Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Intuit case study

2,504 views

Published on

Intuit Case Study presented by: Manu Pant
1. What is Intuit?
Intuit Inc. is an American software company that develops financial and tax preparation software and related services for small businesses, accountants and individuals.
2. Founders: Scott Cook, Tom Proulx
3. Products:
• Turbo Tax
• Quickbooks, Quicken
• Mint
4. SWOT Analysis
• STRENGTH: user friendly products, Focus on R&D, loyal customers, Strong brand name, Presence in developing countries.
• WEAKNESSES: High R&D expenses, unable to expand in geographical market
• OPPORTUNITIES: Strategic acquisitions, New US Tax credit policy, focus on small businesses
• THREATS: Increasing competition, Less manufacturing distribution channels
5. Marketing Strategy: Focus on customer needs and satisfaction, Great focus on R&D, High wuality and innovative products
6. Market research: Process: Define problem->Develop research Problem-> collect information->Analyze information->present findings->Make the decision
7. Microsoft money vs Intuit Quickbooks:
• 1988- Quicken got popular
• Quick growth for Intuit
• Microsoft created Microsoft money
• Microsoft tries to buy Intuit for $2 billion
• Deal blocked by Justice Department.
• Microsoft has stopped its Microsoft money now!
8. Why are consumer research and design thinking so critical to Intuit’s success?
• Satisfied customer
• Promotion through social media
• Forecasting global trends
9. What are the challenges Intuit faces in the near Future?
• Meet customer needs
• Necessarily deliver quality products
• Great competition
• Protect legacy of quicken
10. How important are Intuit’s products for mobile devices?
• Saves time
• Cost benefit
• Increases production
11. Summary
12. Disclaimer

Published in: Marketing
  • Get access to 16,000 woodworking plans, Download 50 FREE Plans...  http://tinyurl.com/yy9yh8fu
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Like to know how to take easy surveys and get huge checks - then you need to visit us now! Having so many paid surveys available to you all the time let you live the kind of life you want. learn more...●●● https://tinyurl.com/realmoneystreams2019
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • The #1 Woodworking Resource With Over 16,000 Plans, Download 50 FREE Plans... ➤➤ http://ishbv.com/tedsplans/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Discover a WEIRD trick I use to make over $3500 per month taking paid surveys online. read more... ▲▲▲ http://ishbv.com/surveys6/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Intuit case study

  1. 1. Simplify the business of life
  2. 2. What is
  3. 3. Intuit Inc. is an software company that develops financial and tax preparation software and related services for small businesses, accountants and individuals.
  4. 4. Founded in 1983 by: Tom Proulx Scott Cook
  5. 5. Products
  6. 6. SWOT ANALYSIS STRENGTHS WEAKNESSES OPPORTUNITIES THREATS • User friendly products • Focus on R&D • Loyal customers • Strong brand name • Presence in developing countries • High R&D expenditure • Unable to expand in geographical market • Strategic Acquisitions • New US Tax credit policy • Focus on small • businesses • Increasing competition • Less manufacturing and distribution channels
  7. 7. MARKET RESEARCH
  8. 8. Define Problem Develop Research Plan Collect Information Analyze information Present the Findings Make the Decision
  9. 9. Money Microsoft VS
  10. 10. • 1988- Quicken got popular • Quick growth for Intuit • Microsoft created Microsoft money • Microsoft tries to buy Intuit for $2 billion • Deal blocked by Justice department. • Microsoft has stopped it’s Microsoft money now!
  11. 11. AND WON!!!!
  12. 12. YES
  13. 13. Why are consumer research and design thinking so critical to Intuit’s success? Forecasting global trendsA satisfied customer, Creates customers!!!
  14. 14. What are the challenges Intuit faces in the near Future? Competition Necessarily Deliver Quality product as it is one of the only companies left in this sector Protecting legacy of its Quicken Software MEET
  15. 15. How important are Intuit’s products for mobile devices?
  16. 16. SUMMARY What is vs
  17. 17. Created By Manu Pant, Symbiosis School of Economics, Pune, during a marketing internship under Prof. Sameer Mathur, IIM Lucknow.

×