Intuit develops financial and tax preparation software for small businesses and individuals. Their products simplify finance and tax problems through easy-to-use design. Intuit recognizes that simplicity, not complex analysis, is key. They spend 20% of revenues on customer research to understand needs and improve products. Intuit aims to continue leading through innovative products that meet shifting consumer demands.

1. Loosing your mind over financial management and
tax paying issues? What if someone helps you out
and guides you in every step.

3.  Intuit develops financial and tax preparation
software and related services for small
businesses , accounts and individuals.
 Intuit's products did something for small
businesses that more complicated accounting
packages didn’t : they solved finance and tax
problems in a simple , easy to use manner.
 Intuit had recognized correctly that simplicity was
the key not in depth accounting analysis.

4. S W
T
Strengths
•Increased investment in R&D.
•Exceptional customer service
•User friendly products
•Positive word of mouth which helps
in marketing
Opportunities
•Growing demand.
•Strategic Acquisitions
•Focus on SMEs and younger
generation
Threats
•Intense competition
•Failure to keep up to the demands
of customers.
O
Weaknesses
•Yet to expand in other geographical
markets
SWOT ANALYSIS

5.  Turbo Tax
QuickBooks
Intuit Payroll
QuickBooks Payments
Quicken

6. It is a tax preparation
software package which
guarantees “Taxes done
right and your maximum
refund”.

7. The product goes with the tagline
“ Reimagine the way you run
your entire business”.
QuickBooks is Intuit Inc's set of
software solutions designed to
manage payroll, inventory, sales
and other needs of a small
business. The software's features
include marketing tools,
merchant services, product and
supplies, training solutions.

8. “Pay your employees and get
back to doing what you love.”

9. Faster payments happen in
QuickBooks.

10. Quicken is a
personal financial
management tool
developed by Intuit
enabling to mange
money easily.

11.  It promotes its products through print ads, radio,
direct mail, Web marketing and television ads.
 Its marketing campaign have evolved over the
year and the positive mouth of word, exceptional
customer service are its most effective marketing
tools.
 It has increased its presence on social media
websites such as Twitter, Facebook, LinkedIn.

14. This has worked so well for the company because they understand what
the consumer wants and improves their product well accordingly to the
information they have.
 Intuit spends approximately 20 percent of net revenues on customer
research.
 It is critical for Intuit to know about how customers accept their products
due to fast-paced nature of technology, shifting consumer needs and
the competitiveness of its industry.
 Intuit personally have their own researcher visit their consumer’s home
and study how their consumer react with their product.
 They understand the user needs and produces products that suits the
consumer needs.
 They often interview their consumer over the phone and asked about
new design to learn more about the generation patterns and what they
prefer more.


15. There can be a positive outcome as well as a negative
outcome.
 The positive outcome is that they can continue to be the
market leader and continue as they had been.
 The negative outcome is other companies might try to
develop new products similar to Quicken, if there are much
better choice and software for the consumers, they might
waiver their decision.
 Intuit could decide to “sit on its laurels” and reduce or
remove the research funding and research efforts as result
of which their performance may drop significantly.
 In order to make sure Quicken stays alive, Intuit has to
continue improving its product by continue researching
about what consumer wants and prefer.

16.  By classifying each blog post according to velocity, share
of voice, voice quality, and sentiment. Intuit has already
made dramatic and substantial steps in gauging the
younger consumers.
 Increasing its presence on social websites like Facebook,
Twitter it can reach out to young consumers.
 Intuit believes that expanding its mobile solutions will
encourage young consumers to turn up for their finance
and tax software.
 These are groundbreaking classifications and
understanding and interpreting this data is the key to
gauge the research of the younger consumers.

17.  Small Business
 Consumer Tax
 Professional Tax.

18. Small Business
This segment targets for accounting professionals who serve small
businesses. Intuit helps them to manage their accounts and finance
by their products such as Quickbooks accountant,Quickbooks online
payroll etc
Consumer Tax
This segment includes two product lines, consumer tax and
consumer ecosystem both of which target consumers.
Consumer tax includes Turbo Tax income tax preparation
products and services and electronic tax filing services.
Professional Tax
The Professional Tax segment targets professional
accountants and includes lacerte, proseries, and intuit tax
online professional tax preparation products and services,
electronic tax filing services, bank product transmission
services, and training services.

19.  Intuit has more than US$4 billion in
annual revenue and a market capitalization of
more than US$20 billion.
 Intuit has been ranked in Fortune's "Top 100 Best
Companies to Work For" for the past several
years.
 Intuit has been ranked in Fortune's "America's
most admired software companies".
 In June 2013, Intuit announced it would sell its
financial services unit to private equity
firm Thomas Bravo for $1.03 billion

20. Swot analysis
Intuit’s Products and Services
Marketing Strategies
Status and Ranking

21. Created by Shirsha Chakraborty, Institute of Engineering and
Management Kolkata, During the marketing internship by
Prof. Sameer Mathur, IIM Lucknow.