Archetypes 90. 3-Step tool to finding your archetype 91. 3- Step tool cont... 92. An archetype example 93. Additional archetypes 94. Additional archetypes 95. What do I do with my archetype 96. Naming brands 97. Names names names 98. The power of the name 99. The ear and the eye 100. How the ear failed 101. So how do you choose a good name 102. Give a dog a good name 103. Brand protection and strength 104. Protecting your value 105. Real brand value 106. Brand strength 107. Value to customers 108. Short term benefit and long term risk 109. Brand extensions 110. How strong is my brand 111. Leveraging your brand 112. Types of extensions ...
How to think like an entrepreneur involves a ton of stuff...way too much stuff! Welcome to my brain dump of skills and traits and all kinds of magic that make an entrepreneur successful.
One of the secrets to being successful in business, regardless of whether you want to be an intrapreneur or an entrepreneur, is design thinking. We must empathize with our audience, listen to them, gain insights from them, develop our product roadmaps around their feedback & continuing to rinse & repeat.
In addition to design thinking, we must understand the blueprint of our business, and that is capturing the high level points in the form of a business model canvas. It may seem academic, but it is truly helpful to make sure you understand & can describe your business to others in a succinct fashion. Love it or hate it...it's helpful!
Lastly, we must all understand the buyer of our products and services so we know how to paint a picture around who to talk to when it comes to gaining audience insights, capturing the insights & keeping them fresh in our mind when we go to market.
Is this deck messy and jumping around a bit? Maybe, but I swear there's a method to the madness.
Repost: Studio D's 100 Questions for the Young CreativeLauren Serota
We spent a year listening to creatives across the design industry, and generated a list of 100 questions we wished we'd known at the beginning of our career. Designed both for self reflection and to cut through hiring-process gloss, they start out innocently enough but quickly cut to the chase.
We spent a year listening to creatives across the design industry, and generated a list of 100 questions we wished we'd known at the beginning of our career. Designed both for self reflection and to cut through hiring-process gloss, they start out innocently enough but quickly cut to the chase.
A brand is not your logo. A brand is not your identity. A brand is not a product.
A brand is a person’s gut feeling about a product, service, or organization. Brands are now defined by individuals, not companies or markets. It’s a gut feeling because people are emotional, intuitive beings and make decisions based upon those feelings. So, it’s not what you say it is, it’s what they say it is.
What's at a core of an organisation as big as the Erasmus Student Network? A section.
And what's the core of a section? It's its brand.
A workshop held for Erasmus Student Network.
The Minimum Loveable Product: Go Beyond the Minimum Viable ProductDialexa
Minimum Viable Products (MVP) rarely make "good" products. We discuss an alternative: the Minimum Loveable Product. In the world of platform engineering, coordinating your software (and perhaps hardware teams) to deliver a valuable product that your target audience will use is critical to success.
http://by.dialexa.com/beyond-the-minimum-viable-product-why-you-should-build-a-minimum-loveable-product
Utopia is an original brand and scenario planning tool devised by me as the Strategy lead at Clique CG. This framework helps agencies and brand teams in coming up with strategic brand ideas and creatives routes through collaborative group ideations.
For doing an Utopia session for your brand or to see an example of how this tool helps, please get in touch.
State of Small Business – Growth and Success ReportIntuit Inc.
In an effort to better understand how small businesses approach growth and how those views impact their operations and planning, Intuit QuickBooks released the “State of Small Business – Growth and Success” report.
Check out the results to learn more!
Working for yourself shouldn’t mean the odds of success are stacked against you. QuickBooks is committed to small business success with a comprehensive set of business tools that do the hard work for you – leveraging the latest in AI and emerging technologies to create a platform that evens the odds for small business owners.
In an effort to better understand the behaviors, attitudes and cash flow challenges experienced by small businesses and self-employed professionals around the world, Intuit QuickBooks released the “The State of Small Business Cash Flow” Report.
Entrepreneurs and small business owners are on the front lines, navigating the realities of automation. And they have unique advantages. The very fact that they are small and nimble makes small businesses well suited to the realities of the 21st century economy. They are able to quickly adapt, take advantage of new opportunities, and to pivot to serve customer expectations in a rapidly changing world.
To better understand how small businesses are adapting to the age of AI, Intuit conducted a survey examining attitudes towards automation technology today as well as perceptions on how automation technology will impact their business and lives over the next 5 years.
Get financially Fit: Tips for Using QuickBooksIntuit Inc.
When you're running a business, the last thing you want to be worried about is wasting time trying to figure out how to do your accounting. Join a QuickBooks product expert as she shares best practices for simplifying your day-to-day accounting and truly getting the most out of QuickBooks as a small business owner.
SEO, Social, and More: Digital Marketing for your BusinessIntuit Inc.
Every business owner wants to attract more customers, convert prospects to sales, and get more referrals from customers. Attracting the right customers to "sell and wow" will help your business bring in more sales and better your bottom line.
Why Building Your Brand is Key to Getting CustomersIntuit Inc.
Building and establishing your small business or personal brand can be challenging if you don’t know where to start — or how to compete with larger, recognisable brand names. Mick Spencer, founder and CEO of ONTHEGO SPORTS, has grown OTG into a leading Australian sporting goods brand by building deep customer intimacy through listening to customer needs and building personalised products.
Get Found Fast: Google AdWords Strategies for GrowthIntuit Inc.
Simply just having a website isn't enough to attract customers to your business — you must also ensure that people can actually find you amidst all of the noise online. Google AdWords is a cost-per-click advertising platform that will get more people to your website and allow you to advertise to new customers.
This session will help you deepen client relationships so they never dream of going to anyone else.
Attendees will learn where they have gaps in their client relationships or with providing services, and will leave with a specific plan to fill the gaps and transform client relationships for good.
It’s a given that the work that Accounting firms do today will look very different in the future. New technologies are emerging that will allow practitioners to gain efficiencies and uncover insights in ways that are not possible now, and firms will need to adopt very different methods to attract and retain great talent and keep relationships with clients healthy and strong. At the same time, competition will come from all sides and the firms that can deliver services in a way that clients need and want will be the ones that survive. Chris Hooper, The Accounting Futurist, will examine the major trends that are likely to disrupt practices in the next decade, and will identify steps that firm owners of all sizes can take now to ensure their firm not only survives, but thrives in the exciting new world of tomorrow.
The digital age requires you to evolve the tools and technologies you use. With this evolution, the old pricing methods don’t work anymore.
In this research-based session, Trent McLaren will share key pricing strategies designed to ensure you thrive in the digital age.
Advanced QuickBooks Online - Handling Tricky TransactionsIntuit Inc.
QuickBooks Online is the world’s most popular cloud accounting program, with over 1.8 million companies using it every day to manage their businesses.
This session will focus on how to handle tricky transactions such as Customer Deposits, Loan accounts, Dishonored Cheque ’s and much more. If you have been using QuickBooks Online for a while, this is a session not to be missed.
A full handbook will accompany the session so that attendees can replicate the tricks when they get back to their offices.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
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Intuit’s #1 Core Capability “Design for Delight” is about evoking positive
emotion throughout the customer journey, by going beyond customer
expectations in delivering awesome product experiences that people
want to tell the world about. Design for Delight principles are practiced
throughout the company, and have become Intuit’s #1 core capability.
WHAT IS D4D?
2
2
3. 3
A message from Brad Smith, President and CEO
INNOVATION AT INTUIT
This new landscape presents all of us with both great opportunities and great challenges.
Many of the most innovative companies are transitioning to an experiment driven culture,
where it is not the opinion of the highest paid person in the room that drives key deci-
sions, but the data derived from experiments. In this new data-driven world, the role of
leader is changing. No matter what you do or where you do it, strong innovation skills are
a critical part of the modern workplace.
At Intuit, we have experienced this first hand. The tools and techniques you will learn to-
day have helped turbocharge our own innovation culture, inspire our employees and ulti-
mately delight our customers.
Our hope is that when you leave today, you will be armed and inspired with a new set of
skills to lead innovation in your own organizations. So roll up your sleeves and enjoy your
day innovating the Intuit way!
Brad
You are part of a select group invited to participate in this event.
We are excited you are here and excited to share our approach
to innovation with you, our partners and friends.
Today, we are living in a world where the pace of change is not
evolutionary, but revolutionary. As the world becomes more
global and more connected, new models and methods are re-
shaping the way we do business across industries and cultures.
3
4. 44
IN A NUTSHELL
Immersion is about using emotional design to create awesome customer
experiences.
WHAT WE’LL COVER
The workshop is designed to help you:
• Define what your product or service is and what it stands for.
• Uncover and shape what others perceive it as.
• Get at the root of human emotion, experience, and motivation in service
to molding your product to become something incredibly unique.
GOAL
To learn the mechanics behind and the importance of emotion in designing
a holistic, end-to-end experience.
WHO IT’S FOR
Whether you’re on your own or entrenched on a team, Immersion is for
entrepreneurs and innovators, small business owners and government em-
ployees, non-profits and people looking to jump start an idea—and every-
one in between.
4
5. 5
GET OUT OF THE BUILDING
One of the best ways to learn is immerse yourself in an experience, whether it’s online (here’s looking at you, gam-
ers) or in real life (think Disney). Today we’re going to get out of the building and visit a couple of different places to
study what type of experience they create for their customers. (Rain plan, because you should always have a back
up plan: visit websites and products online.)
An experience starts from the moment
someone interacts with your company
or your product. It can be as soon as
someone steps steps into your store or
visits your website, or when they first
see a commercial or a tweet. When-
ever they’re first aware of what you
do—and how you do it.
By looking at both companies or prod-
ucts who are in your field and those
outside your area of expertise you can
both be inspired by and learn from
others. This includes everything from
color choice on the signs to what type
of music (if any) is played.
Imagine if you walked into your local grocery store and they gave you chocolate and champagne upon arrival. Or as
you shopped in your local hardware store they dimmed the lights and blasted “Enter Sandman.” (Metallica, if you’re
reading this, we dig you. Really.) How would that make you feel? What kind of experience are they striving to cre-
ate?
As the saying goes, the devil’s in the details. Throughout this workshop, you’ll learn step-by-step how to create how
Intuit approaches creating memorable experiences. We’ll share how we’re inspired to think differently about the
challenges we face and how we approach them.
6. 66
By observing what things look, feel, and sound like, you’ll be able to distill the underlying learnings to your own
product, service, small business, or budding side gig idea.
Answer the following questions regarding your visit to 2 assigned places. Everyone should fill out a sheet (on
their own). It’s great to talk about your observations, but please hold off on synthesizing or pulling out key in-
sights until we regroup as a team.
YOUR NAME:
ACTIVITY
INSTRUCTIONS
NOTES
1st Site Visit Location:
2nd Site Visit Location:
TIME (35min):
TIME (35 min):
• Give yourself 5 minutes before you enter each location to fill out the pre-experience questions.
• Take 5 minutes at the end of each location to fill out the post-experience questions.
• Meet back at
GET OUT OF THE BUILDING
7. 7
Location 1
NAME OF LOCATION:
What words do you think customers
associate with the brand name?
Describe the benefit they provide to customers?
(Can be rational or emotional).
PRE-EXPERIENCE
What is the expectation based on? (Marketing,
brand, friend told you, stigma of profession).
Did the experience meet your expectations?
Why or why not?
How did your experience align to the image they
project to the world? How does this help them
differentiate themselves from their competition?
POST EXPERIENCE
Thinking of your experience, how could you apply
aspects of the experience to other businesses?
8. 88
TASK 1: Act like a CUSTOMER – how do you feel
about the sale items that are presented? Does the
store have a natural flow? What about the store
helps to convey its brand/image? Are those things
accomplishing their goal?
DURING EXPERIENCE
TASK 2: Observe the SALES STAFF – are they
accurately representing the brand/image the store
is trying to promote? How so / not so?
TASK 3: Pretend you are the OWNER – are
you proud of the store/brand that you created?
What are you most proud of? What do you
think you could do to better your store/image, if
anything?
Location 1
Describe your impressions during your visit:
How did you feel?
What were delighters?
What were some concerns/problems?
10. 1010
Location 2
NAME OF LOCATION:
What words do you think customers
associate with the brand name?
Describe the benefit they provide to customers?
(Can be rational or emotional).
PRE-EXPERIENCE
What is the expectation based on? (Marketing,
brand, friend told you, stigma of profession).
Did the experience meet your expectations?
Why or why not?
How did your experience align to the image they
project to the world? How does this help them
differentiate themselves from their competition?
POST EXPERIENCE
Thinking of your experience, how could you apply
aspects of the experience to other businesses?
11. 11
TASK 1: Act like a CUSTOMER – how do you feel
about the sale items that are presented? Does the
store have a natural flow? What about the store
helps to convey its brand/image? Are those things
accomplishing their goal?
DURING EXPERIENCE
TASK 2: Observe the SALES STAFF – are they
accurately representing the brand/image the store
is trying to promote? How so / not so?
TASK 3: Pretend you are the OWNER – are
you proud of the store/brand that you created?
What are you most proud of? What do you
think you could do to better your store/image, if
anything?
Describe your impressions during your visit:
How did you feel?
What were delighters?
What were some concerns/problems?
Location 2