Nordstrom case analysis
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Complete case analysis of Nordstrom and its management practices in terms of its customer relationship management. CH-4, Kotler-(14th edition)
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Nordstrom-Strategic Management
The document discusses Nordstrom's competitive advantage and management strategy. Nordstrom was founded in 1901 as a family-owned shoe business and has since grown to 59 department stores across 6 states. Nordstrom gains a competitive edge through its focus on superior customer service. However, Nordstrom's commission-based compensation system for sales clerks has faced legal issues for potentially incentivizing off-the-clock work. In response to lawsuits, Nordstrom implemented new procedures to ensure compliance with labor laws.
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Reed’s superstore case study analysis
- Reed's is a mid-sized regional grocery store chain established in 1939 with 192 stores in Ohio.
- It faces intense competition from lower, mid, and higher priced grocery store chains in the Columbus, Ohio metropolitan area.
- Key trends in the grocery industry are decreasing customer loyalty, an increase in fill-in trips rather than stock-up trips, and a rise in private label foods and value over brand influence.
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Reed Supermarkets - A New Wave of Competition
Reed Supermarket has operated grocery stores in the Midwest since 1939. It now has 192 stores but faces increased competition that threatens its market share. In the Columbus, Ohio market, where Reed has 25 stores, competitors include large supermarket chains, warehouse clubs, and dollar stores. Dollar stores in particular have grown rapidly and sell a variety of goods at low prices. To respond to these challenges, Reed will focus on increasing its private label healthy products, expanding prepared foods, redesigning its website to provide recipes and advice, and creating membership programs to reward loyal customers. These strategies aim to strengthen Reed's positioning and grab 16% of the Columbus market share by 2011.
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- Reed's is a mid-sized regional grocery store chain established in 1939 with 192 stores in Ohio.
- It faces intense competition from lower, mid, and higher priced grocery store chains in the Columbus, Ohio metropolitan area.
- Key trends in the grocery industry are decreasing customer loyalty, an increase in fill-in trips rather than stock-up trips, and a rise in private label foods and value over brand influence.
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This document analyzes problems at the retail company Nordstrom identified in a case study submitted by a group. It identifies issues with Nordstrom's use of a "sales per hour" metric to evaluate employee performance, which led employees to work off the clock to avoid lowering their sales per hour ratios. Other problems discussed include a lack of clear distinction between selling and non-selling work hours, decentralized management leading to unequal treatment of employees, and lawsuits from shareholders over unpaid labor issues. The document provides recommendations to address these problems, such as clearly defining selling vs. non-selling time, using additional performance metrics besides sales per hour, and providing better employee training on the evaluation system.
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3) A customer-oriented workforce culture focused on low prices and continuous improvement
4) Maintaining everyday low prices (EDLP) to increase customer satisfaction and loyalty
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Introduction to Wal-Mart
An American public corporation that runs a chain of large discount department stores & warehouse stores.
World's largest public corporation by revenue.
Largest private employer in the world.
Fourth largest utility or commercial employer.
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2) Disney connects with its core consumers through diverse offerings that appeal to all ages and cultures. It also uses new technologies to provide entertainment in easy and engaging ways.
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1) Efficient distribution capabilities and low-cost partnerships with suppliers
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3) A customer-oriented workforce culture focused on low prices and continuous improvement
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Walmart ppt
Introduction to Wal-Mart
An American public corporation that runs a chain of large discount department stores & warehouse stores.
World's largest public corporation by revenue.
Largest private employer in the world.
Fourth largest utility or commercial employer.
Largest grocery retailer in the United States.
Largest toy seller in the United States.
World’s biggest retailer.
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2) Disney connects with its core consumers through diverse offerings that appeal to all ages and cultures. It also uses new technologies to provide entertainment in easy and engaging ways.
3) Expanding the Disney brand into new areas and markets can provide benefits of increased revenue and profits, but also risks losing touch with the trusted brand if not managed carefully.
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Nordstrom offers high fashion clothing, shoes, and accessories for men, women, and children at various price points. They have 117 full-line stores across 36 states and 148 Nordstrom Rack stores. Nordstrom targets customers in their 20s but anyone who enjoys fashion. Their $4 million marketing budget focuses on promoting their stores and Nordstrom credit card through mailings, in-store promotions, social media like Facebook, Instagram and Twitter, and their mobile app.
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Take a look at the Small Business Bootcamp he did with Vocus - you'll learn a ton, including:
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QU本科学位证成绩单【微信95270640】《皇后大学毕业证书原版制作QU成绩单》【Q微信95270640】《仿制QU毕业证成绩单皇后大学学位证书pdf电子图》，A.为什么留学生需要操作留信认证?
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查询留服认证是国内鉴别留学生海外学历的唯一途径但认证只是个体行为不是所有留学生都操作所以没有办理认证的留学生的学历在国内也是查询不到的他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单就有了使用价值。娃拒绝父亲送说往车上一躺就等着下车决无丢失的道理有手机在身联系也方便再说他都岁了还有大半车的小伙伴相伴他不怕在父亲千叮咛万嘱咐中山娃依依不舍地爬上车朝窗外不住地挥手别了父亲别了父亲的城别了我的暑假生活我的城市生活望着窗外挥舞的大手还有那张微驼的背一向坚强的山娃禁不住泪如雨下当我坐下来想写这封信时“感恩两字在我脑海中回旋很幸运我有这样的机会能将埋在心底深深的感激之情得以表达从婴儿的“哇哇坠地到哺育听
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Nordstrom case analysis
- 1. We want a Marriage with our customers, Not a Relationship
- 3. NORDSTROM’s ROOTS • Shoe maker • Family Business • Over 50% of company
- 4. Founded by John Nordstrom in 1901
- 8. UNIQUE CONSUMER PROFILE Makes me feel SPECIAL
- 13. • 112 full-line stores • 69 Nordstrom Rack clearance stores • 2 Jeffrey Boutiques • 1 clearance store
- 14. How else can Nordstrom continue to provide exceptional customer service and increase brand loyalty?
- 15. Continue understanding and pleasing CUSTOMERS like no one else does
- 17. Give customers an experience to remember
- 21. What are Nordstrom's greatest risks, and who are its biggest competitors
- 26. Sooo Costly!!...I'll Better go to some Other place
- 28. • Founder, roots • Nordstrom’s Strategy Background • Customer Loyalty • Customer relationship Management Why it works • Rewards, schemes, shows • Stats of different stores Current Status • High quality products, better service • Culitvate customer relationships What next • Bloomingdale’s, Nieman Marcus, Saks Fifth • Advertisements, pricing strategy, widen market Risks & competition Summary
- 29. DISCLAIMER Created by : Tanmay Garg, NIT Surat during an internship by Prof. Sameer Mathur, IIM Lucknow.