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PRSSA Twitter Workshop
The document discusses using Twitter to build a personal learning network (PLN). It defines key Twitter terms and provides tips for getting started on Twitter. The document recommends identifying experts in your field to follow and expand your network by checking who they follow. It also suggests tweaking your PLN over time and maintaining it by sharing information with your network. Finally, it discusses using Twitter to find and land jobs by following certain accounts and hashtags.
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PRSSA Twitter Workshop
- 1. Tweet Your Way to Success: St. Edward’s PRSSA Twitter Workshop Corinne Weisgerber, Ph.D. Assistant Professor of Communication St. Edward’s University, Austin, Texas corinnew@stedwards.edu http://socialmediaprclass.blogspot.com
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- 10. ๏ tweet ๏ hashtag ๏ DM ๏ RT ๏ tinyURL ๏ tweetup
- 11. ๏ tweet - a message of 140 characters or less ๏ hashtag ๏ DM ๏ RT ๏ tinyURL ๏ tweetup
- 12. ๏ tweet - a message of 140 characters or less ๏ hashtag - tweets that start with a # (tracking) ๏ DM ๏ RT ๏ tinyURL ๏ tweetup
- 13. ๏ tweet - a message of 140 characters or less ๏ hashtag - tweets that start with a # (tracking) ๏ DM - direct message (private) ๏ RT ๏ tinyURL ๏ tweetup
- 14. ๏ tweet - a message of 140 characters or less ๏ hashtag - tweets that start with a # (tracking) ๏ DM - direct message (private) ๏ RT - a message that gets send out again ๏ tinyURL ๏ tweetup
- 15. ๏ tweet - a message of 140 characters or less ๏ hashtag - tweets that start with a # (tracking) ๏ DM - direct message (private) ๏ RT - a message that gets send out again ๏ tinyURL - shortens long URLs so they fit ๏ tweetup
- 16. ๏ tweet - a message of 140 characters or less ๏ hashtag - tweets that start with a # (tracking) ๏ DM - direct message (private) ๏ RT - a message that gets send out again ๏ tinyURL - shortens long URLs so they fit ๏ tweetup - twitter meetup
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- 19. Getting started: • Should reflect your personal brand
- 20. Getting started: • Should reflect your personal brand • Fill out bio & choose avatar -‐ personal touch
- 21. Getting started: • Should reflect your personal brand • Fill out bio & choose avatar -‐ personal touch • Register to protect against Twittersquatting
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- 23. What to Company news TWEET
- 24. What to Company news TWEET Industry news/trends
- 25. What to Company news TWEET Industry news/trends New blog posts
- 26. What to Company news TWEET Industry news/trends New blog posts Event info
- 27. What to Company news TWEET Industry news/trends New blog posts Event info Retweets: RT
- 28. What to Company news TWEET Industry news/trends New blog posts Event info Retweets: RT Public replies: @
- 29. What to Company news TWEET Industry news/trends New blog posts Event info Retweets: RT Public replies: @ Questions/Answers
- 30. What to Company news TWEET Industry news/trends New blog posts Event info Retweets: RT Public replies: @ Questions/Answers Private messages: DM
- 31. What to Company news TWEET Industry news/trends New blog posts Event info Retweets: RT Public replies: @ Questions/Answers Private messages: DM Survey/study findings
- 32. You don’t needto tweet to get value out of Twitter
- 33. “ PLNs are deliberatelyformed networks of “ people and resources capable of guiding our independent learning goals and professional development needs.
- 34. Setting Up Your PLN Using Twitter Identify people in your eld whose work you admire Use Twitter’s search engine to nd their Twitter handle Follow them on Twitter Expand the list of experts you follow by: Checking their following/follower lists + Checking RTs to nd out who sent the original tweet + Checking out the #followfriday suggestions + Checking out Twitter lists +
- 35. Setting Up Your PLN Using Twitter Identify people in your eld whose work you admire Use Twitter’s search engine to nd their Twitter handle Follow them on Twitter Expand the list of experts you follow by: Checking their following/follower lists + Checking RTs to nd out who sent the original tweet + Checking out the #followfriday suggestions + Checking out Twitter lists +
- 36. Setting Up Your PLN Using Twitter Identify people in your eld whose work you admire Use Twitter’s search engine to nd their Twitter handle Follow them on Twitter Expand the list of experts you follow by: Checking their following/follower lists + Checking RTs to nd out who sent the original tweet + Checking out the #followfriday suggestions + Checking out Twitter lists +
- 37. Tweaking your Twitter PLN 1. Filter your incoming tweets: Use Tweetdeck or Seesmic to group the people you follow 2. Test drive your subscriptions for a while. Then re-evaluate. If you don't like what you see, simply cancel at no cost to you! 3. Repeat steps 1-7 every now & then to add new voices to your twitter stream
- 38. Tweaking your Twitter PLN 1. Filter your incoming tweets: Use Tweetdeck or Seesmic to group the people you follow 2. Test drive your subscriptions for a while. Then re-evaluate. If you don't like what you see, simply cancel at no cost to you! 3. Repeat steps 1-7 every now & then to add new voices to your twitter stream PLN
- 40. Twitter Network asResearch Assistants Active Social Search
- 41. Twitter Network asResearch Assistants Active Social Search
- 42. Passive Social Search: Receivingpertinent info from PLN without asking for it
- 43. How to maintaina PLN: Lagniappes
- 44. How to maintaina PLN: Lagniappes & the Gift of Giving
- 45. Sharing slides onSlideshare
- 46. Twitter New way to find/land a job • People to follow: @heatherhuhman @PRsarahevans @CAREEREALISM @prsajobcenter @jaredroy • Hashtags to track: #PRintern #journchat #PRStudChat • Try out twitterjobsearch.com
- 47. Twitter New way to find/land a job • People to follow: @heatherhuhman @PRsarahevans @CAREEREALISM @prsajobcenter @jaredroy • Hashtags to track: #PRintern #journchat #PRStudChat • Try out twitterjobsearch.com