Nordstrom offers high fashion clothing, shoes, and accessories for men, women, and children at various price points. They have 117 full-line stores across 36 states and 148 Nordstrom Rack stores. Nordstrom targets customers in their 20s but anyone who enjoys fashion. Their $4 million marketing budget focuses on promoting their stores and Nordstrom credit card through mailings, in-store promotions, social media like Facebook, Instagram and Twitter, and their mobile app.

1. By: Kaylee Koepfer
“Fashion changes. Shopping changes.
Our commitment to happy customers
doesn’t.”-Nordstrom

2. What Does Nordstrom Have
To Offer?
• High fashion clothing, shoes,
and accessories for women, men
and children at any price.
• Mobile Shopping.
• Credit Card service through
Nordstrom & Visa.
• Amazing reward bonus’ aka
“Nordstrom Note.”
• Free shipping both ways.
• Amazing Retail Partnerships

3. Where can you find
Nordstrom?
• 36 different states.
• 117 full-line stores.
• 148 Nordstrom Rack stores.
• Over a 100 year company.

4. Target Audience?
• Anyone in their 20’s.
• But also anyone who
enjoys fashion.

5. Marketing & Budgeting
• Set Budget of 4 million.
• Majority: Mailings, card handouts in stores,
Facebook Ad’s, Nordstrom app for card users.
• Money is going towards 2 things:
• Promotion of store.
• Promotion of Nordstrom Card.

6. Instagram:
• 390,118 followers.
• Promote new, popular, exciting
items.
• Simple pictures of products.
• Show what makes us a high
fashion store at good prices.

7. Twitter:
• Promote sales and
promotions.
• Contest for retweets.
• Use the hashtag power
in every tweet.
• 421k followers.

8. Facebook
• 2,631,370 likes
• Promote Nordstrom Card.
• Info Pages on Nordstrom
card.
• Link to Twitter and
Instagram.

9. Google AdWords
• “Nordstrom”
• “Shopping”
• “Nordstrom Card”
• “Nordstrom Note”
• “High Fashion”

10. Follow and Shop at
Nordstroms!
• http://shop.nordstrom.com
• https://www.facebook.com/Nordstrom
• https://twitter.com/Nordstrom
• http://instagram.com/nordstrom