This document provides an introduction to Twitter, including definitions of key terms like tweets and followers. It discusses how Twitter can be used to get real-time updates, connect with others, and broadcast messages. Examples are given of how various brands and individuals like CNN, Dell, and Shaquille O'Neal have built large followings on Twitter. The document also outlines best practices for setting up a Twitter profile and account, including choosing a username, photo, and network to follow. It explores ways to integrate Twitter into daily activities and tools that can be used to manage tweets.

1. GETTING STARTED ON Brought to you by:

2. What is Twitter? Definition: a social networking and micro-blogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers.” “ Twitter is blogging without the hassle!” - Anonymous

3. The Growth of Twitter 3x Increase!

4. What’s all the fuss about? Twitter can help with the following: Getting real-time updates and news immediately Connect with people who you may have been connected with Broadcast real-time updates immediately to your network

5. What you’ll be learning today Our experiences with Twitter Best practices with Allen Klosowski Understand what people are saying Understand how others have used Twitter Integrate Twitter with current activities

6. @joesunga and @teachstreet I’ve used Twitter for the following: @joesunga @teachstreet @pacquaionews @soundernews @seahawknews @marinernews

7. @TheBigKlosowski Allen Klosowski K2 Photo Studio Professional photographer Denver Tweetup Organizer Over 25,000+ followers!

8. A Brand with Personality Building a brand that has personality Being more than just a sales transaction Connect with customers at a personal level

9. How I got 25,000+ Followers

10. BASICS

11. Branding yourself Choosing a username Choosing a photo (i.e. headshot, logo, etc) Choosing a background Build your network Find who’s already using Twitter Follow people you’d be interested in Getting Started on Twitter

12. What are you doing? Interesting facts about your industry Specials or promotions Information about events Handling customer service via Twitter What to tweet about

13. TERMINOLOGY

14. Twitter Terminology Jargon: Tweets = 140-character updates on Twitter Follower = A user interested in your updates Symbols: @ = public conversations # = adding a tag to a tweet RT = retweeting is sharing tweets with others d = direct messages are similar to e-mails

15. @ replies = public conversations my tweet: my follower’s responses:

16. # = hashtags (tagging tweets) tweets tagged with #twitterteacher:

17. RT = retweeting tweets recent retweets from @soundernews:

18. EXAMPLES

19. Zappos (@zappos) Customer service Company transparency Brand proliferation Zappos building their Brand

20. KogiBBQ (@kogibbq) Connecting with customers Messaging location of the taco truck and specials Over 19,000+ followers! KogiBBQ connecting with people

21. Dell Outlet (@delloutlet) Connecting with customers Messaging followers about their services and products In 2008, @delloutlet made over $1 million in revenue! Dell Outlet making revenue!

22. CNN (@cnnbrk) Breaking news worldwide Connecting with a network of virtual reporters Other examples Hudson River plane crash Presidential Inauguration Earthquakes in Italy News Example: CNN

23. Shaquille O’Neal (THE_REAL_SHAQ) Connecting with fans at a personal level Ability to control their brand Other Examples: Ashton Kutcher (@aplusk) Kevin Rose (@kevinrose) Lance Armstrong (@lancearmstrong) Personal Example: Shaq

24. INTEGRATION

25. Cell phone: Connect it with your text messaging Use 3 rd party applications to tweet Blogging: Use Twitterfeed.com to push your blogs to Twitter automatically Facebook Connect your tweets with your Facebook Status using the Twitter Application Integrating Twitter with Life

26. TOOLS

27. Twhirl: http://www.twhirl.org Twitterific: http://iconfactory.com/software/twitterrific Tweetie: http://www.atebits.com/tweetie-mac/ Tweetdeck: http://www.tweetdeck.com/beta/ Twitter Clients

28. TinyURL: http://www.tinyurl.com Bit.ly: http://www.bit.ly Tr.im: http://www.tr.im Digg.com: http://www.digg.com URL Shorteners

29. Question? E-mail: joseph@teachstreet.com Twitter: @joesunga