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- 2. What is Twitter? AMicro-blogging service…of course! HUH?
- 3. Seriously…what is Twitter? ►Twitter is a tool that allows you to share short updates, 140 characters or less, with people in your network. ► You can also read others’ updates in your network as well ► Twitter is based in the social networking side of applications and has some great business potential
- 4. How do Iuse Twitter? ► You can go to Twitter and simply “surf” others’ updates. If you were to go to Guy Kawasaki’s for example, you would see his latest tweets:
- 5. How do Iuse Twitter? ► The best way to use Twitter is to sign up for an account. ► It is free ► You do not have to tie it into your cell phone and get text messages ► It is free ► Did I mention…it is FREE?
- 6. Signing up foran Account ► Prettybasic stuff ► Go to http://twitter.com/ ► Click ► Put in some basic info, then create your account ► Note: Choose wisely of your screen name! ► You will have to verify your creation via email but it is quick
- 7. “And They’re OFF” ►You can now Tweet (that is the art of posting on Twitter) away ► Go on….start Tweeting
- 8. What can Ido on Twitter? ► Simply and basically, you can Tweet ► Tweet about what you want ► Bring value to those that you want as your audience If your audience is your old college buddies, tell them what you are doing If your audience is your customer base, bring value to them with info about your products, plans, ideas, specials, etc
- 9. Twitter Anecdote ► Kogi Korean BBQ truck in LA Tweets its next stop ► Lines of 300 to 800 people are waiting for the truck at its stops! ► This has all been done with Twitter ► Here is a link to the LA Times article: http://www.latimes.com/theguide/restaurants/la -fo-kogi11-2009feb11,0,4560062.story
- 10. I Tweeted, What’sNext? ► Congrats, welcome to Twitter ► Now, you may want to follow someone ► You can choose who ever you want to follow ► The choices are endless; family members, workmates, friends, celebrities, etc
- 11. How to findsomeone ► Twittermakes it easy, just click the button in the upper right hand corner “Find People”
- 12. Follow Someone ► Once you find the person you are looking for, simply hit the “Follow” button ► Now, when you log into Twitter, you will see their Tweets as well
- 13. Someone is Followingme! ► Yes, people can follow you too. ► This is your audience! ► Bring them value! ► The more followers you have, the cooler you are in Twitter world! Just kidding. Some do believe this (note the Ashton Kutcher vs CNN incident). But, what matters is the value you bring your audience.
- 14. Twitter Etiquette ► Yes,proper etiquette has even found its way to Twitter ► Proper Twit-iquette says that if someone follows you, you should follow them ► You should also send them a Direct Message thanking them for the follow ► I do not practice this exactly…
- 15. I don’t wantto follow you ► Twitter is free. Therefore, there are people that use Twitter to promote things you may not want to see or deal with. ► If you get a follow from someone you don’t know, don’t follow them. ► In fact, Twitter has this great feature of being able to “Block” other users. ► I have started using the “Block” feature with some of the more unsavory Twitter-ers
- 16. What does ‘#’Mean? ► The ‘#’, or hashtag, is a tagging system that was created on Twitter ► It allows Tweets to be grouped into specific groups ► For example, Tweets concerning Product Management tend to contain ‘#prodmgmt’ in them. ► You can then search for all the Tweets with a specific hashtag (more on searching later)
- 17. What does ‘@’mean? ► Twitter has spawned a nomenclature all its own ► When you see the ‘@’ symbol, someone is mentioning or replying to another user on Twitter ► It gives you the chance to look that person up and see if you want to follow them
- 18. Replies ► When you see an ‘@name’ at the beginning of a message, the Tweet is most likely a reply to something before ► Some people have conversations back and forth in such a manner
- 19. Retweets ► Retweets are the Holy Grail of Twitter! You can retweet what others have said that you find interesting. ► These are signified with an ‘RT’ at the beginning of a Tweet ► They are generally followed with ‘@’ and the name of the original Tweeter ► Being Retweeted is the BOMB! You have said something that someone else in the world found interesting…who would have thought?!?
- 20. Twitter Home Page ►Let’s review what you might see on your Twitter page ► Plain old Tweet from an associate: ► Reply or Mention: ► Retweet (RT):
- 21. Direct Messages ► When two people follow each other (sounds like the beginning of “The Talk” with my kids!) they can Direct Message (DM) each other ► DMs are only seen by the sender and the recipient ► Its just like an email, only in 140 characters
- 22. Searches and Questions ►Twitter is a great resource for searching info on topics, people, competitors, workouts, whatever! You can find links to almost anything on Twitter ► You can pose questions on Twitter as well. People in your network or out (by using searches) can respond to your topic. Great way to start a dialog about a topic quickly
- 23. Celebrities and Twitter ►OK. Ashton, Oprah, Britney. They all Tweet. But, what are they tweeting about and do I really care? ► You have to answer that one for yourself! ► I follow two celebrities, Lance Armstrong (@lancearmstong) because I dig his tweets, cycling, Tour de France, Livestrong, etc. The other is Natalie Coughlin (@nataliecoughlin)…just ‘cause
- 24. Basics ►I thinkwe have covered the basics ► Twitter is about getting your name out. It is another medium to do so. ► Twitter can help build a brand for your company or product or charity or whatever ► Twitter’s potential in business use is just being tapped
- 25. Why do thisin PowerPoint? ►Idon’t know. It just felt right. I guess I could Tweet the whole thing, but then how much use would it be for those that are not on Twitter?!?
- 26. Why did Ido this? ►I get asked about Twitter in my daily life ► This helped me explain it to others and provide a place for them to learn about Twitter as well
- 27. Advanced Twitter Topics ►Yes, there are advanced Twitter topics! ► The next few slides will talk about a few topics such as: Pictures and Twitter URL Shortners….huh? Twitter Clients (other ways of using Twitter without have to go to the website) ► Thereare more but these should help wet your appetite!
- 28. Pictures and Twitter ►You can post pictures via other sites that tie into Twitter! ► YFrog and Twitpic are just 2 of many popular sites http://www.twitpic.com/ http://www.yfrog.com/ ► You can post a picture, add a tweet and voila…your tweet includes text and a URL to the picture you uploaded!
- 29. URL Shorteners ► OK. You only have 140 characters to say it. You don’t want to waste that with a HUGE URL. ► URL shorteners (I like http://tinyurl.com/) provide a way to take a link and make it very short. ► For example, this http://crankypm.com/2009/07/guest-post-death-funnel-haw ► Becomes http://tinyurl.com/l23wbs
- 30. Twitter Clients ►A Twitter Client is another system that puts some more pretty on the front of Twitter (you know, lipstick on a pig) ► Many clients offer integrated features such as saved searches, URL shorteners built right in, integration with picture sites, etc. ► Some even allow integration with Facebook or other Social Networking sites
- 31. Twitter Clients ► There are many clients out there ► I like TweetDeck, it runs in the Adobe AIR Framework which some people do not like ► Choose one that is best for you, there is no right answer on this test question! ► Clients exist for Windows, Linux, Mac, iPhone, Crackberry…I mean BlackBerry (I use UberTwitter on my Crackberry)
- 32. Conclusion ► The End. ►“Go on. Go home. Why are you still sitting there?” (Bad Ferris Bueller reference) ► Thanks for reading and I hope you found this interesting. You can follow me on Twitter at: http://twitter.com/scottcote