What is Viral marketing
referring to marketing
techniques that uses
messages app like whats
app,hike,sms to spread
information related to
product or services
across the globe in a
such a fashion that it go
viral within fraction of
How Viral Marketing
The emergence of "viral marketing," as an approach to
advertisement, has been tied to the popularization in the
The growth of social networking significantly contributed
to the effectiveness of viral marketing.
In 2009, time spent visiting social media sites began to
exceed time spent emailing.
A 2010 study found that 52% of people who view news
online forward it on through social networks, email, or
Through social media Viral marketing became very easy to
plan and execute.
In short social media created huge amount of contribution
toward success of viral marketing.
Goal of Viral Marketing
Increase Traffic of
Increase Brand Awareness.
Set Time Frame.
Tool used in Viral
Video and audio clips.
Share option button in
Challenges in Viral
Good Marketing plan.
Turning profit by attracting
Viral Marketing Plan
Plan Your Attack.
1. Create Something “Shareable”
2. Organize your foundation.
3. Promoting your campaign
Give Your Campaign an “Anchor”--The
goal you pick will act as an anchor that
brings order from chaos.
2. Shares (for social media).
3. Visits & Page views (for traffic).
The Essential Components of
Advantage of Viral
Inexpensive compared to other
Causes exponential growth –
reaches a large audience.
Automate your marketing methods –
set it up once and forget about it.
Increase targeted traffic to your web
Spam threats – If made badly, viral
marketing can guide to significant
Brand dilution - Not all products or
services are viral. One needs to verify
first if the product or service falls
into this criteria.
Association with unknown groups –
During this process, it may reach
someone you would rather not be
associated with your campaign.
How Chris Gimmer Used The
Skyscraper Technique to Get 17,584
Visitors (In One Day)- Case Study
Chris Gimmer posted a content
which gone viral is “Link Building
Case Study: How I Increased My
Search Traffic by 110% in 14
3-step steps Technique process
which he fallowed:
1. Find content that’s performed
well in your industry.
2. Identify gaps in that content…
and make something that fills in
3. Promote your content like a
Case Study continue
Chris realized that his competitors
were not doing market research.
That’s when he decided to try the
viral marketing technique.
Here’s what happened.
To date, Chris’s piece of piece of
Skyscraper Content has been
shared over 240,000 times on
Bottom line: One piece of viral
content can make a huge long-term
difference in your site’s traffic.