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Viral marketing 
www.digitalmarketing.ac.in
What is Viral marketing 
 Viral marketing 
referring to marketing 
techniques that uses 
social networking 
services, ema...
How Viral Marketing 
Became Hot 
 The emergence of "viral marketing," as an approach to 
advertisement, has been tied to ...
Goal of Viral Marketing 
 Increase Sales. 
 Customer acquisition. 
 Customer Satisfaction. 
 Customer Loyalty. 
 Incr...
Tool used in Viral 
Marketing 
 E-mail Campaign. 
 Social Networking 
Websites. 
 Online Broadcast. 
 Message Campaign...
Types of Viral 
Marketing 
 Pass along. 
 Buzz marketing 
 Incentive 
Viral(Rewards system) 
 Undercover Marketing 
ww...
Challenges in Viral 
Marketing 
 Customer communication. 
 Good Marketing plan. 
 Turning profit by attracting 
masses....
Viral Marketing Plan 
 Plan Your Attack. 
1. Create Something “Shareable” 
2. Organize your foundation. 
3. Promoting you...
Advantage of Viral 
Marketing 
 Inexpensive compared to other 
advertising methods. 
 Immediate visitors. 
 Causes expo...
Disadvantage of 
Viral Marketing 
 Spam threats – If made badly, viral 
marketing can guide to significant 
spam issues. ...
How Chris Gimmer Used The 
Skyscraper Technique to Get 17,584 
Visitors (In One Day)- Case Study 
 Chris Gimmer posted a ...
Case Study continue 
 Chris realized that his competitors 
were not doing market research. 
 That’s when he decided to t...
Videos 
 http://www.businessweek.com/video 
s/2014-08-18/why-the-als-ice-bucket- 
challenge-went-viral. 
 http://www.mar...
Further Reading 
 http://homebusiness.about.com/od/ 
homebusinessglossar1/g/viral-marketing. 
htm 
 http://en.wikipedia....
Thank You 
www.digitalmarketing.ac.in
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Viral Marketing

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What causes Virality, Advantages of virality, How to make content Viral.
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Viral Marketing

  1. 1. Viral marketing www.digitalmarketing.ac.in
  2. 2. What is Viral marketing  Viral marketing referring to marketing techniques that uses social networking services, email services,instant messages app like whats app,hike,sms to spread information related to product or services across the globe in a such a fashion that it go viral within fraction of seconds. www.digitalmarketing.ac.in
  3. 3. How Viral Marketing Became Hot  The emergence of "viral marketing," as an approach to advertisement, has been tied to the popularization in the 1990s.  The growth of social networking significantly contributed to the effectiveness of viral marketing.  In 2009, time spent visiting social media sites began to exceed time spent emailing.  A 2010 study found that 52% of people who view news online forward it on through social networks, email, or posts.  Through social media Viral marketing became very easy to plan and execute.  In short social media created huge amount of contribution toward success of viral marketing. www.digitalmarketing.ac.in
  4. 4. Goal of Viral Marketing  Increase Sales.  Customer acquisition.  Customer Satisfaction.  Customer Loyalty.  Increase Traffic of Website.  Increase Brand Awareness.  Realistic.  Set Time Frame. www.digitalmarketing.ac.in
  5. 5. Tool used in Viral Marketing  E-mail Campaign.  Social Networking Websites.  Online Broadcast.  Message Campaign.  Online Quizzes.  Video and audio clips.  Share option button in campaign. www.digitalmarketing.ac.in
  6. 6. Types of Viral Marketing  Pass along.  Buzz marketing  Incentive Viral(Rewards system)  Undercover Marketing www.digitalmarketing.ac.in
  7. 7. Challenges in Viral Marketing  Customer communication.  Good Marketing plan.  Turning profit by attracting masses.  Time Restriction. www.digitalmarketing.ac.in
  8. 8. Viral Marketing Plan  Plan Your Attack. 1. Create Something “Shareable” 2. Organize your foundation. 3. Promoting your campaign  Give Your Campaign an “Anchor”--The goal you pick will act as an anchor that brings order from chaos. 1. Links. 2. Shares (for social media). 3. Visits & Page views (for traffic).  The Essential Components of “Shareable” Content. www.digitalmarketing.ac.in
  9. 9. Advantage of Viral Marketing  Inexpensive compared to other advertising methods.  Immediate visitors.  Causes exponential growth – reaches a large audience.  Automate your marketing methods – set it up once and forget about it.  High Credibility.  Increase targeted traffic to your web site.  High efficiency. www.digitalmarketing.ac.in
  10. 10. Disadvantage of Viral Marketing  Spam threats – If made badly, viral marketing can guide to significant spam issues.  Brand dilution - Not all products or services are viral. One needs to verify first if the product or service falls into this criteria.  Association with unknown groups – During this process, it may reach someone you would rather not be associated with your campaign. www.digitalmarketing.ac.in
  11. 11. How Chris Gimmer Used The Skyscraper Technique to Get 17,584 Visitors (In One Day)- Case Study  Chris Gimmer posted a content which gone viral is “Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days“.  3-step steps Technique process which he fallowed: 1. Find content that’s performed well in your industry. 2. Identify gaps in that content… and make something that fills in those gaps. 3. Promote your content like a madman. www.digitalmarketing.ac.in
  12. 12. Case Study continue  Chris realized that his competitors were not doing market research.  That’s when he decided to try the viral marketing technique.  Here’s what happened.  To date, Chris’s piece of piece of Skyscraper Content has been shared over 240,000 times on social media:  Bottom line: One piece of viral content can make a huge long-term difference in your site’s traffic. www.digitalmarketing.ac.in
  13. 13. Videos  http://www.businessweek.com/video s/2014-08-18/why-the-als-ice-bucket- challenge-went-viral.  http://www.marieforleo.com/2013/ 07/viral-marketing/  http://www.youtube.com/watch? v=7fXEgO2iL7Y  https://coursmos.com/course/101- viral-marketing-tools-course-3 www.digitalmarketing.ac.in
  14. 14. Further Reading  http://homebusiness.about.com/od/ homebusinessglossar1/g/viral-marketing. htm  http://en.wikipedia.org/wiki/Viral_ marketing  http://digiday.com/brands/ice-bucket- challenge-case-study-viral-marketing- success/  http://digiday.com/brands/ice-bucket- challenge-case-study-viral-marketing- success/  http://optiinfo.wordpress.com/2012 /11/12/5-benefits-of-viral-marketing- for-businesses/ www.digitalmarketing.ac.in
  15. 15. Thank You www.digitalmarketing.ac.in

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