SlideShare a Scribd company logo
1 of 14
The Assembled Web Distributed Content, Community, and Commerce 27 August 2009 John Eckman, Sr. Director, Optaros Labs, Optaros [email_address] http://twitter.com/jeckman http://www.openparenthesis.org/
Eras of Web Evolution ,[object Object],Era Characteristics Limitations Web of Documents Content-centric Static HTML experiences / lightweight CMS Focus on eyeballs, stickiness “ The web is a giant universal library for information” Results in Brochure-ware Experiences are not engaging Not digitally native Not interactive / immersive Web of Transactions Commerce-centric Focus on conversion rates “ The web is a giant universal marketplace for buying and selling things” No loyalty to merchants No depth of experience No social interaction Transactional focus often resulted in weak content – don’t distract the buyer Web of Communities (aka “Web 2.0”) Community-centric Focus on “engagement”  “ The web is a giant universal cocktail party / high school reunion / community” Struggle to find business models Community for community’s sake Herd mentality Cost of community management underestimated
The Assembled Web ,[object Object]
The Assembled Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated Experiences ,[object Object]
Integrated Experiences ,[object Object]
Integrated Experiences ,[object Object]
The Digital Footprint ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond the Site ,[object Object]
Beyond the Site ,[object Object]
Example: Embedded Sponsorships   Display Advertising |  Visitors Ignore Ads   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Embedded Sponsorships Case Study|  Embedded Sponsorship Funnel on AOL ,[object Object],Engagement  (Embedded Sponsorship) Conversion WalletPop.com (AOL) Experian controls 100% of dedicated pages (content and ads) on FreeCreditReport.com Secure, ecommerce transactions on Experian controlled site AOL.com Homepage content snacker slots on AOL direct traffic to WalletPop content page (content not ads drive traffic) Click  Through Click Through
Assembled Web OView |  SaaS to Manage Content Sponsorships  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks ,[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Virtual marketing
Virtual marketingVirtual marketing
Virtual marketingspence22
 
Halogen Network: Digital Media Briefing for Wine & Spirits
Halogen Network: Digital Media Briefing for Wine & SpiritsHalogen Network: Digital Media Briefing for Wine & Spirits
Halogen Network: Digital Media Briefing for Wine & SpiritsBill Youstra
 
M. Sanders Presentation
M. Sanders PresentationM. Sanders Presentation
M. Sanders PresentationAndy Reynolds
 
Social Media Marketing: Principles and Economics
Social Media Marketing: Principles and EconomicsSocial Media Marketing: Principles and Economics
Social Media Marketing: Principles and EconomicsEthan Bauley
 
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate ProgramsUsing Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate ProgramsAffiliate Summit
 
SIINDA Conference: Local Digital Media EcoSystem
SIINDA Conference: Local Digital Media EcoSystemSIINDA Conference: Local Digital Media EcoSystem
SIINDA Conference: Local Digital Media EcoSystemDoug Meeker
 

What's hot (6)

Virtual marketing
Virtual marketingVirtual marketing
Virtual marketing
 
Halogen Network: Digital Media Briefing for Wine & Spirits
Halogen Network: Digital Media Briefing for Wine & SpiritsHalogen Network: Digital Media Briefing for Wine & Spirits
Halogen Network: Digital Media Briefing for Wine & Spirits
 
M. Sanders Presentation
M. Sanders PresentationM. Sanders Presentation
M. Sanders Presentation
 
Social Media Marketing: Principles and Economics
Social Media Marketing: Principles and EconomicsSocial Media Marketing: Principles and Economics
Social Media Marketing: Principles and Economics
 
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate ProgramsUsing Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
 
SIINDA Conference: Local Digital Media EcoSystem
SIINDA Conference: Local Digital Media EcoSystemSIINDA Conference: Local Digital Media EcoSystem
SIINDA Conference: Local Digital Media EcoSystem
 

Similar to Introduction to the Assembled Web - Experian Forward

The Assembled Web
The Assembled WebThe Assembled Web
The Assembled WebJohn Eckman
 
Webstrategies presentation
Webstrategies presentationWebstrategies presentation
Webstrategies presentationSanjay Mitra
 
StepChange: Put Your Content Where It Counts
StepChange: Put Your Content Where It CountsStepChange: Put Your Content Where It Counts
StepChange: Put Your Content Where It CountsKevin Tate
 
Let's start a conversation
Let's start a conversationLet's start a conversation
Let's start a conversationPCM creative
 
Business Network East Midlands - Let's start a conversation
Business Network East Midlands - Let's start a conversationBusiness Network East Midlands - Let's start a conversation
Business Network East Midlands - Let's start a conversationguestc58d2a
 
Startup #7 : how to get customers
Startup #7 : how to get customersStartup #7 : how to get customers
Startup #7 : how to get customersJean Michel
 
[RESEARCH REPORT PREVIEW] Creating a Customer-First Web Experience
[RESEARCH REPORT PREVIEW] Creating a Customer-First Web Experience[RESEARCH REPORT PREVIEW] Creating a Customer-First Web Experience
[RESEARCH REPORT PREVIEW] Creating a Customer-First Web ExperienceAltimeter, a Prophet Company
 
E business and
E business andE business and
E business andVikram g b
 
Trends2009sm 169 16th
Trends2009sm 169 16thTrends2009sm 169 16th
Trends2009sm 169 16thPipo Santos
 
E-Commerce and Social Business - What a business owner should know about SEO,...
E-Commerce and Social Business - What a business owner should know about SEO,...E-Commerce and Social Business - What a business owner should know about SEO,...
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
 
The New Digital Ecosystem - understanding digital today
The New Digital Ecosystem - understanding digital todayThe New Digital Ecosystem - understanding digital today
The New Digital Ecosystem - understanding digital todayTamara Obradov
 
UNLOCK YOUR DIGITAL VALUE POTENTIAL - BOOZ DIGITAL AMSTERDAM 2013
UNLOCK YOUR DIGITAL VALUE POTENTIAL - BOOZ DIGITAL AMSTERDAM 2013UNLOCK YOUR DIGITAL VALUE POTENTIAL - BOOZ DIGITAL AMSTERDAM 2013
UNLOCK YOUR DIGITAL VALUE POTENTIAL - BOOZ DIGITAL AMSTERDAM 2013Femke-Anna van Zanten
 
Digital marketing overview fas
Digital marketing overview fasDigital marketing overview fas
Digital marketing overview fasDigital Business
 
The future landscape of eBusiness
The future landscape of eBusinessThe future landscape of eBusiness
The future landscape of eBusinessRoberto Hortal
 
Components & Scope -DM.pptx
Components & Scope -DM.pptxComponents & Scope -DM.pptx
Components & Scope -DM.pptxDr.Satya Kumar
 
Social Media Marketing in the UK
Social Media Marketing in the UKSocial Media Marketing in the UK
Social Media Marketing in the UKChris Middleton
 
Website Conversion Best Practices for High Tech Companies
Website Conversion Best Practices for High Tech CompaniesWebsite Conversion Best Practices for High Tech Companies
Website Conversion Best Practices for High Tech Companiesedynamic
 
Ch15 The Internet and Interactive Media
Ch15 The Internet and Interactive MediaCh15 The Internet and Interactive Media
Ch15 The Internet and Interactive MediaWiwan
 
Managing Design and eBusiness - Lecture 1
Managing Design and eBusiness - Lecture 1Managing Design and eBusiness - Lecture 1
Managing Design and eBusiness - Lecture 1Virtu Institute
 

Similar to Introduction to the Assembled Web - Experian Forward (20)

The Assembled Web
The Assembled WebThe Assembled Web
The Assembled Web
 
The Web Untangled
The Web UntangledThe Web Untangled
The Web Untangled
 
Webstrategies presentation
Webstrategies presentationWebstrategies presentation
Webstrategies presentation
 
StepChange: Put Your Content Where It Counts
StepChange: Put Your Content Where It CountsStepChange: Put Your Content Where It Counts
StepChange: Put Your Content Where It Counts
 
Let's start a conversation
Let's start a conversationLet's start a conversation
Let's start a conversation
 
Business Network East Midlands - Let's start a conversation
Business Network East Midlands - Let's start a conversationBusiness Network East Midlands - Let's start a conversation
Business Network East Midlands - Let's start a conversation
 
Startup #7 : how to get customers
Startup #7 : how to get customersStartup #7 : how to get customers
Startup #7 : how to get customers
 
[RESEARCH REPORT PREVIEW] Creating a Customer-First Web Experience
[RESEARCH REPORT PREVIEW] Creating a Customer-First Web Experience[RESEARCH REPORT PREVIEW] Creating a Customer-First Web Experience
[RESEARCH REPORT PREVIEW] Creating a Customer-First Web Experience
 
E business and
E business andE business and
E business and
 
Trends2009sm 169 16th
Trends2009sm 169 16thTrends2009sm 169 16th
Trends2009sm 169 16th
 
E-Commerce and Social Business - What a business owner should know about SEO,...
E-Commerce and Social Business - What a business owner should know about SEO,...E-Commerce and Social Business - What a business owner should know about SEO,...
E-Commerce and Social Business - What a business owner should know about SEO,...
 
The New Digital Ecosystem - understanding digital today
The New Digital Ecosystem - understanding digital todayThe New Digital Ecosystem - understanding digital today
The New Digital Ecosystem - understanding digital today
 
UNLOCK YOUR DIGITAL VALUE POTENTIAL - BOOZ DIGITAL AMSTERDAM 2013
UNLOCK YOUR DIGITAL VALUE POTENTIAL - BOOZ DIGITAL AMSTERDAM 2013UNLOCK YOUR DIGITAL VALUE POTENTIAL - BOOZ DIGITAL AMSTERDAM 2013
UNLOCK YOUR DIGITAL VALUE POTENTIAL - BOOZ DIGITAL AMSTERDAM 2013
 
Digital marketing overview fas
Digital marketing overview fasDigital marketing overview fas
Digital marketing overview fas
 
The future landscape of eBusiness
The future landscape of eBusinessThe future landscape of eBusiness
The future landscape of eBusiness
 
Components & Scope -DM.pptx
Components & Scope -DM.pptxComponents & Scope -DM.pptx
Components & Scope -DM.pptx
 
Social Media Marketing in the UK
Social Media Marketing in the UKSocial Media Marketing in the UK
Social Media Marketing in the UK
 
Website Conversion Best Practices for High Tech Companies
Website Conversion Best Practices for High Tech CompaniesWebsite Conversion Best Practices for High Tech Companies
Website Conversion Best Practices for High Tech Companies
 
Ch15 The Internet and Interactive Media
Ch15 The Internet and Interactive MediaCh15 The Internet and Interactive Media
Ch15 The Internet and Interactive Media
 
Managing Design and eBusiness - Lecture 1
Managing Design and eBusiness - Lecture 1Managing Design and eBusiness - Lecture 1
Managing Design and eBusiness - Lecture 1
 

More from John Eckman

Don't fear the block: Gutenberg is gettin' good
Don't fear the block: Gutenberg is gettin' goodDon't fear the block: Gutenberg is gettin' good
Don't fear the block: Gutenberg is gettin' goodJohn Eckman
 
#NoStalking: Advertising & User Privacy
#NoStalking: Advertising & User Privacy#NoStalking: Advertising & User Privacy
#NoStalking: Advertising & User PrivacyJohn Eckman
 
There's a Reason We Call Them Institutions: Working in Higher Education Witho...
There's a Reason We Call Them Institutions: Working in Higher Education Witho...There's a Reason We Call Them Institutions: Working in Higher Education Witho...
There's a Reason We Call Them Institutions: Working in Higher Education Witho...John Eckman
 
Working the Open: Open Source in an Agency
Working the Open: Open Source in an AgencyWorking the Open: Open Source in an Agency
Working the Open: Open Source in an AgencyJohn Eckman
 
GDPR FTW, or, How I Learned to Stop Worrying and Love Privacy By Design
GDPR FTW, or, How I Learned to Stop Worrying and Love Privacy By DesignGDPR FTW, or, How I Learned to Stop Worrying and Love Privacy By Design
GDPR FTW, or, How I Learned to Stop Worrying and Love Privacy By DesignJohn Eckman
 
The Blob, the Chunk, & the Block: Structured Content in the Age of Gutenberg
The Blob, the Chunk, & the Block: Structured Content in the Age of GutenbergThe Blob, the Chunk, & the Block: Structured Content in the Age of Gutenberg
The Blob, the Chunk, & the Block: Structured Content in the Age of GutenbergJohn Eckman
 
Taking Back What and From Whom?: Imagined Communities and Role of WordPress i...
Taking Back What and From Whom?: Imagined Communities and Role of WordPress i...Taking Back What and From Whom?: Imagined Communities and Role of WordPress i...
Taking Back What and From Whom?: Imagined Communities and Role of WordPress i...John Eckman
 
Gutenberg for Agencies
Gutenberg for AgenciesGutenberg for Agencies
Gutenberg for AgenciesJohn Eckman
 
Engaging in Digital: Sites for Non-Profits
Engaging in Digital: Sites for Non-ProfitsEngaging in Digital: Sites for Non-Profits
Engaging in Digital: Sites for Non-ProfitsJohn Eckman
 
Dear Firstname Lastname: Personalization & Content Targeting
Dear Firstname Lastname: Personalization & Content TargetingDear Firstname Lastname: Personalization & Content Targeting
Dear Firstname Lastname: Personalization & Content TargetingJohn Eckman
 
But Why? Use Cases for the REST API
But Why? Use Cases for the REST APIBut Why? Use Cases for the REST API
But Why? Use Cases for the REST APIJohn Eckman
 
WPDrama & The Four Agreements
WPDrama & The Four AgreementsWPDrama & The Four Agreements
WPDrama & The Four AgreementsJohn Eckman
 
Distributed, not Disconnected: Employee Engagement for Remote Companies
Distributed, not Disconnected: Employee Engagement for Remote CompaniesDistributed, not Disconnected: Employee Engagement for Remote Companies
Distributed, not Disconnected: Employee Engagement for Remote CompaniesJohn Eckman
 
Disrupting Distribution
Disrupting DistributionDisrupting Distribution
Disrupting DistributionJohn Eckman
 
Managing Clients without Going Crazy
Managing Clients without Going CrazyManaging Clients without Going Crazy
Managing Clients without Going CrazyJohn Eckman
 
Stop Gathering Requirements - Start Defining Success
Stop Gathering Requirements - Start Defining SuccessStop Gathering Requirements - Start Defining Success
Stop Gathering Requirements - Start Defining SuccessJohn Eckman
 
Client Diplomacy: From Adversaries to Allies
Client Diplomacy: From Adversaries to AlliesClient Diplomacy: From Adversaries to Allies
Client Diplomacy: From Adversaries to AlliesJohn Eckman
 
WordPress as a CMS Platform: Gilbane 2015
WordPress as a CMS Platform: Gilbane 2015WordPress as a CMS Platform: Gilbane 2015
WordPress as a CMS Platform: Gilbane 2015John Eckman
 
WordPress and the Enterprise Disconnect
WordPress and the Enterprise DisconnectWordPress and the Enterprise Disconnect
WordPress and the Enterprise DisconnectJohn Eckman
 
The Future of WordPress (and Your Role In It)
The Future of WordPress (and Your Role In It)The Future of WordPress (and Your Role In It)
The Future of WordPress (and Your Role In It)John Eckman
 

More from John Eckman (20)

Don't fear the block: Gutenberg is gettin' good
Don't fear the block: Gutenberg is gettin' goodDon't fear the block: Gutenberg is gettin' good
Don't fear the block: Gutenberg is gettin' good
 
#NoStalking: Advertising & User Privacy
#NoStalking: Advertising & User Privacy#NoStalking: Advertising & User Privacy
#NoStalking: Advertising & User Privacy
 
There's a Reason We Call Them Institutions: Working in Higher Education Witho...
There's a Reason We Call Them Institutions: Working in Higher Education Witho...There's a Reason We Call Them Institutions: Working in Higher Education Witho...
There's a Reason We Call Them Institutions: Working in Higher Education Witho...
 
Working the Open: Open Source in an Agency
Working the Open: Open Source in an AgencyWorking the Open: Open Source in an Agency
Working the Open: Open Source in an Agency
 
GDPR FTW, or, How I Learned to Stop Worrying and Love Privacy By Design
GDPR FTW, or, How I Learned to Stop Worrying and Love Privacy By DesignGDPR FTW, or, How I Learned to Stop Worrying and Love Privacy By Design
GDPR FTW, or, How I Learned to Stop Worrying and Love Privacy By Design
 
The Blob, the Chunk, & the Block: Structured Content in the Age of Gutenberg
The Blob, the Chunk, & the Block: Structured Content in the Age of GutenbergThe Blob, the Chunk, & the Block: Structured Content in the Age of Gutenberg
The Blob, the Chunk, & the Block: Structured Content in the Age of Gutenberg
 
Taking Back What and From Whom?: Imagined Communities and Role of WordPress i...
Taking Back What and From Whom?: Imagined Communities and Role of WordPress i...Taking Back What and From Whom?: Imagined Communities and Role of WordPress i...
Taking Back What and From Whom?: Imagined Communities and Role of WordPress i...
 
Gutenberg for Agencies
Gutenberg for AgenciesGutenberg for Agencies
Gutenberg for Agencies
 
Engaging in Digital: Sites for Non-Profits
Engaging in Digital: Sites for Non-ProfitsEngaging in Digital: Sites for Non-Profits
Engaging in Digital: Sites for Non-Profits
 
Dear Firstname Lastname: Personalization & Content Targeting
Dear Firstname Lastname: Personalization & Content TargetingDear Firstname Lastname: Personalization & Content Targeting
Dear Firstname Lastname: Personalization & Content Targeting
 
But Why? Use Cases for the REST API
But Why? Use Cases for the REST APIBut Why? Use Cases for the REST API
But Why? Use Cases for the REST API
 
WPDrama & The Four Agreements
WPDrama & The Four AgreementsWPDrama & The Four Agreements
WPDrama & The Four Agreements
 
Distributed, not Disconnected: Employee Engagement for Remote Companies
Distributed, not Disconnected: Employee Engagement for Remote CompaniesDistributed, not Disconnected: Employee Engagement for Remote Companies
Distributed, not Disconnected: Employee Engagement for Remote Companies
 
Disrupting Distribution
Disrupting DistributionDisrupting Distribution
Disrupting Distribution
 
Managing Clients without Going Crazy
Managing Clients without Going CrazyManaging Clients without Going Crazy
Managing Clients without Going Crazy
 
Stop Gathering Requirements - Start Defining Success
Stop Gathering Requirements - Start Defining SuccessStop Gathering Requirements - Start Defining Success
Stop Gathering Requirements - Start Defining Success
 
Client Diplomacy: From Adversaries to Allies
Client Diplomacy: From Adversaries to AlliesClient Diplomacy: From Adversaries to Allies
Client Diplomacy: From Adversaries to Allies
 
WordPress as a CMS Platform: Gilbane 2015
WordPress as a CMS Platform: Gilbane 2015WordPress as a CMS Platform: Gilbane 2015
WordPress as a CMS Platform: Gilbane 2015
 
WordPress and the Enterprise Disconnect
WordPress and the Enterprise DisconnectWordPress and the Enterprise Disconnect
WordPress and the Enterprise Disconnect
 
The Future of WordPress (and Your Role In It)
The Future of WordPress (and Your Role In It)The Future of WordPress (and Your Role In It)
The Future of WordPress (and Your Role In It)
 

Recently uploaded

DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionDilum Bandara
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfLoriGlavin3
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rick Flair
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxhariprasad279825
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3
 
What is Artificial Intelligence?????????
What is Artificial Intelligence?????????What is Artificial Intelligence?????????
What is Artificial Intelligence?????????blackmambaettijean
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
 
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxLoriGlavin3
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersRaghuram Pandurangan
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 

Recently uploaded (20)

DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An Introduction
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
 
What is Artificial Intelligence?????????
What is Artificial Intelligence?????????What is Artificial Intelligence?????????
What is Artificial Intelligence?????????
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
 
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information Developers
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 

Introduction to the Assembled Web - Experian Forward

  • 1. The Assembled Web Distributed Content, Community, and Commerce 27 August 2009 John Eckman, Sr. Director, Optaros Labs, Optaros [email_address] http://twitter.com/jeckman http://www.openparenthesis.org/
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.

Editor's Notes

  1. The challenge with online advertising is that users have learned to ignore it. Numerous eyeball tracking studies have shown that users focus on content and don’t even recall seeing advertising on the page.