This document provides information about Argus, a brand consulting and marketing insight company based in Istanbul, Turkey. It summarizes Argus' services and approach. Argus believes in continuous learning and developing creative strategies. They have a team of consultants and insight specialists. They offer services including brand development, rebranding, customer experience design, and marketing insights. Their goal is to help clients develop better business through deeper customer insights and strategies that increase brand value and customer experience. They have various proprietary research models and workshops focused on innovation, branding, and marketing to specific demographics.

1. Bright ideas for
winning brands
for more information give us a call
or contact us.

2. 2 Bright ideas for winning brands
WE ARE A BRAND CONSULTING AND MARKETING
INSIGHT COMPANY
Founded in 2006 in Istanbul, Argus has become one of the leading
brand consulting companies in Turkey. Why? Because we believe in
continuous learning. We are never satisfied with mediocre solutions
and keep looking for ways until we come up with the best strategy
that surely brings the best business results.
Our most valuable asset is our team. We are all curious, bold and
creative idealists. Our love for our job is the main driver behind our
success. We believe we need to look out of the box to disrupt the
paradigms, uncover the hidden opportunites and design bright
strategies.

3. 3 Bright ideas for winning brands
A HIGH CALIBRE TEAM JOY TO WORK WITH
Bora Alçı – Founder, Consultant (brand strategies)
Yiğit Şimşek – Consultant (sales and operations)
Emre Bağdat – Consultant (brand communication and engagement)
Deniz Şimşek – Insight services (behavioral psychology)
Nursel Çokyaşar – Insight services (moderation and reporting)
İpek Alçı – Insight services (moderation)
Macide Şahinbolat – Insight services (moderation)
Filiz Öztürk Insight services (moderation)
Betül Altunsu - Insight services (analysis and reporting)
Ezgi Koçyiğit - Insight services (analysis)
Güneş Orel - Support

4. Bright ideas for winning brands
WE ARE BRAND STRATEGISTS.
We offer brand development, re-branding, customer
experience design and marketing insight services to
brands across all industry sectors. Internationally and
locally.

5. IS YOUR BRAND REALLY SUCCESSFUL?
We believe that success of a brand comes from its power of enabling
its customers. A brand as an “enabler” helps its users to feel the way
they want to feel. It is an experiential transformation. When making
decisions, people pick the alternative which promises them feel the
way they would like to feel, that even our most rational decisions are
overshadowed by our feelings. We explore and value the role that
emotions hold for your market, and how they may be put in charge
of your brand. It's not how consumers feel about your brand. It's
about how your brand makes them feel.
Bright ideas for winning brands

6. OUR JOB IS TO HELP YOU DEVELOP A BETTER BUSINESS
Better business is all about better results. Better share of market, better
sales, better profitability and better sustained business with more
loyal customers,
Better results require a better strategy and a better strategy requires
deeper marketing insights unlocking your brand’s growth potential.
With the help of our unique consumer research techniques, we
uncover deeper customer insights and use them for building a brand
delivering more value and experiential transformation to its
customers.
Bright ideas for winning brands

7. CUSTOMER’S MIND IS YOUR TREASURE CHEST
We have developed unique ways to go deeper in people’s minds
and unearth hidden insights which can unlock growth potential and
mobilize a brand. Our patented insight techniques are excellent tools
to find answers to even the toughest business challenges.
Bright ideas for winning brands

8. MIND-DECODER®
Mind-Decoder® is a patented research model developed by Argus with a
group of psychologists, sociologists and marketers to serve best for the
needs of the decision makers in any business industry. Deploying unique
interviewing techniques to search the depths of the sub-conscious and
special analysis techniques to unearth hidden drives and motivations, Mind-
Decoder® is truly a unique tool to provide actionable next steps even to
the toughest business challenges.
Mind-Decoder® decodes emotional mechanism of brand affiliation on your
category and provides winning strategies exploiting it to lever your brand.
For full model presentation please contact us.
Bright ideas for winning brands

9. OBSERVOR®
Observor® is an excellent tool for mapping your customer experiences with
your category and your brand. Deploying ethnographic observation
coupled with TEMP®, Argus’s brand experience management program,
Observor® reveals customers’ brand engagement patterns and highlights
moments of truth to be used for creating better brand relevance.
For full model presentation please contact us.
Bright ideas for winning brands

10. INNOVATION CLINIC®
Innovation Clinic® is a unique disruption technique which helps you co-
create innovative ideas with your customers, vendors and employees.
For full model presentation please contact us.
Bright ideas for winning brands

11. BRAND BIG IDEA WORKSHOP
Your brand is, YOUR BIG IDEA that makes you earn money while making
people happy.
With disruptive questioning techniques, our Brand Big Idea workshop helps
you discover YOUR BRAND’S BIG IDEA together with your entire team in only
one day.
For more information please contact us.
Bright ideas for winning brands

12. MARKETING TO WOMEN WORKSHOP
“There has been a shift in marketing focus over the last few years. Women
are now not simply spenders but increasingly earners, too.” Amar Zahid
The aim of this one-day program is to introduce you the concept of being
a woman. Moreover, the program intends to help you see the motives
behind female behavior by using local and global examples, to
understand women’s feelings, thoughts and behavior through practical
examples and lastly, to research the opportunities that can lead your
company to use more effective marketing methods towards women.
For more information please contact us.
Bright ideas for winning brands

13. MARKETING TO MEN WORKSHOP
“Simplicity is the ultimate sophistication.” Leonardo da Vinci
The aim of this one-day program is to introduce you the concept of being
a man. Moreover, the program intends to help you see the motives behind
male behavior by using local and global examples, to understand men’s
feelings, thoughts and behavior through practical examples and lastly, to
research the opportunities that can lead your company to use more
effective marketing methods towards men.
For more information please contact us.
Bright ideas for winning brands

14. MARKETING TO KIDS WORKSHOP
Children love and want to be loved and they very much prefer the joy of
accomplishment to the triumph of hateful failure. Do not mistake a child for
his symptom.” Erik Erikson
The aim of this one-day program is to introduce you the concept of being
a kid. Moreover, the program intends to help you see the motives behind
kids’ behavior by using local and global examples, to understand kids’
feelings, thoughts and behavior through practical examples and lastly, to
research the opportunities that can lead your company to use more
effective marketing methods towards kids.
For more information please contact us.
Bright ideas for winning brands

15. OUR CONSULTING CLIENTS
Arçelik
Beko
Coca-Cola
Dacia
Digiturk
Efes Pilsen
EnerjiSA
Finansbank
İnci Deri
Kcell
Koçnet
Koton
Lezzet A.Ş.
Bright ideas for winning brands
Mebe Construction
Ncell (Telia Sonera Nepal)
Pepsi-Lipton Intl
Renault
Sütaş
Schwarzkopf
Sabancı Holding
Turkcell
Ucell (Telia Sonera Uzbekistan)
Vakko – W
Volkswagen

16. OUR INSIGHT CLIENTS
Bright ideas for winning brands
3M
Arçelik
Beko
Beta Ayakkabı
Beymen
Coca-Cola
İnci Deri
Johnson Cilag
Digiturk
Efes Pilsen
EnerjiSA
Finansbank
Frito Lay
Hayat Kimya
Hillside
Koton
Kraft /Mondelez
Lezzet A.Ş
McCafé
McDonald’s
Mey İçki /Diageo
Migros
Ncell
Nestlé
Okan University
Om Medya
Pepsi-Lipton Intl
Real
Renault
Roche
Star TV
Tergan
Turkcell
Turkcell Superonline
Ucell
Ülker
Vakko
YKM