Intuit Case Analysis
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Marketing Management Internship under Prof. Sameer Mathur. INTUIT - develops and sells financial and tax solution software. Revolutionize people’s lives by solving their important business and financial management problems. Quicken- best-selling finance product. QuickBooks – a bookkeeping and payroll software. TurboTax – a tax preparation software program. Site Visit – learn about working environment of products by individual visits. - Lab Study – tests new ideas and products by inviting consumers to labs. - Remote Study – shows new designs to its consumers over internet -On-going Extensive Research Study with the institute to learn for the future. Increasing its presence on social networking sites like twitter, Facebook etc. Blogging to drive business.
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Intuit inc marketing management case study
Intuit Inc. develops financial and tax software such as Quicken, QuickBooks, and TurboTax. Founded in 1983, Intuit focuses on small businesses, accountants, and individuals. The company revolutionized people's lives by solving important business and financial problems. Intuit uses extensive customer research to understand needs and develop easy-to-use products that create satisfied, loyal customers, leading to the company's success through word-of-mouth marketing.
Intuit Case Study
Intuit is an American software company headquartered in California that develops financial and tax preparation software. It employs over 8,200 people. Intuit is known for its high focus on research and development and creating user-friendly products based on customer needs, resulting in loyal customers. However, it faces threats of intense competition and economic slowdowns. Intuit's success is attributed to its aggressive customer research through visiting customers' homes and incorporating customer feedback into products, which helped it gain significant market share over Microsoft's competing product and remain the leader in its industry.
Intuits ppt
Intuit Inc. is a software company that develops financial and tax preparation software. It was founded in 1983 and is headquartered in California. Some of its most popular products include Quicken, QuickBooks, and TurboTax. The company has over 7,700 employees. Intuit has been very successful due to its strong focus on research and development, creating products that meet consumer needs. It spends significantly on consumer research to understand how customers use its products and what they want from new products. This focus on customers has helped Intuit adapt and remain a leader in its industry.
Intuit case study
Intuit Case Study presented by: Manu Pant
1. What is Intuit?
Intuit Inc. is an American software company that develops financial and tax preparation software and related services for small businesses, accountants and individuals.
2. Founders: Scott Cook, Tom Proulx
3. Products:
• Turbo Tax
• Quickbooks, Quicken
• Mint
4. SWOT Analysis
• STRENGTH: user friendly products, Focus on R&D, loyal customers, Strong brand name, Presence in developing countries.
• WEAKNESSES: High R&D expenses, unable to expand in geographical market
• OPPORTUNITIES: Strategic acquisitions, New US Tax credit policy, focus on small businesses
• THREATS: Increasing competition, Less manufacturing distribution channels
5. Marketing Strategy: Focus on customer needs and satisfaction, Great focus on R&D, High wuality and innovative products
6. Market research: Process: Define problem->Develop research Problem-> collect information->Analyze information->present findings->Make the decision
7. Microsoft money vs Intuit Quickbooks:
• 1988- Quicken got popular
• Quick growth for Intuit
• Microsoft created Microsoft money
• Microsoft tries to buy Intuit for $2 billion
• Deal blocked by Justice Department.
• Microsoft has stopped its Microsoft money now!
8. Why are consumer research and design thinking so critical to Intuit’s success?
• Satisfied customer
• Promotion through social media
• Forecasting global trends
9. What are the challenges Intuit faces in the near Future?
• Meet customer needs
• Necessarily deliver quality products
• Great competition
• Protect legacy of quicken
10. How important are Intuit’s products for mobile devices?
• Saves time
• Cost benefit
• Increases production
11. Summary
12. Disclaimer
Intuit Case Study Marketing Management
Intuit Inc. is a software company that develops financial and tax preparation software. It has over 8,200 employees. Some of its popular products include Quicken, QuickBooks, and TurboTax. Intuit focuses heavily on research and development to ensure its products meet consumer needs. It spends significant time and money on consumer research each year to understand how customers use its products and feel about them. This research helps Intuit keep up with changing customer needs and technology. When Microsoft stopped developing its competing Money software in 2009, Intuit became the clear leader in personal finance software. However, Intuit will need to continue its focus on research and innovation to maintain its leadership position and avoid the same fate as Microsoft Money.
Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) - Case Analysis
Nestle Refrigerated Foods (NRFC) was considering extending its successful Contadina pasta brand into refrigerated pizza. It had two options for the pizza product: "Pizza with Toppings" or "Pizza Only". Research showed the "Pizza with Toppings" concept was more popular with consumers but pricing may be too high. NRFC followed guidelines to develop new products through idea generation, testing, and evaluation. While the large pizza market presented an opportunity, launching the product required addressing challenges of price positioning and competition from Kraft.
The Infant Formula Controversy
Nestle faced accusations over marketing infant formula in the Third World. Critics charged that aggressive marketing discouraged breastfeeding, contributing to malnutrition and death. While Nestle defended its practices, it ultimately adopted new policies in line with WHO recommendations, including limiting advertising and promoting breastfeeding. The case highlighted corporations' responsibilities in considering public health and cultural factors when operating globally.
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El Bulli restaurant is known for innovation in molecular gastronomy and creating surprising new dining experiences for customers. It has a limited capacity and operates only part of the year to focus on research and development. The creative team of 8-9 minds works to develop new tastes, textures, and ways to awaken the senses. Their goal is to achieve the unthinkable through creativity in cooking and introducing emotions through food. They use high-tech equipment and their research laboratory to completely reinvent the menu each year.
Recommended
Intuit inc marketing management case study
Intuit Inc. develops financial and tax software such as Quicken, QuickBooks, and TurboTax. Founded in 1983, Intuit focuses on small businesses, accountants, and individuals. The company revolutionized people's lives by solving important business and financial problems. Intuit uses extensive customer research to understand needs and develop easy-to-use products that create satisfied, loyal customers, leading to the company's success through word-of-mouth marketing.
Intuit Case Study
Intuit is an American software company headquartered in California that develops financial and tax preparation software. It employs over 8,200 people. Intuit is known for its high focus on research and development and creating user-friendly products based on customer needs, resulting in loyal customers. However, it faces threats of intense competition and economic slowdowns. Intuit's success is attributed to its aggressive customer research through visiting customers' homes and incorporating customer feedback into products, which helped it gain significant market share over Microsoft's competing product and remain the leader in its industry.
Intuits ppt
Intuit Inc. is a software company that develops financial and tax preparation software. It was founded in 1983 and is headquartered in California. Some of its most popular products include Quicken, QuickBooks, and TurboTax. The company has over 7,700 employees. Intuit has been very successful due to its strong focus on research and development, creating products that meet consumer needs. It spends significantly on consumer research to understand how customers use its products and what they want from new products. This focus on customers has helped Intuit adapt and remain a leader in its industry.
Intuit case study
Intuit Case Study presented by: Manu Pant
1. What is Intuit?
Intuit Inc. is an American software company that develops financial and tax preparation software and related services for small businesses, accountants and individuals.
2. Founders: Scott Cook, Tom Proulx
3. Products:
• Turbo Tax
• Quickbooks, Quicken
• Mint
4. SWOT Analysis
• STRENGTH: user friendly products, Focus on R&D, loyal customers, Strong brand name, Presence in developing countries.
• WEAKNESSES: High R&D expenses, unable to expand in geographical market
• OPPORTUNITIES: Strategic acquisitions, New US Tax credit policy, focus on small businesses
• THREATS: Increasing competition, Less manufacturing distribution channels
5. Marketing Strategy: Focus on customer needs and satisfaction, Great focus on R&D, High wuality and innovative products
6. Market research: Process: Define problem->Develop research Problem-> collect information->Analyze information->present findings->Make the decision
7. Microsoft money vs Intuit Quickbooks:
• 1988- Quicken got popular
• Quick growth for Intuit
• Microsoft created Microsoft money
• Microsoft tries to buy Intuit for $2 billion
• Deal blocked by Justice Department.
• Microsoft has stopped its Microsoft money now!
8. Why are consumer research and design thinking so critical to Intuit’s success?
• Satisfied customer
• Promotion through social media
• Forecasting global trends
9. What are the challenges Intuit faces in the near Future?
• Meet customer needs
• Necessarily deliver quality products
• Great competition
• Protect legacy of quicken
10. How important are Intuit’s products for mobile devices?
• Saves time
• Cost benefit
• Increases production
11. Summary
12. Disclaimer
Intuit Case Study Marketing Management
Intuit Inc. is a software company that develops financial and tax preparation software. It has over 8,200 employees. Some of its popular products include Quicken, QuickBooks, and TurboTax. Intuit focuses heavily on research and development to ensure its products meet consumer needs. It spends significant time and money on consumer research each year to understand how customers use its products and feel about them. This research helps Intuit keep up with changing customer needs and technology. When Microsoft stopped developing its competing Money software in 2009, Intuit became the clear leader in personal finance software. However, Intuit will need to continue its focus on research and innovation to maintain its leadership position and avoid the same fate as Microsoft Money.
Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) - Case Analysis
Nestle Refrigerated Foods (NRFC) was considering extending its successful Contadina pasta brand into refrigerated pizza. It had two options for the pizza product: "Pizza with Toppings" or "Pizza Only". Research showed the "Pizza with Toppings" concept was more popular with consumers but pricing may be too high. NRFC followed guidelines to develop new products through idea generation, testing, and evaluation. While the large pizza market presented an opportunity, launching the product required addressing challenges of price positioning and competition from Kraft.
The Infant Formula Controversy
Nestle faced accusations over marketing infant formula in the Third World. Critics charged that aggressive marketing discouraged breastfeeding, contributing to malnutrition and death. While Nestle defended its practices, it ultimately adopted new policies in line with WHO recommendations, including limiting advertising and promoting breastfeeding. The case highlighted corporations' responsibilities in considering public health and cultural factors when operating globally.
El bulli Case Study
El Bulli restaurant is known for innovation in molecular gastronomy and creating surprising new dining experiences for customers. It has a limited capacity and operates only part of the year to focus on research and development. The creative team of 8-9 minds works to develop new tastes, textures, and ways to awaken the senses. Their goal is to achieve the unthinkable through creativity in cooking and introducing emotions through food. They use high-tech equipment and their research laboratory to completely reinvent the menu each year.
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Handset manufacturer worldwide market share of 38% in 2009
Market leader in emerging markets like India(60%) and China(40%)
Financial performance pre-2008 was exceptional
Known for innovation
Offers products at all price points
Post-2008 started losing ground in developed markets
European market revenue declined by 15% in 2009
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Employed the cost leadership strategy: Purchasing power low in emerging markets hence Nokia provided cost effective products successfully.
First time purchasers: Only 20% of the emerging market were not first time purchasers
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Analysis of Developed markets
Consumers not very price sensitive
Delivering innovative products more important
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Emergence of i-phone, considered as replacement for normal handsets with users looking for upgradation
Growing competition from companies like Samsung, LG, Motorola and Sony Ericson was also making things worse for Nokia.
New Operating System – e.g. – Emergence of OSs like Google’s Android and Microsoft’s Windows mobile further bothered Nokia.
Inability to understand demand – Nokia failed to understand growing demand for touch phones
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As Nokia has already gained the following benefits by being the first mover, it should strive hard to maintain it’s market share in developing economies. Advantages it has –
Earlier entry, early start of the learning curve. Its crucial and experience is tough to imitate.
Nokia can develop enhanced reputation by being pioneer and using its already established brand image
Absolute cost advantage can be gained by early commitments to supplies of materials and distribution channels….
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Nokia should concentrate on Improved as well as Basic phones as the market is still evolving
Tie up with Telecom players and bring dual sim phones to increase the switching cost
It should follow innovations in developed countries and adapt them to emerging markets in order to stand against competition.
One general strategy should be to outsource the services part as it is not Nokia’s competency and customers are giving more regard to services (Exhibit 6)
Instead of charging customers for Life tools, revenues should be earned from advertisers.
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Should Nokia’s growth strategy be to focus on the developed markets, emerging markets or both?
Case Analysis
Handset manufacturer worldwide market share of 38% in 2009
Market leader in emerging markets like India(60%) and China(40%)
Financial performance pre-2008 was exceptional
Known for innovation
Offers products at all price points
Post-2008 started losing ground in developed markets
European market revenue declined by 15% in 2009
Exited the Japanese market after 20 years of operations
Nokia was fifth most valuable brand globally in 2000
Analysis of Emerging Market
Employed the cost leadership strategy: Purchasing power low in emerging markets hence Nokia provided cost effective products successfully.
First time purchasers: Only 20% of the emerging market were not first time purchasers
Services as the key selling point: People of emerging markets wanted value added services bundled with the phone
Analysis of Developed markets
Consumers not very price sensitive
Delivering innovative products more important
57% of the market goes for a second phone, most of the time for an upgrade
Emergence of i-phone, considered as replacement for normal handsets with users looking for upgradation
Growing competition from companies like Samsung, LG, Motorola and Sony Ericson was also making things worse for Nokia.
New Operating System – e.g. – Emergence of OSs like Google’s Android and Microsoft’s Windows mobile further bothered Nokia.
Inability to understand demand – Nokia failed to understand growing demand for touch phones
Why focus on Emerging Markets?
As Nokia has already gained the following benefits by being the first mover, it should strive hard to maintain it’s market share in developing economies. Advantages it has –
Earlier entry, early start of the learning curve. Its crucial and experience is tough to imitate.
Nokia can develop enhanced reputation by being pioneer and using its already established brand image
Absolute cost advantage can be gained by early commitments to supplies of materials and distribution channels….
Recommendations- Emerging Market
Nokia should concentrate on Improved as well as Basic phones as the market is still evolving
Tie up with Telecom players and bring dual sim phones to increase the switching cost
It should follow innovations in developed countries and adapt them to emerging markets in order to stand against competition.
One general strategy should be to outsource the services part as it is not Nokia’s competency and customers are giving more regard to services (Exhibit 6)
Instead of charging customers for Life tools, revenues should be earned from advertisers.
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Here are my thoughts on these questions:
1. If I had 1 million euros to invest for 20 years, I would invest in a solar power company rather than an oil company or wind energy company. Solar power is one of the fastest growing renewable energy technologies and has significant potential for further cost reductions and scaling up over the next 20 years. Oil companies face challenges from transition away from fossil fuels to meet climate goals. While wind is also growing, solar has fewer geographical constraints and is modular, allowing more distributed deployment. First Solar in particular seems well positioned as a technology and cost leader currently.
2. Given changes in the renewable energy market and First Solar's strong position established in the US through vertical integration, I don't think they
3M's case study
Rita Shor and her team at 3M's Health Care Unit were tasked with developing new products using an innovative market research method called "Lead User Research" after the unit failed to introduce a successful product in a decade. After months of research, the team developed four recommendations - three for new product lines and a fourth that proposed rewriting the unit's business strategy. Given the degree of change the fourth recommendation would bring and decreasing support for the research method, Rita must carefully consider how to introduce the recommendations to management, initially suggesting the new product lines while further developing the potential strategic change.
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Intuit Case Analysis
- 1. Develops and Sells Financial and Tax Solution Software.
- 2. FOUNDERS OF INTUIT TOM PROULX SCOTT COOK A Stanford University Programmer A Former P&G Employee
- 3. MISSION Revolutionize people’s lives by solving their business and financial management problems.
- 5. Best-selling personal finance management tool.1.
- 6. A bookkeeping and payroll software to manage business finances in just a click.2.
- 7. A tax preparation software program to guide users through their tax returns step-by-step. 3.
- 9. 1. SIMPLICITY SIMPLE AND EASY-TO-USE PRODUCTS FOR COMPLEX FINANCE PROBLEMS.
- 10. 2. RESEARCH TO IMPROVE BY KNOWING HOW CONSUMERS USE AND FEEL ABOUT ITS PRODUCTS.
- 11. 4 LEVELS OF RESEARCH SITE VISIT LAB STUDY REMOTE STUDY FUTURE-RESEARCH STUDY
- 12. VS
- 13. INTUIT - BE CONSISTENT IN ITS PERFORMACE - BRIGHT FUTURE AHEAD
- 14. SHUTDOWN OF ITS COMPETITOR’S PRODUCT
- 18. 1. SOCIAL MEDIA INCREASED PRESENCE ON SOCIAL MEDIA WEBSITES . . . . . . . . AND
- 19. 2.
- 20. MISSION Products By Intuit SUMMARY KEY TO ITS SUCCESS VS PLAN FOR FUTURE GET AHEAD OF COMPETITORS
- 21. DISCLAIMER Created by Harshit Singh, IIT Madras, during a marketing management internship by Prof. Sameer Mathur, IIM Lucknow.