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John Eckman • @jeckman • #wcto
S TO P G AT H E R I N G R E Q U I R E M E N T S
S TA R T D E F I N I N G S U C C E S S
John Eckman • @jeckman • #wcto
R E Q U I R E M E N T S A R E N E V E R
“ G AT H E R E D”
https://twitter.com/jeckman/statu...
John Eckman • @jeckman • #wcto
John Eckman • @jeckman • #wcto
John Eckman • @jeckman • #wcto
John Eckman • @jeckman • #wcto
John Eckman • @jeckman • #wcto
John Eckman • @jeckman • #wcto
https://www.youtube.com/watch?v=nV7u1VBhWCE
John Eckman • @jeckman • #wcto
R E Q U I R E M E N T S A R E N ’ T G AT H E R E D
• They don’t exist yet
• People don’t kn...
John Eckman • @jeckman • #wcto
“ B U Y E R S A R E L I A R S ”
John Eckman • @jeckman • #wcto
“ B U Y E R S A R E L I A R S ”
John Eckman • @jeckman • #wcto
“Scope definition is a full-contact sport”
- J O H N E C K M A N
https://www.thestar.com/spo...
John Eckman • @jeckman • #wcto
http://www.productmanagerclub.com/2016/04/27/show-dont-ask/#prettyPhoto
John Eckman • @jeckman • #wcto
https://hbr.org/2011/08/henry-ford-never-said-the-fast
John Eckman • @jeckman • #wcto
https://hbr.org/2011/08/henry-ford-never-said-the-fast
We have no evidence that
Ford ever s...
John Eckman • @jeckman • #wcto
https://hbr.org/2011/08/henry-ford-never-said-the-fast
We have no evidence that
Ford ever s...
John Eckman • @jeckman • #wcto
I N S T E A D, D E F I N E
S U C C E S S
John Eckman • @jeckman • #wcto
D E F I N I N G S U C C E S S
What?
For Whom?
Why?
John Eckman • @jeckman • #wcto
D E F I N I N G S U C C E S S
John Eckman • @jeckman • #wcto
D E F I N I N G S U C C E S S
John Eckman • @jeckman • #wcto
D E F I N I N G S U C C E S S
John Eckman • @jeckman • #wcto
S H OW D O N ’ T T E L L
• Sketch, Prototype, Iterate
• Test - with real users
• Measure an...
John Eckman • @jeckman • #wcto
John Eckman • @jeckman • #wcto
John Eckman • @jeckman • #wcto
John Eckman • @jeckman • #wctohttp://www.tamingdata.com/2010/07/08/the-project-management-tree-swing-cartoon-past-and-pres...
John Eckman • @jeckman • #wcto
K E E P O P T I O N S O P E N
• Don’t get locked in to “over-specified” requirements
• Diffe...
John Eckman • @jeckman • #wcto
C O N T R AC T S
• How can you do contracts in the absence of detailed
requirements?
• Disc...
john@10up.com
@jeckman
johneckman.com
openparenthesis.org
goatless.org
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Stop Gathering Requirements - Start Defining Success

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What’s wrong with the traditional approach to requirements definition and how a more proactive, collaborative, prototype and visualization driven approach generates better results.

Published in: Leadership & Management
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Stop Gathering Requirements - Start Defining Success

  1. 1. John Eckman • @jeckman • #wcto S TO P G AT H E R I N G R E Q U I R E M E N T S S TA R T D E F I N I N G S U C C E S S
  2. 2. John Eckman • @jeckman • #wcto R E Q U I R E M E N T S A R E N E V E R “ G AT H E R E D” https://twitter.com/jeckman/status/719852834947248129
  3. 3. John Eckman • @jeckman • #wcto
  4. 4. John Eckman • @jeckman • #wcto
  5. 5. John Eckman • @jeckman • #wcto
  6. 6. John Eckman • @jeckman • #wcto
  7. 7. John Eckman • @jeckman • #wcto
  8. 8. John Eckman • @jeckman • #wcto https://www.youtube.com/watch?v=nV7u1VBhWCE
  9. 9. John Eckman • @jeckman • #wcto R E Q U I R E M E N T S A R E N ’ T G AT H E R E D • They don’t exist yet • People don’t know what they want until they see it • Some don’t know what they want until they see enough of “not it” • Your job is to help them understand what could be, not take orders http://bizarro.com/comics/february-7-2015/
  10. 10. John Eckman • @jeckman • #wcto “ B U Y E R S A R E L I A R S ”
  11. 11. John Eckman • @jeckman • #wcto “ B U Y E R S A R E L I A R S ”
  12. 12. John Eckman • @jeckman • #wcto “Scope definition is a full-contact sport” - J O H N E C K M A N https://www.thestar.com/sports/leafs/2013/05/13/toronto_maple_leafs_defenceman_jake_gardiner_goes_from_healthy_scratch_to_difference_maker_vs_boston_bruins_cox.html
  13. 13. John Eckman • @jeckman • #wcto http://www.productmanagerclub.com/2016/04/27/show-dont-ask/#prettyPhoto
  14. 14. John Eckman • @jeckman • #wcto https://hbr.org/2011/08/henry-ford-never-said-the-fast
  15. 15. John Eckman • @jeckman • #wcto https://hbr.org/2011/08/henry-ford-never-said-the-fast We have no evidence that Ford ever said those words.
  16. 16. John Eckman • @jeckman • #wcto https://hbr.org/2011/08/henry-ford-never-said-the-fast We have no evidence that Ford ever said those words. “his tone-deafness to customers’ needs . . . had a very costly and negative impact”
  17. 17. John Eckman • @jeckman • #wcto I N S T E A D, D E F I N E S U C C E S S
  18. 18. John Eckman • @jeckman • #wcto D E F I N I N G S U C C E S S What? For Whom? Why?
  19. 19. John Eckman • @jeckman • #wcto D E F I N I N G S U C C E S S
  20. 20. John Eckman • @jeckman • #wcto D E F I N I N G S U C C E S S
  21. 21. John Eckman • @jeckman • #wcto D E F I N I N G S U C C E S S
  22. 22. John Eckman • @jeckman • #wcto S H OW D O N ’ T T E L L • Sketch, Prototype, Iterate • Test - with real users • Measure and define baselines against which to track improvement
  23. 23. John Eckman • @jeckman • #wcto
  24. 24. John Eckman • @jeckman • #wcto
  25. 25. John Eckman • @jeckman • #wcto
  26. 26. John Eckman • @jeckman • #wctohttp://www.tamingdata.com/2010/07/08/the-project-management-tree-swing-cartoon-past-and-present/
  27. 27. John Eckman • @jeckman • #wcto K E E P O P T I O N S O P E N • Don’t get locked in to “over-specified” requirements • Differentiate between goals and tactics, make sure requests are aligned • Requirements will change (they should!) • Plan far enough in advance, (but no farther)
  28. 28. John Eckman • @jeckman • #wcto C O N T R AC T S • How can you do contracts in the absence of detailed requirements? • Discovery as a paid effort, based on high level definition • Scope to budget • BRD as a fetish object - gives us the impression of control (not the reality)
  29. 29. john@10up.com @jeckman johneckman.com openparenthesis.org goatless.org

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