Intuit is an American software company headquartered in California that develops financial and tax preparation software. It employs over 8,200 people. Intuit is known for its high focus on research and development and creating user-friendly products based on customer needs, resulting in loyal customers. However, it faces threats of intense competition and economic slowdowns. Intuit's success is attributed to its aggressive customer research through visiting customers' homes and incorporating customer feedback into products, which helped it gain significant market share over Microsoft's competing product and remain the leader in its industry.

2. WHAT IS INTUIT?

3. An American Software
Company
By
Scott Cook
Tom Proulx

4. - Headquarters in
California
- Develops financial &
tax preparation software
- Employs 8,200 people

6. S.W.O.T ANALYSIS
OF INTUIT

7. - High Focus on R&D
- User Friendly Products
- Product development
acc. to customer’s needs
- Loyal Customers
STRENGTHS

8. - Unable to expand in
geographical markets
-Increase in R&D
expenditure
WEAKNESS

9. OPPORTUNITY
-Prioritize strategic
acquisitions
- Focus on younger
consumers
- Healthcare Solution

10. - Intense Competition
- Economic Slowdown
- Dependence of few
manufacturing channels
THREATS

11. Elaborate on Intuit’s
use of customer
research. Why did it
work well for the
company?

12. - Money spent on
customer research
- Products designed
keeping the needs of
consumers in mind
MARKETING STRATEGY

14. - Positive word of mouth
- Exceptional customer
care service
- Digital marketing
exercise on social media
MARKETING STRATEGY

16. - Building customer
value, satisfaction &
loyalty
- Company centered
around the wants &
needs of customers
MARKETING STRATEGY

17. -Intuit research team
personally visits their
consumer’s home and
study how they react to
their products.
MARKETING STRATEGY

18. V/S

19. -Quicken starts getting
popular in 1988
- Quicken explodes in
1990s
-Microsoft gets jealous,
creates Microsoft Money
INTERESTING STORY

20. -Microsoft tries to buy
Intuit for $2.3 billion
- The U.S Department of
Justice prevents the
merger.
-Microsoft pays Intuit
termination fee
INTERESTING STORY

21. -Intuit still had 65% of
the market
- One of the few
companies competing
against Microsoft &
winning.
- Microsoft Money
discontinued by Jan, 2011
INTERESTING STORY

22. Could anything go
wrong for Intuit now
that it has beaten out
Microsoft?

23. INTUIT HAS 2 SCENARIOS AFTER BEATING
OUT MICROSOFT

24. - Leader in the industry,
with most market share
- Will continue being
leaders & innovators in
the market if they
continue the same
practices.
- Form a monopoly
POSITIVE SCENARIO

25. -Reduction in
expenditure on R&D
- Possibility of ending up
like Microsoft Money.
- Competitor is
temporary, Competition
is permanent
NEGATIVE SCENARIO

26. - Financial Pressure to
increase stock prices.
NEGATIVE SCENARIO

27. How should Intuit
gauge results of its
research among
younger consumers
with mobile devices?

28. -Increasing its presence
on social networking sites
- Identifying bloggers to
write & share blog.
- Classification of blog
post according to
velocity, share of voice,
sentiment & quality.
STEPS TAKEN BY INTUIT

29. - Expanding its mobile
solutions
- Classification of blog
post according to
sentiment & quality of
blog
STEPS TAKEN BY INTUIT

30. INTUIT’S MANTRA FOR SUCCESS
- Aggressive Customer Research
- Products designed keeping the
consumer in mind.
- High expenditure on R&D
- Focus on Small & Medium Level
Enterprise (SME)
- Customer Loyalty

31. Created by Vaibhav Agarwal, BITS Goa
during an internship by
Prof. SAMEER MATHUR, IIM Lucknow
Disclaimer