This document summarizes information from a digital summit on empowering conversations in a digital landscape hosted by DialogTech. It discusses how digital advertising spending is shifting to mobile, the growth of mobile marketing, and how mobile impacts the consumer purchase journey. It then introduces DialogTech as a pioneer in call attribution and conversion technology. Their Voice360 platform provides call attribution, routing, analytics and integrations to help companies optimize marketing ROI from phone calls. Customer testimonials are provided on how DialogTech has helped companies increase leads, scale search marketing, and decrease cost-per-conversion.

1. DialogTech
Digital Summit:
Empowering Conversations
in a Digital Landscape
WELCOME TO THE

2. Transforming commerce by helping
businesses unleash the power
of conversation to optimize marketing, grow
sales and delight customers.
OUR MISSION

3. Source: eMarketer 2015, BIA/Kelsey 2015.
$67B
MARKET FORCES
Digital ad spend will
surpass $67 billion
this year (up 15%
from 2015)
108B
Mobile marketing
will drive over 108
billion phone calls in
2016 to US
businesses
62.6%
Two-thirds of digital
ad spend will target
mobile in 2016

4. Mobile is breaking the model
Source: eMarketer, Pew Research Center.
US Digital Ad Spending, 2014-2019
$30.54 $27.67 $25.08 $24.60 $26.49 $28.21
$19.15
$30.45
$42.01
$50.84
$57.95
$65.49
2014 2015 2016 2017 2018 2019
Desktop Mobile
[39%]
[52%]
[63%]
[67%]
[69%]
[70%]
70%
of all digital ad
spending will be
mobile by 2019.

5. Excellence in Digital Marketing
and Conversion

6. Consumers today convert via four channels, and
mobile impacts each one
Sources: Facebook IQ (2015), Google (2015), BIA/Kelsey (2015).
45%
of all shopping journeys
contain an
action on
mobile.
40%
of smartphone users
who research on mobile
websites go on to
purchase on
a desktop.
82%
of smartphone users
say they
consult their
phones
on purchases they’re
about to make in a store.
Digital
marketing ads
will drive
108 billion
calls
to US business this year.

7. Conversation is human nature
Source: BIA/Kelsey.
0
20
40
60
80
100
120
140
160
2014 2015 2016 2017 2018 2019
Search Display Social Landing pages
Call Volume By Channel
(billions)
161.9
145.5
129.1
108.1
93.3
75.8
114%
increase in inbound
calls between 2014
and 2019.

8. Forward Thinking Strategy

9. DialogTech is a pioneer in call attribution and conversion
CONVERSATION MINUTES
1.5 billion +
ENTERPRISES, DIGITALAGENCIES, &
FAST-GROWING COMPANIES
5,000+

10. THE VOICE360® PLATFORM
End-to-end call attribution and conversion
for data-driven marketers.
Call Attribution
& Analytics
Optimize
marketing ROI
from every
channel.
Hosted
IVR
Automatically
qualify callers
before passing
to sales.
Contextual
Call Routing
Personalize call
routing to
convert more
callers to sales.
Spam
Prevention
Block unwanted
spam calls from
disrupting your
business.
Conversation
Insight
Improve marketing
using actionable
insights from actual
conversations.
Integrations
Combine call
attribution with online
data for closed-loop
reporting.

11. Customer Journey Excellence

12. Sylvan has nearly increased leads
by over 33% from search
marketing – all while keeping cost
per lead flat.
We are extremely pleased with
how much we’ve been able to scale.
SETH LUECK | SYLVAN LEARNING
SENIOR ONLINE MARKETING & SEM MANAGER

13. 62%
CUSTOMER CALLS ARE VALUABLE
CONVERSIONS
of people find it
extremely/ very
important to be
able to call during
the purchase phase.
66%
of sales managers
rate phone leads as
excellent, more than
any other lead type.
10X
Calls convert to
revenue 10x more
frequently than web
form fills.
Source: Google, BIA/Kelsey.

14. Excellence in Digital Marketing
and Optimization

15. Calls are the hardest conversions to track
Paid Search Example:
?What campaign/keyword drove the call?
Which pages were viewed before calling?
Who took call? What was said?
Did it convert to revenue?
A prospects runs a search on their
smartphone, clicks your ad, and
calls to engage.
Can’t attribute caller
back to search engine,
keywords, ad, or
landing page.
Can’t attribute lead
(and resultant pipeline
and revenue) to paid
search spend.
Can’t prove how your
marketing dollars are
helping to generate
revenue.

16. Get the same valuable data for (and control over) calls
as you do clicks
You can attribute leads,
pipeline, and revenue
from calls to the right
marketing source.
Attribute caller to exact
marketing source (keyword,
search, ad, web session).
Get complete
understanding and control
of call channel.
Works for any marketing
source (search, social, display,
email, video, offline).
You control where
the call is routed
and capture the
conversation.
You know who the
caller is, where they are
calling from, and when.

17. We’re tracking thousands of calls every
month from paid search.
We have decreased cost-per-conversion
by 10% while generating 83% more
calls and 71% more bookings.
It’s been amazing.
MAYA SPRING | HOTELSCORP
MANAGER OF INTERNET MARKETING

18. Exceptional Agency Growth