Oscar Mayer Product(Red Meat Products)
Louis Rich Category(White Meat Product)
Ready to Eat(New category)
Investment Issue
Which of the recommendations should he follow?
Which brands should he back?
How does competition look in the various categories?
Relative Market Share of various categories
Market growth potential for various categories?
How much of risk to take?
R&D Investment of how much and where?
Our Strategy Recommendation
Invest for OM products R&D, advertising in order to maintain market share and profits.
Invest in Louis Rich Products advertising and introduce new products.
R&D for Ready to eat meals.
Oscar Mayer Product(Red Meat Products)
Louis Rich Category(White Meat Product)
Ready to Eat(New category)
Investment Issue
Which of the recommendations should he follow?
Which brands should he back?
How does competition look in the various categories?
Relative Market Share of various categories
Market growth potential for various categories?
How much of risk to take?
R&D Investment of how much and where?
Our Strategy Recommendation
Invest for OM products R&D, advertising in order to maintain market share and profits.
Invest in Louis Rich Products advertising and introduce new products.
R&D for Ready to eat meals.
The Chicken Coop Case Analysis Problem Statement Daryl Buckmeister, CEO of The Chicken Coop, must decide whether to invest in market research or any other.
emerging nokia - should they focus on developed or emerging marketsSaurabh Arora
Should Nokia’s growth strategy be to focus on the developed markets, emerging markets or both?
Case Analysis
Handset manufacturer worldwide market share of 38% in 2009
Market leader in emerging markets like India(60%) and China(40%)
Financial performance pre-2008 was exceptional
Known for innovation
Offers products at all price points
Post-2008 started losing ground in developed markets
European market revenue declined by 15% in 2009
Exited the Japanese market after 20 years of operations
Nokia was fifth most valuable brand globally in 2000
Analysis of Emerging Market
Employed the cost leadership strategy: Purchasing power low in emerging markets hence Nokia provided cost effective products successfully.
First time purchasers: Only 20% of the emerging market were not first time purchasers
Services as the key selling point: People of emerging markets wanted value added services bundled with the phone
Analysis of Developed markets
Consumers not very price sensitive
Delivering innovative products more important
57% of the market goes for a second phone, most of the time for an upgrade
Emergence of i-phone, considered as replacement for normal handsets with users looking for upgradation
Growing competition from companies like Samsung, LG, Motorola and Sony Ericson was also making things worse for Nokia.
New Operating System – e.g. – Emergence of OSs like Google’s Android and Microsoft’s Windows mobile further bothered Nokia.
Inability to understand demand – Nokia failed to understand growing demand for touch phones
Why focus on Emerging Markets?
As Nokia has already gained the following benefits by being the first mover, it should strive hard to maintain it’s market share in developing economies. Advantages it has –
Earlier entry, early start of the learning curve. Its crucial and experience is tough to imitate.
Nokia can develop enhanced reputation by being pioneer and using its already established brand image
Absolute cost advantage can be gained by early commitments to supplies of materials and distribution channels….
Recommendations- Emerging Market
Nokia should concentrate on Improved as well as Basic phones as the market is still evolving
Tie up with Telecom players and bring dual sim phones to increase the switching cost
It should follow innovations in developed countries and adapt them to emerging markets in order to stand against competition.
One general strategy should be to outsource the services part as it is not Nokia’s competency and customers are giving more regard to services (Exhibit 6)
Instead of charging customers for Life tools, revenues should be earned from advertisers.
Launching Krispy Natural: Cracking the product management code Mayank Thar
It is the analysis of a Harvard Business School case about a company that initially failed to launch its product but then was able to relaunch it successfully.
The Chicken Coop Case Analysis Problem Statement Daryl Buckmeister, CEO of The Chicken Coop, must decide whether to invest in market research or any other.
emerging nokia - should they focus on developed or emerging marketsSaurabh Arora
Should Nokia’s growth strategy be to focus on the developed markets, emerging markets or both?
Case Analysis
Handset manufacturer worldwide market share of 38% in 2009
Market leader in emerging markets like India(60%) and China(40%)
Financial performance pre-2008 was exceptional
Known for innovation
Offers products at all price points
Post-2008 started losing ground in developed markets
European market revenue declined by 15% in 2009
Exited the Japanese market after 20 years of operations
Nokia was fifth most valuable brand globally in 2000
Analysis of Emerging Market
Employed the cost leadership strategy: Purchasing power low in emerging markets hence Nokia provided cost effective products successfully.
First time purchasers: Only 20% of the emerging market were not first time purchasers
Services as the key selling point: People of emerging markets wanted value added services bundled with the phone
Analysis of Developed markets
Consumers not very price sensitive
Delivering innovative products more important
57% of the market goes for a second phone, most of the time for an upgrade
Emergence of i-phone, considered as replacement for normal handsets with users looking for upgradation
Growing competition from companies like Samsung, LG, Motorola and Sony Ericson was also making things worse for Nokia.
New Operating System – e.g. – Emergence of OSs like Google’s Android and Microsoft’s Windows mobile further bothered Nokia.
Inability to understand demand – Nokia failed to understand growing demand for touch phones
Why focus on Emerging Markets?
As Nokia has already gained the following benefits by being the first mover, it should strive hard to maintain it’s market share in developing economies. Advantages it has –
Earlier entry, early start of the learning curve. Its crucial and experience is tough to imitate.
Nokia can develop enhanced reputation by being pioneer and using its already established brand image
Absolute cost advantage can be gained by early commitments to supplies of materials and distribution channels….
Recommendations- Emerging Market
Nokia should concentrate on Improved as well as Basic phones as the market is still evolving
Tie up with Telecom players and bring dual sim phones to increase the switching cost
It should follow innovations in developed countries and adapt them to emerging markets in order to stand against competition.
One general strategy should be to outsource the services part as it is not Nokia’s competency and customers are giving more regard to services (Exhibit 6)
Instead of charging customers for Life tools, revenues should be earned from advertisers.
Launching Krispy Natural: Cracking the product management code Mayank Thar
It is the analysis of a Harvard Business School case about a company that initially failed to launch its product but then was able to relaunch it successfully.
Launching Krispy Natural: Cracking the Product Managemnt CodeRohit Kamal
This presentation was prepared by Rohit Kamal, Pandit Deendayal Petroleum University (2011-15) for a Marketing Internship under the guidance of Prof Sameer Mathur, IIM Lucknow.
This presentation is based on a Harvard Business Case on "Launching Krispy Natural: Cracking the Product Management Code".
Coffee capsule refers to coffee that is packed in a plastic or aluminum package instead of a paper filter. It is usually designed to be used for a single brand or system and is not interchangeable with other systems.
19 I A SAMPLE MARKETING PLAN The Table of ContentsAnastaciaShadelb
19
I
A SAMPLE MARKETING PLAN
The Table of Contents
provides quick access to
the topics in the plan,
usually organized by FIVE-YEAR MARKETING PLAN
section and subsection Paradise Kitchens'P, Inc.
headings.
Table of Contents
1. Executive Summary
Seen by many experts as
the single most important 2. Company Description
element in the plan, the
Executive Summary, with a Paradise Kitchens'P, Inc. was started in 1989 by cofounders
maximum of two pages, Randall F Peters and Leah E. Peters to develop and market Howlin'
"sells" the document to Coyote® Chili, a unique line of single-serve and microwaveable
readers through its clarity Southwestern/Mexican style frozen chili products. The Howlin'
and brevity. Coyote'" line of chili was introduced into the Minneapolis-St. Paul
/
/ market in 1990. The line was subsequently expanded to Denver in
1992 and Phoenix in 1994.
To the Company's knowledge, Howlin' Coyote'" is the only
premium-quality, authentic Southwestern/Mexican style, frozen
The Company DeSCriPtiOl41 chili sold in U.S. grocery stores. Its high quality has gained fast,
highJights the recent widespread acceptance in these markets. In fact, same-store sales
history and recent doubled in the last year for Wl.liChdata are available. The Company
successes of the believes the Howlin' Coyote'" brand can be extended to other
organization. categories of Southwestern/Mexican food products.
Paradise Kitchens believes its high-quality, high-price strategy
has proven successful, This marketing plan outlines how the
Company will extend its geographic coverage from 3 markets to
20 markets by the year 2003.
The Strategic Focus and
3. Strategic Focus and PlanPlan sets the strategic
direction for the entire
This section covers three aspects of corporate strategy that
organization, a direction
influence the marketing plan: (1) the mission, (2) goals, and
with which proposed
(3) core competence/sustainable competitive advantage of
actions of the marketing
Paradise Kitchens. plan must be consistent.
This section is not included MISSION
in all marketing plans.
The mission and vision of Paradise Kitchens is to market lines
of high-quality Southwestern/Mexican food products at premium.r!prices that satisfy consumers in this fast-growing food segment
,..----------- i while providing chaUenging career opportunities for employees
The Mission Statement. and above-average returns to stockholders.
focuses the activities of
Paradise Kitchens for the
stakeholder groups to be
served.
!
\
i
20 CHAPTER 1 FOUNDATIONS OF STRATEGIC MARKETING MANAGEMENT
For the coming five years Paradise Kitchens seeks to achieve
the following goals:
Nonfinancial goals
1. To retain its present image as the highest-quality line of
Southwestern/Mexican products in the food categories
in which it competes.
2. To enter 17 new metropolitan markets.
3. To achieve national distribution in two convenience
store or super ...
This presentation gives an overview about the concept of Category Management in Retail. It covers topic such as Visual Merchandising, Planogram, CM in Grocery Store vs Apparel Store
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In the end, a decision needs to be taken as to what should be the decision of the company.
The case can be found found online.
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Brand Identity vs Brand Image of Lakme in IndiaRohan Bharaj
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It also highlights the marketing strategies undertaken by Lakme to differentiate itself from its competitors in India.
Pricing Strategies by Coca-Cola in IndiaRohan Bharaj
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Communication Plan of launching a Comedy TV show in Nepal and BangaldeshRohan Bharaj
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This document highlights the important points as to why Patanjali should launch its operations in UK. I have considered the socio-economic and political factors for UK to look at the feasibility.
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In this document we have tries to analyze the current economic and business situation and predict how will the world and India look like ten years from now i.e. 2026.
This presentation describes the journey of Louis Vuitton in Japan. It highlights the strategies adopted by Louis Vuitton to beat the competition in the fiercely competitive luxury market of Japan
Piccola Cucina is regarded as the best restaurant in Brooklyn and as the best Italian restaurant in NYC. We offer authentic Italian cuisine with a Sicilian touch that elevates the entire fine dining experience. We’re the first result when someone searches for where to eat in Brooklyn or the best restaurant near me.
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Key Features of The Italian Restaurants.pdfmenafilo317
Filomena, a renowned Italian restaurant, is renowned for its authentic cuisine, warm environment, and exceptional service. Recognized for its homemade pasta, traditional dishes, and extensive wine selection, we provide a true taste of Italy. Its commitment to quality ingredients and classic recipes has made it a adored dining destination for Italian food enthusiasts.
2. History
Founded in
1883 by Oscar
F. Mayer and
Gottfried
Mayer
Wiener mobile
makes its debut
in 1936
Oscar Mayer
listed on NYSE
in 1971
Louis Rich Inc.
was acquired in
1979
Oscar Mayer
was acquired
by General
Foods
Corporation in
1981
Philip Morris
purchased
General Foods
in 1985
Kraft Foods
merged with
General Foods
in 1989
3. *The images used in slides 4 to 7 are only for illustration and the
persons shown in images have no association with Oscar Mayer
4. Memo 1
“Switch to Rich” campaign – Increasing the brand awareness of LR
products
Introducing a string of new products like LR Turkey Bacon and The
Great Roast Turkey & Gravy
Rob Goodman, Louis Rich Category Manager
5. Memo 2
Acquisition of smaller companies that offer healthier and more
convenient products:
• Chicken Rite Inc.
• Turkey Time Ltd.
• Crabbies Inc.
Jane Morley, Director of Finance & Planning
6. Memo 3
Introduce new products to target a new category of consumers:
• Zappetites (miniaturized Pizza slice, burger, tacos etc)
• Lunchables (pre-packaged ready-to-eat meals that include
sliced lunch meats, crackers, condiments and chocolate treat)
Jim Longstreet, Member of Direct Management Team
7. Memo 4
Revive the Oscar Mayer brand by:
• Increase in spending on advertising and promotion including
reinstitution of the Wienermobile promotional programme
• Focus on R&D to formulate a low fat & salt line
• Price cut on top 3 Oscar Mayer products
• Focus on rationalization and capacity utilization in Oscar Mayer
brand
Eric Stanger, VP of Oscar Mayer Brand
8. Question 1
The following events changed McGraw’s perception:
• The fact that he got diverse opinions from all his managers gave him an
opportunity to analyze the growth projections of all the verticals of the
company in the coming years.
• Also the memo from his long time colleague and friend Eric Stanger reminded
him how they had overcome difficulties in the past which motivated him.
Strategic Decision Making Process of McGraw:
McGraw decided that he need not choose a single option from all the
recommendations. He thought of further analyzing all the four recommendations
and finally taking a call on how to strategize keeping in mind the future
profitability and growth prospects.
9. Question 2
1. Negative effects if it favors Oscar Mayer:
• They will miss the new product category which is expected to capture
50% market of the entire meat industry in the coming years.
• They will be pumping resources in a category that has been showing
declining trends since the last few years which will not give them
adequate Returns.
2. Negative effects if it favors Louis Rich:
• They will be ignoring the crux of the company which is a major revenue
generating segment which accounts for 82% of their total profit.
• If Louis Rich fails to capture the market and the company doesn’t focus
on Oscar Mayer products then they will lose their revenue generation
channel, which may impact the future plans and create a cash crunch in
the near future.
10. Mitigation Strategy:
• The strategy should be balanced in favor of both the SBUs as one
business is in the maturity stage which is acting as a cash cow for the
company and the other is at a nascent stage which has a huge potential
in the coming future.
• Also, It would send wrong signals about the company’s belief in the
diversity of their products and create distrust among the two
organizations of the same parent company.
• So the company should basically balance and focus on both the verticals.
11. Question 3
Strengths:
• Huge market share (30.9%)
• Strong financial position
• Dedicated and focused team
Weaknesses:
• Reducing brand strength
• Failure to identify change in consumer preferences.
• Incompetent R&D
Impact on Investment Decision:
• Focus on R&D of Oscar Mayer products
• Focus on acquiring new companies and getting into new product categories
• Focus on advertising and promotion
12. Question 4 & 5
Acquire Crabbies Inc
Revive Oscar Mayer Brand
Enter into new product
category
Boost up advertising of Louis
Rich
13.
14. Question 6
Lunchables is least likely to succeed because of the following reasons:
• Focus only on a single category of customers (Working Mothers)
• Zappetites being on-the-go hand-held portable grazing meals will be
preferred over Lunchables that are sit-down meals
• Daily consumption of non homemade food may not be preferred by some
• As the company has failed in a similar category before (Stuff’ n Burgers) so
the consumers might be a little reluctant to purchase a similar product from
the same company